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Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Macro Trends
Millennials Now and Next
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths
Behaviours
Women Futures: Australia
While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity
Markets
Indian Nuptials Re-imagined
From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian wedding
Big Ideas
America’s New Age of Parenting
Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles
Micro Trends
Reading Raves
Communal reading events are attracting young consumers for their unique blend of socialising and serenity
Big Ideas
Selfridges launches men's personal shopping service
The London department store is revamping its menswear offer, including the introduction of a personal shopping service for men.
Menswear
:
Selfridges
:
Personal Shopper
Big Ideas
Millennials the more confident generation when it comes to wine
Millennials are more confident than older generations about their knowledge of wine, according to a new report.
Wine
:
Sparkling Wine
:
Uncorked Wine
Big Ideas
Citizenme app helps consumers to take control of personal data
New start-up Citizenme aims to put consumers in charge of their online personal data.
Citizenme
:
Marketing
:
Personal Data
Big Ideas
Bread & Butter and Seek Berlin spring/summer 2015 review
The Berlin streetwear shows were notable for the presence of heritage brands keen to elevate themselves into the premium category.
Bread & Butter
:
Seek
:
Berlin
Micro Trends
Print Me
New platforms are reducing the time between online inspiration and physical production, empowering digital natives to become product designers.
Curation
:
To.Be
:
Print All Over Me
Big Ideas
Urban Outfitters thinks big with new Herald Square store
Fresh after the opening of Brooklyn concept store Space Ninety 8, Urban Outfitters has opened an even larger store in Herald Square in Manhat...
Urban Outfitters
:
New York
:
Millennials
Big Ideas
Mr Porter sees content-to-commerce opportunity through spy film
Mr Porter launches a luxury Savile Row-inspired tailoring line in conjunction with the launch of new spy film: Kingsman: The Secret Service.
Mr Porter
:
Kingsman: The Secret Service
:
Menswear
Big Ideas
Pitti Immagine Uomo spring/summer 2015
Pitti Immagine Uomo's peacock style dictates the menswear looks for spring/summer 2015.
Pitti Immagine Uomo
:
Florence
:
Sartorial
Big Ideas
Messaging app turns faces into instant avatars
Santa Clara, California – Intel Labs has released Pocket Avatars, a new messaging app that translates users’ facial movements into 3D-animated mes...
Visual Messaging
:
Avatars
:
Intel Labs
Viewpoints
Adding emotion: Multi-layered social media
A new social network shows the power of combining visual and audio content to create emotion.
Tunepics
:
Justin Cooke
:
App
Big Ideas
JC Penney casts Latina shopper as brand muse
The mid-range retailer has created a World Cup advertising campaign specifically aimed at Latina shoppers in the US.
Womenomics
:
Latinas
:
J.C. Penney
Big Ideas
Study finds more US dads at home with children
A new report from the Pew Research Center has documented the long-term growth in the number of US fathers who do not work outside the home.
Pew Research Center
:
Fatherhood
:
Parenting
Big Ideas
Cannes Lions 2014: Study shows digital divide between Millennials and Generation X
Millennials are almost twice as likely to name themselves as early technology adopters than members of Generation X, according to a new study from ...
Cannes Lions 2014
:
Mobile
:
Razorfish
Micro Trends
San Francisco Safari
Rapid wealth creation in the young and male-dominated technology sector has made San Francisco a testing ground for lifestyle innovations targete...
Men
:
Affluent
:
Silicon Valley
Big Ideas
Pitti Immagine Uomo preview
For the 86th edition of Pitti Immagine Uomo, Italian men’s style is again the focus for the fashion sector’s premier trade fair, set in the heart...
Pitti Uomo
:
Florence
:
Pucci
Markets
Luxury Travel Futures Market – New definitions
Luxury is at a stage where the emphasis is very much on how an experience makes you feel rather than on extravagant hardware.
Experiential
:
Adventurism
:
Tom Marchant
Big Ideas
DigiFest NYC brings social stars to the live stage
Social media stars are leaving their bedrooms and going out into the world.
YouTube
:
Social Stars
:
DigiFest
Big Ideas
Graduate Fashion Week 2014
London's Graduate Fashion Week relocated this year to vibrant East End venue, The Old Truman Brewery, adding a cutting-edge vibe to the c...
Graduate Fashion Week
:
George At Asda
:
Students
Big Ideas
ASOS launches social shopping micro-site
ASOS unveils As Seen on Me, a micro-site dedicated to social commerce.
Asos
:
As Seen On Me
:
Instagram
Big Ideas
Beauty brand draws on search data to create targeted haircare ads
GumGum and L’Oréal know what colour your hair is from your digital history.
GumGum
:
L'Oréal
:
Ombre Hair Dye
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