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Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Macro Trends
Millennials Now and Next
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.
Big Ideas
Kidult Craze
Driven by nostalgia and a desire for stress relief, adults are gravitating towards playful, non-digital items such as plush toys, collectables and nostalgic characters to reconnect with and heal their inner child.
Behaviours
Women Futures: Australia
What is changing – and not changing – for women and girls in Australia? While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity.
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s Great Wealth Transfer report.
Big Ideas
Modern Marriage
The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, sustainability and inclusivity.
Big Ideas
PanoPlaza presents new vision of online retail
PanoPlaza presents new vision of online retail
PanoPlaza
:
Virtual
:
Store
Big Ideas
Barneys provides The Window to social selling
Barneys provides The Window to social selling
Barneys
:
Windows
:
Shoppable Video
Big Ideas
India one to watch as luxury sales keep rising
India one to watch as luxury sales keep rising
India
:
Cars
:
HNW
Big Ideas
China’s lower-tier citizens hungry for luxury
China’s lower-tier citizens hungry for luxury
China
:
Low-Tier
:
Cities
Big Ideas
Waterstones takes a leaf out of Amazon’s e-book
Waterstones takes a leaf out of Amazon’s e-book
Waterstones
:
Kindle
:
Amazon
Big Ideas
Macy’s goes on flea market parade with Bar III
Macy’s goes on flea market parade with Bar III
Macy's
:
Flea Market
:
Bloggers
Big Ideas
Games producers limit teen spending in Japan
Games producers limit teen spending in Japan
Tokyo
:
Gaming
:
Mobile
Big Ideas
Australia woos Chinese with online love drama
Australia woos Chinese with online love drama
Tourism Australia
:
Heartbeat Love
:
Tv
Big Ideas
Pinterest clone pins its hopes on e-commerce
Pinterest clone pins its hopes on e-commerce
Pinterest
:
Buykee
:
Images
Big Ideas
Retail Analysis: Rurban relaxation meets high-end retail
Rurban relaxation meets high-end retail
Adam Et Ropé
:
Biotop
:
Tokyo
Big Ideas
Room for improvement on space in British homes
Room for improvement on space in British homes
Storage
:
Space
:
Homeowners
Big Ideas
Check-in culture continues to sweep across US
Check-in culture continues to sweep across US
Smartphone
:
Geo-social
:
Check In Culture
Big Ideas
Foursquare launches vouchers to raise income
Foursquare launches vouchers to raise income
Foursquare
:
Merchant
:
Check-in
Big Ideas
Indonesians acquire taste for overseas Travel & Hospitality
Indonesians acquire taste for overseas Travel & Hospitality
Inonesia
:
Tourism
:
C-class
Big Ideas
BRIC tourists change the Paris luxury landscape
BRIC tourists change the Paris luxury landscape
China
:
Brazil
:
Russia
Big Ideas
Investment in apps is a smart move for brands
Investment in apps is a smart move for brands
Mobile
:
Apps
:
Time
Big Ideas
Canadian Mint chips in with digital currency
Canadian Mint chips in with digital currency
MintChip
:
V-currency
:
Money
Big Ideas
UK sex toy industry buzzing as demand rises
UK sex toy industry buzzing as demand rises
Sex
:
Toys
:
Lovehoney
Big Ideas
Nowness reaches out to luxury consumers in China
Nowness reaches out to luxury consumers in China
China
:
Nowness
:
Mandarin
Big Ideas
C&A Brazil brings social media to the retail party
C&A Brazil brings social media to the retail party
C&A
:
Facebook
:
App
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