Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Beauty Temples

Micro Trends

Beauty Temples

High-end fashion brands are looking to highlight their beauty offer with boutiques devoted solely to make-up and fragrance.
Make-up : Cosmetics : Fragrance
Los Angeles Safari

Micro Trends

Los Angeles Safari

Beyond the sun and celebrity, Los Angeles supports a diverse creative economy.
Re-Con Man : Geo Luxe : Convivial
UK adults drink less as young heed health message

Big Ideas

UK adults drink less as young heed health message

UK adults drink less as young heed health message
Britain : Adults : Youth
Over half of US Millennials prefer unisex stores

Big Ideas

Over half of US Millennials prefer unisex stores

Over half of US Millennials prefer unisex stores
Attitude : Behavior : Gender Divide
ASOS pulls All Nighter with global online party

Big Ideas

ASOS pulls All Nighter with global online party

ASOS pulls All Nighter with global online party
Interactive : Rooms : Jessie Ware
H&M introduces sportswear line fit for Olympians

Big Ideas

H&M introduces sportswear line fit for Olympians

H&M introduces sportswear line fit for Olympians.
Lululemon : Tennis : Function
Ryan Chetiyawardana : Cocktail bar for non-connoisseurs

Viewpoints

Ryan Chetiyawardana : Cocktail bar for non-connoisseurs

White Lyan owner Ryan Chetiyawardana talks about re-writing the cocktail bar rule book. 
London : The White Lyan : Ryan Chetiyawardana
WhatsApp is world's most popular mobile messenger

Big Ideas

WhatsApp is world's most popular mobile messenger

WhatsApp is world’s most popular mobile messenger
China : Chat Services : Whatsapp
Athena Woman vs Re-con Man

Viewpoints

Athena Woman vs Re-con Man

Athena Woman vs Re-con Man
Netherlands : Sexuality : Battle Of The Sexes
BitTorrent file-sharing in decline in the US

Big Ideas

BitTorrent file-sharing in decline in the US

BitTorrent file-sharing is in decline in the US.
BBC : Copyright : TorrentFreak
Sports Illustrated

Design Directions

Sports Illustrated

The language of fitness and health is changing, and LS:N Global reported on these changing consumer shifts in its Body Temples macrotrend.
Health : Sports : Surfing
Cheeky

Design Directions

Cheeky

Secret entrances, keys exchanged in a discreet handshake, exorbitant fees – private members’ clubs are a different world. Everyone knows about them...
Social Media : On/Off Retail : Cowshed
Charlotte Audrey: Designer and Art Director

Design Directions

Charlotte Audrey: Designer and Art Director

Charlotte Audrey: Designer and Art Director
MTV : Tumblr Art : Inforgraphics
Research dispels myths about Millennial behaviour

Big Ideas

Research dispels myths about Millennial behaviour

Research dispels myths about Millennial behaviour
Gaming : Tabels : Millenial
Commuter commerce can help brands forge ahead

Big Ideas

Commuter commerce can help brands forge ahead

Commuter commerce can help brands forge ahead.
Music : Click And Collect : Lockers
Move over luxurians, meet the mass-affluent HENRYs

Big Ideas

Move over luxurians, meet the mass-affluent HENRYs

Move over luxurians, meet the mass-affluent HENRYs
Affordable Luxury : Not Rich Yet : High Earners
Young people prefer printed books to digital

Big Ideas

Young people prefer printed books to digital

Young people prefer printed books to digital
Kindle : E-readers : Nook
Usage-based car insurance model picks up speed

Big Ideas

Usage-based car insurance model picks up speed

Usage-based car insurance model picks up speed.
Cars : Millennials : Insurance
Magazines bring editorial to life with video

Big Ideas

Magazines bring editorial to life with video

Magazines bring editorial to life with video.
Media : I-D : Dazed Digital
Danish entrepreneurs create co-housing project

Big Ideas

Danish entrepreneurs create co-housing project

Danish entrepreneurs create co-housing project.
Copenhagen : Hus24 : Start Up Culture
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