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Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Macro Trends
Millennials Now and Next
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.
Micro Trends
Coffee Shop Raves
Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.
Big Ideas
Kidult Craze
Driven by nostalgia and a desire for stress relief, adults are gravitating towards playful, non-digital items such as plush toys, collectables and nostalgic characters to reconnect with and heal their inner child.
Behaviours
Women Futures: Australia
What is changing – and not changing – for women and girls in Australia? While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity.
Behaviours
Women Futures: Saudi Arabia
Delve into the dynamic world of luxury in Saudi Arabia, where empowered women are redefining consumption patterns, driving entrepreneurship and influencing the global fashion landscape.
Big Ideas
Price becomes the priority for UK Travel & Hospitalitylers
Price becomes the priority for UK Travel & Hospitalitylers
Trip Advisor
:
SkyScanner
:
Apps
Design Directions
Umbro and Palace Skateboards
Brand collaborations are 10 a penny these days. Many are generic or ill-conceived, and branded viral videos have become homogenised, often losing r...
Limited Edition
:
Buzz
:
Palace Skateboards
Big Ideas
Sephora steps up social commerce involvement
Sephora steps up social commerce involvement
Sephora
:
LVMH
:
S-Commerce
Big Ideas
UK retailers tighten their belts as incomes fall
UK retailers tighten their belts as incomes fall
Fast-fashion
:
Squeezed Middle
:
Spending
Big Ideas
Hollywood sets sights on China with DMG deal
Hollywood sets sights on China with DMG deal
Designers
:
London
:
New York
Big Ideas
Men's beauty sector sees regime change in China
Men’s beauty sector sees regime change in China
China
:
Men's Beauty
:
LAB Series
Big Ideas
Hotel chain sees rich pickings in Latin America
Hotel chain sees rich pickings in Latin America
Marriott International
:
Whyndham Hotel Group
:
Super 8 Hotels
Big Ideas
I Care button breaks the Facebook ‘like’ mould
I Care button breaks the Facebook ‘like’ mould
Facebook
:
I Care
:
Search
Micro Trends
New Sublimity Tourism
Since one in three people feel overwhelmed by communications technology, more consumers are looking for ways to disconnect from their digital lives...
Switch Off
:
Contemplation
:
Quiet
Micro Trends
App Travel
The way consumers plan and book their holidays has transformed over the past few years. Over half of all travellers now carry a smartphone on their...
Travel Arrangements
:
Reservations
:
Flying
Big Ideas
Dollar Shave Club sharpens up razor retailing
Dollar Shave Club sharpens up razor retailing
Dollar Shave Club
:
Razor
:
Value
Big Ideas
Silkworms and the story of the process at eco-luxury conference
Silkworms and the story of the process at eco-luxury conference
1.618
:
Osklen
:
Oskar Metsavaht
Big Ideas
Online retailer launches interactive virtual shopping window
Online retailer launches interactive virtual shopping window
Facebook
:
Graph
:
Search
Big Ideas
India luxury market to continue growing despite regulations
India luxury market to continue growing despite regulations
India
:
Manufactruing
:
Regulations
Big Ideas
Beer company appeals to home-brewed taste in Africa
Beer company appeals to home-brewed taste in Africa
Chibuku
:
Homebrew
:
Beer
Big Ideas
Brewery heads for young market with frozen beer
Brewery heads for young market with frozen beer
Kirin Brewery
:
Beer
:
Frozen
Big Ideas
Chinese government champions home-grown brands
Chinese government champions home-grown brands
China
:
TCL
:
3D TV
Big Ideas
Dunkin’ Donuts leads South Koreans by the nose
Dunkin’ Donuts leads South Koreans by the nose
Dunkin' Donuts
:
Cheil Worldwide
:
4D Advertising
Big Ideas
Chinese companies find firm foothold in Africa
Chinese companies find firm foothold in Africa
Emerging Markets
:
Expansionist Brands
:
China
Big Ideas
China’s social media users face crackdown
China’s social media users face crackdown
China
:
Sina Weibo
:
Tencent
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