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Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Macro Trends
Millennials Now and Next
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.
Micro Trends
Coffee Shop Raves
Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.
Micro Trends
Matrescence
The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.
Micro Trends
Reading Raves
Communal reading events are attracting young consumers for their unique blend of socialising and serenity.
Big Ideas
America’s New Age of Parenting
Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – courtesy of Millennials and Gen Z.
Big Ideas
Italian companies to bring more women on board
Italian companies to bring more women on board
Women
:
CEOs
:
Fortune 100
Big Ideas
Video chat given fresh Airtime on Facebook
Video chat given fresh Airtime on Facebook
Facebook
:
Airtime
:
Social Network
Big Ideas
S-commerce set to be a retail force by 2021
S-commerce set to be a retail force by 2021
Barclays
:
S-Commerce
:
Social Networks
Big Ideas
Pebble dashes forward to Internet of Things
Pebble dashes forward to Internet of Things
Supermechanical
:
Pebble
:
Watch
Micro Trends
Digi-tactile
As music becomes increasingly digitised, consumers are beginning to miss the tactile experiences associated with buying it in its physical form.
Music
:
Experience
:
Albums
Micro Trends
Fan Power
More bands and musicians are partially handing over creative control to fans, giving them a greater sense of ownership over the material, and makin...
Music
:
Ambassador
:
Sound
Big Ideas
Diageo gets into the Brazilian spirit
Diageo gets into the Brazilian spirit
Diageo
:
Ypióca
:
Cachaça
Big Ideas
Anti-spoiler software lets consumers enjoy sport in peace
Anti-spoiler software lets consumers enjoy sport in peace
Football
:
Internet
:
Sport
Big Ideas
Fashion brand turns fans into investors
Fashion brand turns fans into investors
Fifth & Pacific
:
Shares
:
Juicy Couture
Big Ideas
EBay’s new m-commerce fashion app
EBay’s new m-commerce fashion app
EBay
:
App
:
Swatch
Big Ideas
Marks & Spencer introduces budget food range
Marks & Spencer introduces budget food range
M&S
:
Tesco
:
Sainsburys
Big Ideas
Global demand for diamonds set to soar
Global demand for diamonds set to soar
Diamonds
:
Gold
:
Curreny
Micro Trends
Video-sharing
A growing number of digital start-ups are creating new apps that provide consumers with easy ways to film, edit and share videos using their smartp...
Apps
:
Video Content
:
Smartphones
Micro Trends
New Football
Changing attitudes in British football are being reflected in the language, tone and content that brands are using to target sport fans. Companies ...
Sport
:
Premier League
:
Journals
Big Ideas
Lyst makes sale alerts available on Pinterest
Lyst makes sale alerts available on Pinterest
Lyst
:
Pinterest
:
Curator Generation
Big Ideas
The cleaner that talks in a local dialect
The cleaner that talks in a local dialect
Cocorobo
:
Vacuum Cleaner
:
Tokyo
Big Ideas
Check in to your wardrobe with TagBrand app
Check in to your wardrobe with TagBrand app
E-commerce
:
Ivan Olenchenko
:
TagBrand
Big Ideas
India’s Spotify service passes 10m users mark
India’s Spotify service passes 10m users mark
Spotifiy
:
Music
:
Streaming
Big Ideas
Hotel construction boom hits India and China
Hotel construction boom hits India and China
TopHotelProjects
:
Hotels
:
India
Big Ideas
Chinese Travel & Hospitalitylers attract brands to Thailand
Chinese Travel & Hospitalitylers attract brands to Thailand
Thailand
:
Bangko
:
Central Embassy
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