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Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Macro Trends
Millennials Now and Next
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.
Micro Trends
Coffee Shop Raves
Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.
Micro Trends
Matrescence
The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.
Behaviours
Women Futures: Saudi Arabia
Delve into the dynamic world of luxury in Saudi Arabia, where empowered women are redefining consumption patterns, driving entrepreneurship and influencing the global fashion landscape.
Big Ideas
Modern Marriage
The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, sustainability and inclusivity.
Big Ideas
China to become world leader in e-commerce
China to become world leader in e-commerce
China
:
E-commerce
:
Online
Big Ideas
Young tablet readers offer brands rich pickings
Young tablet readers offer brands rich pickings
Advertising
:
Print Media
:
Lucky
Big Ideas
Samsung targets African smartphone market
Samsung targets African smartphone market
Samsung
:
Mobiles
:
Sub-Saharan
Communities
Netstalgics
We’ve been immersed in the internet for so long that we have developed a sense of nostalgia for how it used to look. Early visions of the world wid...
Internet
:
90s
:
Social Networks
Big Ideas
Westfield’s digital approach to fashion retail
Westfield’s digital approach to fashion retail
Westfield
:
Shopping Centre
:
Exhibition
Big Ideas
Starbucks branch banks on testing local ideas
Starbucks branch banks on testing local ideas
Starbucks
:
Café
:
Laboratory
Design Directions
Digital Surrealism
A new style of design is emerging that takes its inspiration from the early days of the internet, as first explored in LS:N Global’s macrotrend, Ne...
Internet Art
:
Netstalgic
:
Web Art
Big Ideas
Sephora enters healthy Indian beauty market
Sephora enters healthy Indian beauty market
Sephora
:
India
:
Growth
Big Ideas
CityMaps plugs into social media landscape
CityMaps plugs into social media landscape
City Maps
:
Groupon
:
Living Social
Big Ideas
Food is free but time is money at Russian café
Food is free but time is money at Russian café
Internet
:
Convenience
:
Café
Big Ideas
Coca-Cola’s cup runneth over with happiness
Coca-Cola’s cup runneth over with happiness
Coca-Cola
:
Happiness Refill
:
Brazil
Big Ideas
The Hunger Games’ Second Life style builds buzz
The Hunger Games’ Second Life style builds buzz
The Hunger Games
:
Capitol Couture
:
Storytelling
Big Ideas
Department store trials customer service app
Department store trials customer service app
Neiman Marcus
:
App
:
Customer Service
Big Ideas
Netstalgic second wave brings gamers together
Netstalgic second wave brings gamers together
Video Games
:
Second Wave
:
Arcade
Big Ideas
Moshi Monsters sing to Generation D's tune
Moshi Monsters sing to Generation D’s tune
Moshi Monsters
:
Mind Candy
:
Music Rox!
Big Ideas
Zynga plays away from Facebook with new site
Zynga plays away from Facebook with new site
Zynga
:
Facebook
:
Gaming
Markets
India Travel & Hospitality Market
Rising affluence is sending millions of Indian travellers overseas, challenging social norms and building a new market in luxury pilgrimages.
McKinsey Global Institute
:
Pacific Asia Travel Association
:
IPK International
Big Ideas
18 -34 age group in US is well connected online
18 -34 age group in US is well connected online
Media
:
Online Video
:
Social Networks
Micro Trends
The Curator Generation
The Curator Generation
Tumblr
:
Pinterest
:
Curation
Big Ideas
New York taxis offer customers a Square deal
New York taxis offer customers a Square deal
Square
:
Taxi
:
Payment
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