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Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Macro Trends
Millennials Now and Next
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.
Micro Trends
Coffee Shop Raves
Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.
Micro Trends
Matrescence
The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.
Behaviours
Women Futures: Australia
What is changing – and not changing – for women and girls in Australia? While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity.
Micro Trends
Reading Raves
Communal reading events are attracting young consumers for their unique blend of socialising and serenity.
Micro Trends
The Irony of Fashion
The days of lofty art collaborations have gone. The latest branded fashion films have a much more humorous, playful and self-aware tone.
Fashion Film
:
Humour
:
Spoof
Big Ideas
Starbucks expansion plans are brewing in India
Starbucks expansion plans are brewing in India
Starbucks
:
India
:
JV
Big Ideas
Open house at The Guardian for a weekend
Open house at The Guardian for a weekend
Newspapers
:
Journalism
:
Guardian
Markets
Mexico Market
International influence and local traditions combine in North America’s fastest growing market.
Mexico
:
Market Research
:
Urbanism
Big Ideas
Young Turks prompt surge in mall development
Young Turks prompt surge in mall development
Shopping
:
Jones Lang
:
Union Investment Real Estate
Big Ideas
Community lab crowdsources biotech innovation
Community lab crowdsources biotech innovation
BioCurious
:
Crowdsourcing
:
Laboratory
Big Ideas
Changers solar charger gives power to the people
Changers solar charger gives power to the people
Chargers
:
Energy
:
Carbon Footprint
Big Ideas
Brazil retailer crowdsources virtual merchandise
Brazil retailer crowdsources virtual merchandise
Magazine Você
:
Virtual
:
Store
Big Ideas
Bodymetrics is a good fit with online shoppers
Bodymetrics is a good fit with online shoppers
Bodymetrics
:
Scanning
:
Body Shape
Big Ideas
New Pirate Bay category makes data tangible
New Pirate Bay category makes data tangible
Pirate Bay
:
File-Sharing
:
3D Printing
Macro Trends
The Future of Music : 10 Trends
LS:N Global looks at the top ten trends that are informing how the music industry reconfigures itself in the digital era.
Music
:
Tunes
:
Entertainment
Big Ideas
Nissan creates new iPhone case from scratch
Nissan creates new iPhone case from scratch
Advanced Softmaterials
:
Nissan
:
Scratch Shield
Big Ideas
Facebook branches out with professional apps
Facebook branches out with professional apps
Facebook
:
Apps
:
Social
Big Ideas
Denim and sports brands celebrate urban cyclists
Denim and sports brands celebrate urban cyclists
Commuter
:
Levi's
:
Puma
Big Ideas
BRIC consumers fuel rise in hybrid car ownership
BRIC consumers fuel rise in hybrid car ownership
BP
:
Hybrid
:
Cars
Big Ideas
First-class fine dining takes off onboard Etihad
First-class fine dining takes off onboard Etihad
Etihad
:
Airlines
:
Chef
Big Ideas
Thomson coasts towards budget cruise market
Thomson coasts towards budget cruise market
Thomson
:
Cruises
:
Budget
Markets
Men’s Luxury Retail
Global – Men continue to receive greater attention from retailers as luxury brands and department stores open dedicated men’s outlets, looking to t...
China
:
Japan
:
Valentino
Viewpoints
Dean Fankhauser : Your social wish list
Nuji co-founder Dean Fankhauser talks about your social wish list.
Nuji
:
Dean Fankhauser
:
Curate
Big Ideas
Considered consumption all to the good in UK
Considered consumption all to the good in UK
Sustainability
:
Environment
:
Carbon Footprint
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