US – A new survey from Hyatt’s Inclusive Collection reveals Americans are craving more meaningful time with loved ones, and travel is emerging as a key solution. The Time Rich Report found that 82% of people think that they aren’t spending enough quality time with those who matter most, while 62% view travel as a form of quality time.
More than four in five parents (86%) say they lack sufficient time with their children, often spending nearly as many hours on devices as with them. Couples also feel the pinch: even though 84% say that shared trips have lasting positive effects, 31% report that they don’t get enough time together. Notably, even planning a trip has wellbeing benefits, with 50% of respondents reporting that doing so boosts their mood.
As travel becomes an increasing priority for people around the world, our latest macrotrend, Optimised Odysseys, tracks how travel has entered an age in which every element must be optimised, from planning to presence, to deliver truly purposeful, personalised and participatory experiences.
Strategic opportunity
Time is increasingly being framed as the ultimate luxury for consumers. Consider how your business can develop products, services and experiences that maximise meaningful connections and help people to reclaim time, whether through travel, wellness or digital tools