Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths

Behaviours

Women Futures: Australia

While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity 

Markets

Indian Nuptials Re-imagined

From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian wedding

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity

Big Ideas

SXSW: Fast-casual chef

American chef David Chang announced the opening of a fast-casual restaurant at SXSW 2015.

Fast Casual : SXSW 2015 : Affordable Dining

Viewpoints

Swipe left: Tinder and the death of demographics

By segregating customers by age, Tinder failed to understand the shift away from demographic targeting.

Tinder : Spotify : Soho House Group

Macro Trends

The Optimised Self

Humanity is on a quest. It is not a quest for perfection, but for optimisation – to be the optimal versions of ourselves, the most effective and th...

Optimisation : Health : Wellbeing

Big Ideas

Online content is key to brand loyalty for Millennials

NewsCred and MBC Research found that Millennials respond positively to content that is useful, intelligent and relevant.

Millennials : Online Content : Brand Loyalty

Big Ideas

Millennials and Generation D most willing to pay premium for healthy foods

Younger generations are more likely to seek out and pay for healthy foods, according to a Nielsen report.

Millennials : Health Food : Generational Differences

Big Ideas

Mad Men invites fans to recreate pilot episode to promote the last series

To promote the final episodes of the television series Mad Men, AMC Networks is harnessing the energy of fans to recreate the pilot of the series...

Crowdsourcing : AMC Networks : Fan Contribution

Micro Trends

Real Talk

A beauty movement is under way, one that celebrates beauty in its natural form but equally embraces that wearing make-up isn’t a frivolous or silly...

Glossier : Sali Hughes : Pretty Honest

Design Directions

The Society of Grownups

Society of Grownups is a social club that teaches financial autonomy to Millennials, and offers people of all ages advice and events on planning ...

Millenials : Finance : The Society Of Grownups

Big Ideas

Millennials take a different approach in their pursuit of happiness

A study by marketing insights agency ZenithOptimedia has revealed that Millennials look for happiness in different places from Baby Boomers and G...

Millennials : Happiness : The Sharded Self

Big Ideas

Retail Analysis: Polo flagship store, New York

New York – Opened in September 2014, Ralph Lauren’s 38,000-square-feet store in Midtown Manhattan is the first flagship store for the iconic Polo ...

Ralph Lauren : The Athena Woman : Polo

Big Ideas

Almost all UK Millennials ready to switch banks

Some 99% of UK Millennials are ready to switch banks, indicating that traditional financial institutions are failing to resonate with the Millennia...

Banking : Millennials : The New Value Economy

Big Ideas

Smart suitcase designed to make travelling less stressful

A smart suitcase, which travellers will be able to control via an app, promises to make travelling less stressful and more efficient.

Bluesmart : Smart Suitcase : Awakening Tech

Big Ideas

Decoded Fashion: New York Summit 2014

The worlds of fashion and technology are overlapping like never before, but the details of the merger are not yet clear. The Decoded Fashion: New...

Wearable Technology : Retail Futures : Decoded Fashion

Big Ideas

Start-up helps emerging brands move at fast fashion speed

Fashion e-commerce start-up Nineteenth Amendment is enabling consumers to shop for emerging brands on a timeline that mimics the fast fashion model.

Nineteenth Amendment : Emerging Designers : Retail Futures

Big Ideas

Attitudes to employment and loyalty are changing among US Millennials

A recent study into US Millennials’ roles and priorities in the workplace reveals changing attitudes towards company loyalty.

Millennial Workforce : Company Loyalty : Bleisure

Viewpoints

The Latimer Group: Co-creating authentic media

The Latimer Group’s co-founder and managing director Matt Hay and director of insights and innovation Helen Job discuss youth m...

The Latimer Group : Media

Micro Trends

JOMO

As more of us become exhausted with the notion of managing multiple online personalities, a new counter-opinion to the always-on mentality is emerg...

JOMO : Social Media : The Sharded Self

Big Ideas

Snapchat launches in-app cash transfer system

Snapcash lets Snapchat users send money to each other quickly.

SnapChat : Payment : Snapcash

Big Ideas

Neiman Marcus app enables customers to shop using photos

American luxury department store chain Neiman Marcus has added a Snap.Find.Shop. feature to its app that lets customers search for products us...

Neiman Marcus : Mobile : Visual-Search Commerce

Big Ideas

Serial podcast attracts new audience to long-format audio storytelling

Serial, a new podcast featuring a true-crime narrative told over multiple full-length episodes, is leading to renewed interest in audio storytell...

Podcast : Radio : Binge Culture