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Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Macro Trends
Millennials Now and Next
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths
Behaviours
Women Futures: Australia
While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity
Markets
Indian Nuptials Re-imagined
From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian wedding
Big Ideas
America’s New Age of Parenting
Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles
Micro Trends
Reading Raves
Communal reading events are attracting young consumers for their unique blend of socialising and serenity
Big Ideas
Brands drinkify breakfast for busy Millennials
Brands drinkify breakfast for busy Millennials
Breakfast
:
Kellogg's
:
Cereal
Communities
Lagonistas
The trendsetters most likely to influence people and brands around the world are the fashionistas in Lagos. Or, as we call them, the Lagonistas.
Louis Vuitton
:
ARISE
:
Victoria Island
Big Ideas
Prohibition Culture grips Australian consumers
Prohibition Culture grips Australian consumers
Brandstanding
:
We-Commerce
:
Environment
Big Ideas
New service lets graduates crowdfund their careers
New service lets graduates crowdfund their careers
Finance
:
Upstart
:
Worth
Viewpoints
Jenny Griffiths : A visual search engine for fashion
Snap Fashion founder Jenny Griffiths talks about the visual search engine for fashion.
App
:
Jenny Griffiths
:
Snap Fashion
Big Ideas
Expedia invites Travel & Hospitalitylers to tell their stories
Expedia invites Travel & Hospitalitylers to tell their stories
Expedia
:
App
:
Find Your Story
Big Ideas
New app lets you tweet from beyond the grave
New app lets you tweet from beyond the grave
App
:
Twitter
:
LivesOn
Big Ideas
Topshop and Google stage multi-platform live show
Topshop and Google stage multi-platform live show
Topshop
:
Google
:
London Fashion Week
Big Ideas
Amex service invites customers to pay by tweet
Amex service invites customers to pay by tweet
American Express
:
Twitter
:
Service
Big Ideas
Banana Republic plays Cupid with singles nights
Banana Republic plays Cupid with singles nights
Banana Republic
:
Gap
:
Match.com
Design Directions
Lynx Space Academy
Top-selling men’s grooming brand Lynx is known for courting controversy with its adverts and straplines. Now it is making waves around the world ag...
Perfume
:
Beauty
:
Scent
Big Ideas
Topshop wishes Chinese a prosperous new year
Topshop wishes Chinese a prosperous new year
Chinese New Year
:
Topshop
:
Advertising
Communities
Social Singles
Being alone has never felt less lonely. With more ways than ever to connect online, laptops, smartphones and tablets have become the only tools you...
Last-minute
:
Self-employed
:
Living
Viewpoints
David Munir Nabti : Incubating start-ups in Beirut
Alt City founder David Munir Nabti talks about incubating start-ups in Beirut.
Beirut
:
David Munir Nabti
:
Start Up
Big Ideas
Facebook presents its new offline gift card
Facebook presents its new offline gift card
Facebook
:
Gift Card
:
V-Currencies
Big Ideas
Opportunity brewing as US craft beer sales double
Opportunity brewing as US craft beer sales double
Beer
:
Craft
:
Brewing
Big Ideas
Hearst plans hackathon at New York Fashion Week
Hearst plans hackathon at New York Fashion Week
Hacktivism
:
Crowdsourcing
:
Tech
Big Ideas
Soldsie service offers fresh take on F-commerce
Soldsie service offers fresh take on F-commerce
S-Commerce
:
F-commerce
:
Facebook
Big Ideas
Green Dot launches mobile-only banking app
Green Dot launches mobile-only banking app
Mobile Banking
:
M-commerce
:
Cashless Futures
Big Ideas
Thierry Mugler unveils The Source perfume refills
Thierry Mugler unveils The Source perfume refills
Fragrance
:
Sustainability
:
Luxury
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