Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths

Behaviours

Women Futures: Australia

While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity 

Markets

Indian Nuptials Re-imagined

From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian wedding

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity

Big Ideas

Usage-based car insurance model picks up speed

Usage-based car insurance model picks up speed.

Cars : Millennials : Insurance

Big Ideas

Magazines bring editorial to life with video

Magazines bring editorial to life with video.

Media : I-D : Dazed Digital

Big Ideas

Danish entrepreneurs create co-housing project

Danish entrepreneurs create co-housing project.

Copenhagen : Hus24 : Start Up Culture

Big Ideas

Topshop works with Pinterest on holiday campaign

Shopping : Beyond Retail : Transmedia Futures

Communities

Hijabistas

A new breed of fashion innovators is blazing a trail for modesty, creative flair and business sense. Dubbed ‘hijabistas’, these women are homing in...

Chanel : Muslim : Feminism

Big Ideas

US cable channel targets Millennial Latinos

Television : Univision Communications : Viewing Habits

Micro Trends

Clean Energy

Energy drinks are being reinvented for Millennials, who are demanding functionality and health benefits with their buzz.

Energy Drinks : V8 : Guru

Big Ideas

Scott Belair funds a new kind of college campus

Urban Outfitters : Education : University

Micro Trends

Snapchat Marketing

Most brands aim to create marketing campaigns that leave a lasting impression. But now some brands are turning to the blink-and-you’ll-miss-it medi...

Twitter : Acura : MTV UK

Big Ideas

eBay caters for the curator generation

New York – With everyone curating these days, eBay is tapping 200 prominent tastemakers to create a new look and social shopping experience f...

Social Shopping : Chris Benz : Pharrell Williams

Big Ideas

Menswear brands open shops with stories to tell

A retail analysis of the latest menswear stores opening that appeal to the Re-Con Man.

J Crew : Lamb's Conduit Street : Aether

Micro Trends

Neo-Detox

Tired of social schedules that revolve around drinking, consumers are seeking a chance to detox, if only for a day, without facing the threat of so...

Berlin : Tom Silverman : Laura O'Neill

Markets

Female whisky drinkers

Once the older gent’s status symbol, whisky is now attracting women in their droves. Blogs and tasting clubs are introducing females to the drink’s...

Johnnie Walker : Christina Hendricks : Alwynne Gwilt

Design Directions

Milan Fashion Week S/S 14

Printed textiles continue to dominate, as Milan showed playful and kitsch prints with comic book references, while Sexy Sweat met high-end luxury.

Denim : Smudged : Ink Blots

Macro Trends

Re-con Man

New shifts are placing men in uncharted territory. Rather than wallowing in the professed crisis of masculinity or the end of men, the Re-con Man i...

Collaboration : Crisis : Man-uals

Macro Trends

The Athena Woman

Meet the modern woman. Educated. Affluent. Confident. Optimistic. She will rise to the top of her company, or start her own. She embraces community...

The Athena Women : New Adventure Seekers : Reality Check Branding

Communities

Athena Woman

Career success and increased spending power are giving rise to a new breed of highly educated, affluent and entrepreneurial woman. These women exud...

Community : Fang Yuan : Courtney Sklar

Communities

No-Mos, Mo-Mos and Fu-Mos

From women who are hands-off parents and those who use science to delay motherhood, to those who decide they never want to have kids at all, women’...

Motherhood : Mo-Mo : No-Mo

Communities

Re-con Man

Being a man used to be simple. You put food on the table, a roof over your head, and clothes on your children’s backs. Now at the start of the ‘fem...

Retail : Terroll Lewis : Luigi Lunihank

Communities

Dads 2.0

Until now, the stereotypical modern dad had been defined as someone who helps out at bedtime, changes the occasional nappy and even does the school...

Fatherhood : Joel Higgs : Oskar Skatt

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