Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths

Behaviours

Women Futures: Australia

While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity 

Markets

Indian Nuptials Re-imagined

From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian wedding

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity

Design Directions

London Collections: Men AW14

Boundaries were pushed this year during London Collections: Men as designers waved goodbye to the dandy and metrosexual. Some collections embraced...

Communities

Shanghai Singles

Unmarried women in their late twenties or older are often derogatorily called sheng nu or ‘leftover women’ in Chinese society, implying that they’v...

The Girly Girl : Dafang Chai : The Multi-Tasker

Big Ideas

iPhone-enabled hearing aid for digital boomers

iPhone-enabled hearing aid for digital boomers.

Hearing Aid : Beltone : Hearing

Micro Trends

Beauty Temples

High-end fashion brands are looking to highlight their beauty offer with boutiques devoted solely to make-up and fragrance.

Make-up : Cosmetics : Fragrance

Micro Trends

Los Angeles Safari

Beyond the sun and celebrity, Los Angeles supports a diverse creative economy.

Re-Con Man : Geo Luxe : Convivial

Big Ideas

UK adults drink less as young heed health message

Britain : Adults : Youth

Big Ideas

Over half of US Millennials prefer unisex stores

Advertising : Store : Cassandra Gender Report

Big Ideas

ASOS pulls All Nighter with global online party

Interactive : Rooms : Jessie Ware

Big Ideas

H&M introduces sportswear line fit for Olympians

H&M introduces sportswear line fit for Olympians.

Lululemon : Tennis : Function

Viewpoints

Ryan Chetiyawardana : Cocktail bar for non-connoisseurs

White Lyan owner Ryan Chetiyawardana talks about re-writing the cocktail bar rule book.

London : The White Lyan : Ryan Chetiyawardana

Big Ideas

WhatsApp is world's most popular mobile messenger

WhatsApp is world’s most popular mobile messenger

China : Chat Services : Whatsapp

Viewpoints

Athena Woman vs Re-con Man

Netherlands : Sexuality : Battle Of The Sexes

Big Ideas

BitTorrent file-sharing in decline in the US

BitTorrent file-sharing is in decline in the US.

BBC : Copyright : TorrentFreak

Design Directions

Sports Illustrated

The language of fitness and health is changing, and LS:N Global reported on these changing consumer shifts in its Body Temples macrotrend.

Health : Sports : Surfing

Design Directions

Cheeky

Secret entrances, keys exchanged in a discreet handshake, exorbitant fees – private members’ clubs are a different world. Everyone knows about them...

Social Media : On/Off Retail : Cowshed

Design Directions

Charlotte Audrey: Designer and Art Director

MTV : Tumblr Art : Inforgraphics

Big Ideas

Research dispels myths about Millennial behaviour

Gaming : Tabels : Millenial

Big Ideas

Commuter commerce can help brands forge ahead

Commuter commerce can help brands forge ahead.

Music : Click And Collect : Lockers

Big Ideas

Move over luxurians, meet the mass-affluent HENRYs

Affordable Luxury : Not Rich Yet : High Earners

Big Ideas

Young people prefer printed books to digital

Kindle : E-readers : Nook

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