LSN : News : DressX debuts fashion-forward Roblox game with Puma

DressX debuts fashion-forward Roblox game with Puma

Puma and Dress X, Global

Global – Digital fashion platform DressX is expanding its creative universe with DressGo, its first game on Roblox.

Launching in partnership with Puma, the experience invites players to style avatars, complete challenges and collect wearable items through mystery boxes – all while building personal wardrobes that reflect mood, identity and aesthetic.

Puma’s collection features both existing and new digital garments, categorised by rarity from ‘Base’ to ‘Couture’. The collaboration enables Puma to reach Roblox’s vast and fashion-savvy female player base.

In our Digital Doppelgängers and Authentic Avatars reports, we analysed how digital personas are increasingly used to reflect real-world identity. For Gen Z and Gen Alpha, identity is no longer just about what they see in the mirror – it’s on screen too. Brands must consider how they accessorise and empower consumers’ avatars, not just their physical selves.

Strategic opportunity

Treat digital self-expression as a product category, offering collectable, customisable or limited-edition items that drive engagement, loyalty and cultural relevance among next-gen audiences

EcoBeautyScore unveils science-backed beauty scoring system

Europe – EcoBeautyScore, the first science-based environmental scoring system for cosmetics and personal care, has officially launched with support from over 70 global manufacturers and trade associations.

Grounded in the EU’s Product Environmental Footprint methodology, the system evaluates products across 16 impact areas – from carbon emissions to water usage – translating complex data into a simple A–E rating.

As we explored in our Accredited Beauty report, today’s consumers demand evidence-based claims around quality, efficacy and sustainability – signalling a shift toward the healthification of beauty.

Consumers in select European markets can now compare the environmental impact of products from brands including L’Oréal Paris, Neutrogena, Nivea Q10 and Eucerin. Currently covering shampoo, conditioner, body wash and face care, the initiative plans to extend across the full beauty category.

For brands, it enables strategic insight into environmental impact, supporting smarter, lower-impact innovation. As transparency becomes non-negotiable, this scorecard is poised to become a new industry standard.

AI imagery by The Future Laboratory, UK

Strategic opportunity

Integrate science-backed eco labelling into product and packaging design to build trust, enhance transparency and future-proof your brand against rising consumer and regulatory scrutiny

Stat: UK adults increasingly feel ultra-processed foods are hurting their health

Wriggle, UK

UK – A new survey by digital wellness platform Lifesum finds that 68% of UK adults believe ultra-processed foods (UPFs) are negatively impacting their mental and physical well-being. However, most admit they can’t identify UPFs on a label. Some 61% of respondents say defining UPFs is more confusing than doing their taxes.

As scrutiny of the food system grows, there’s increasing pressure on regulators and brands to act. With 77% of survey respondents calling for clearer UPF labelling and many comparing their harmful effects to tobacco, the moment for intervention is now. The opportunity lies in building greater transparency and providing intuitive, science-backed support.

This is precisely what Lifesum is working to address. As explored in New Era Nutrition – LS:N Global’s exclusive interview with founder Marcus Gners – consumers are demanding simplified tools to navigate the noise. Platforms such as Lifesum are positioning themselves not just as calorie trackers, but also as holistic wellness hubs that empower people to make informed, feel-good choices.

Strategic opportunity

Consider how to create and aggressively market products demonstrably free from ultra-processed ingredients, or at least significantly reduced in them. How can you then advertise clear, transparent ingredient lists and marketing that highlights this ‘clean’ aspect?