Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths

Behaviours

Women Futures: Australia

While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity 

Markets

Indian Nuptials Re-imagined

From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian wedding

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity

Big Ideas

Instagram’s growth presents opportunity for brands

Instagram is on track to become the world’s most powerful social platform

Big Ideas

The best pop-ups at New York Fashion Week

LS:N Global visited several pop-up stores during New York Fashion Week. Four of them stood out as fresh and innovative approaches to the concept.

New York : New York Fashion Week : Shipley & Halmos

Design Directions

Shipley & Halmos

When Shipley & Halmos decided to open its first pop-up store in conjunction with New York Fashion Week autumn/winter 2014, the contemporary heritag...

Shipley & Halmos : NYFW : Canal Street

Big Ideas

Target pins hopes on the top Pinterest pinners

Pinterest : Target : Discount Shopping

Big Ideas

Recession makes Millennials conservative on risk

The financial crisis has bred a highly conservative attitude to money in young people, according to a survey by Swiss bank UBS.

Finance : USA : Money

Big Ideas

Hangover doctor service is launched in New York

Traditional cures for hangovers range from drinking a concoction of raw egg and Worcestershire sauce to taking a long shower followed by lots of bl...

IV Doctor : Hangover : Medicine

Big Ideas

Start-up launches shaving kit for black men

Walker & Company is a Silicon Valley start-up that focuses on creating products that address the unique needs of African Americans.

Bevel : Beauty Futures : Male Grooming

Big Ideas

Apple hosts fashion talks in New York store

To start the fashion month calendar, Apple is hosting a series of Fashion In Conversation talks with high-profile names in the fashion industry a...

Fashion : Apple : Retail

Big Ideas

Tesla drives forward in US motorists' affections

Luxury electric car manufacturer Tesla is rated the fifth best car brand by US consumers, according to a new survey.

Automotive : Electric Cars : Luxury

Big Ideas

Chinese luxury market appeals to Fashionistas

Young, fashion-minded women are China's new luxury consumers

Luxury Consumers : China : Fashion

Design Directions

Vectorism

Prompted by the powerful convergence of art and science, as we identified in our Re-enlightenment Rising macrotrend, and by consumers’ ubiquitous e...

Digital : Graphics : Coding

Big Ideas

Urban Outfitters to launch new activewear line

Urban Outfitters, the retail brand aimed at teenagers and hipsters, is launching Without Walls, an activewear line designed to appeal to the Mille...

Urban Outfitters : Retail : Millennials

Big Ideas

Beauty brand opens up R&D process to consumer

Launched in 2011, Julep is a small beauty brand with big ambitions. Unlike mainstream companies that make what they think consumers want, Julep ask...

Julep : Beauty : Retail

Big Ideas

Indonesia market grows amid Asian luxury slowdown

Indonesia : Luxury : Economic Growth

Big Ideas

New service helps users buy Instagram items

A platform called Keep lets users shop for items seen in photos posted by Instagram fashion leaders.

Instagram : Shoppable : New Luxury Millennials

Viewpoints

Sophia George : Video games as art

Victoria & Albert Museum Designer-in-Residence Sophia George talks about why video games can be considered art.

Games Imitate Art : Video Games As Art : Video Games

Big Ideas

Young people want privacy and freedom online

Young people are reacting against the share-all culture of the internet by reclaiming pockets of privacy, according to a new report.

Post-privacy : Jamie Gutfreund : The Intelligence Group

Big Ideas

Online game simulating boredom goes viral

Online game simulating boredom goes viral.

Gaming : Rajeev Basu : Online

Micro Trends

Uncorked Wine

For many people, choosing a wine is anything but black and white. A new variety of wine branding is working to change that.

Wine : Labels : Connoisseurs

Micro Trends

Transmedia Music Videos

Here’s some news – MTV is no longer a useful measure of the youth zeitgeist. Musicians now use the internet to connect with fans, using technology ...

Music : Video : Experiential

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