Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Macro Trends
Millennials Now and Next
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.
Big Ideas
Kidult Craze
Driven by nostalgia and a desire for stress relief, adults are gravitating towards playful, non-digital items such as plush toys, collectables and nostalgic characters to reconnect with and heal their inner child.
Micro Trends
Matrescence
The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.
Behaviours
Women Futures: Australia
What is changing – and not changing – for women and girls in Australia? While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity.
Micro Trends
Reading Raves
Communal reading events are attracting young consumers for their unique blend of socialising and serenity.
Big Ideas
Portas goes to town on the future of retail
Portas goes to town on the future of retail
Mary Portas
:
High-street
:
Town Planning
Big Ideas
Adidas bucks price trend in India with $1 shoes
Adidas bucks price trend in India with $1 shoes
Adidas
:
Footwear
:
$1 Shoe
Big Ideas
Coca-Cola caps top ad with a rise in sales
Coca-Cola caps top ad with a rise in sales
Coca-Cola
:
Beverages
:
Advertising
Big Ideas
Facebook game helps spread joy and funding
Facebook game helps spread joy and funding
Facebok
:
Children
:
Gaming
Big Ideas
Rental site lets users take bikes for a spin
Rental site lets users take bikes for a spin
Spinlister
:
Cycling
:
Collaborate
Big Ideas
Russian retail on the slow road to recovery
Russian retail on the slow road to recovery
Russia
:
Recovery
:
Clothing
Big Ideas
The Future Laboratory partners with NewsLifeMedia
The Future Laboratory partners with NewsLifeMedia
The Future Laboratory
:
Media
:
Collaboration
Big Ideas
US web users find a place for geolocation apps
US web users find a place for geolocation apps
Gaming
:
Apps
:
Discounts
Big Ideas
Patagonia Media shows an uncommon thread
Patagonia Media shows an uncommon thread
Patagonia
:
We-Commerce
:
Common Threads Initiative
Big Ideas
Local Brazilian currency hits the right note
Local Brazilian currency hits the right note
Currency
:
Brazil
:
Money
Big Ideas
eBay uses QR codes to get window shoppers giving
eBay uses QR codes to get window shoppers giving
Toys
:
EBay
:
QR
Big Ideas
Fashion brand likes new F-commerce initiative
Fashion brand likes new F-commerce initiative
Oscar De La Renta
:
Diane Von Furstenburg
:
Cartier
Design Directions
Rafael de Cárdenas: Interior Design
Rafael de Cárdenas and his firm Architecture at Large have garnered a reputation for impactful, vibrant interiors. ‘When you’re moving through a sp...
New York
:
Furniture
:
Retail
Big Ideas
Luxury online store is a gift for IHT readers
Luxury online store is a gift for IHT readers
Luxury
:
Christmas
:
Holiday
Big Ideas
New pop-up retail park thinks out of the box
New pop-up retail park thinks out of the box
Boxpark
:
Temporary
:
Shoreditch
Micro Trends
Curated Travel & Hospitality
Luxury travellers value their independence and like to assemble bespoke packages that deliver memories of a lifetime. But to do so they need hyper-...
Bespoke
:
Hyper Local
:
Localism
Big Ideas
Christmas shoppers will pay more but buy less
Christmas shoppers will pay more but buy less
Fragrance
:
Deals
:
Gifts
Big Ideas
Mobile game breeds Disney croc for the big pond
Mobile game breeds Disney croc for the big pond
Gaming
:
Disney
:
Social Media
Big Ideas
Retail culture gets techy in Middle East and Africa
Retail culture gets techy in Middle East and Africa
Phy-gital
:
Store Envirnoment
:
Augmented Retail
Markets
Hot Luxury: Brazil’s retail potential
Retailers and brands were focused on the retail potential of Brazil at the International Herald Tribune (IHT) luxury conference earlier this month ...
IHT
:
Suzy Menkes
:
BRICs
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/121021/230113-s10-202.jpg)
:strip_exif():strip_icc()/filestorage/images/124811/240716-jellycat-hub.jpeg)
:strip_exif():strip_icc()/filestorage/images/120977/pexels-ketut-subiyanto-4473903.jpg)
:strip_exif():strip_icc()/filestorage/images/123344/10-tdl-unboxing.jpg)
:strip_exif():strip_icc()/filestorage/images/120808/rcc-dts-home-29.jpg)
:strip_exif():strip_icc()/201112%2F4969%2Fimage%2F11-1434-portas-review-future-of-high-streets-2.jpg)
:strip_exif():strip_icc()/201112%2F4973%2Fsection_thumb%2FUntitled-1.png)
:strip_exif():strip_icc()/201112%2F4965%2Fsection_thumb%2FUntitled-1.jpg)
:strip_exif():strip_icc()/201112%2F4958%2Fsection_thumb%2FWeTopia.jpg)
:strip_exif():strip_icc()/201112%2F4960%2Fsection_thumb%2FUntitled-1.jpg)
:strip_exif():strip_icc()/201112%2F4949%2Fsection_thumb%2FH_and_M%2C_Russia_sec.jpg)
:strip_exif():strip_icc()/201112%2F4942%2Fimage%2FIsabelLucasVogueAustraliaDecember20111.jpg)
:strip_exif():strip_icc()/201112%2F4948%2Fhomepage_image%2FThumb.jpg)
:strip_exif():strip_icc()/201112%2F4935%2Fsection_thumb%2FPatagoniaHomepage.jpg)
:strip_exif():strip_icc()/201112%2F4939%2Fsection_thumb%2FUntitled-1.jpg)
:strip_exif():strip_icc()/201112%2F4928%2Fsection_thumb%2FScreen_shot_2011-12-06_at_13.27.17.png)
:strip_exif():strip_icc()/201112%2F4931%2Fsection_thumb%2FHomepage.jpg)
:strip_exif():strip_icc()/201111%2F4889%2Fsection_thumb%2FRafaelHomepage.jpg)
:strip_exif():strip_icc()/201112%2F4922%2Fsection_thumb%2FScreen_shot_2011-12-02_at_16.50.57.png)
:strip_exif():strip_icc()/201112%2F4925%2Fsection_thumb%2FBoxpark_rendering_2.png)
:strip_exif():strip_icc()/201112%2F4923%2Fsection_thumb%2FCROPHuttenpalast%2C_Berlin%2C_photography_by_Jan_Brockhaus07.jpg)
:strip_exif():strip_icc()/201112%2F4917%2Fsection_thumb%2FHomepage.jpg)
:strip_exif():strip_icc()/201112%2F4907%2Fsection_thumb%2Fthumb.jpg)
:strip_exif():strip_icc()/201111%2F4900%2Fsection_thumb%2FTesco-Homeplus-Subway-Virtual-Store%2C_South-Korea.png)
:strip_exif():strip_icc()/201111%2F4895%2Fsection_thumb%2FCalvin_Kelin_03.jpeg)