Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths

Behaviours

Women Futures: Australia

While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity 

Markets

Indian Nuptials Re-imagined

From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian wedding

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity

Viewpoints

James Paul Gee: Schoolcraft

The Arizona State University professor reflects on the rise of the gaming for education movement.

Minecraft: Education Edition : Microsoft : Video Games

Big Ideas

Photo opportunity

US – New app Pay Your Selfie enables consumers to receive money for taking selfies that feature branded products.

Pay Your Selfie : Influencers : The New Value Economy

Design Directions

The Collective: Old Oak

The largest co-living space in the world has just opened in northwest London, offering 550 residents shared living space.

Co-living : The Sharing Economy : Urban Housing

Big Ideas

Decoded Fashion London 2016: Show Review

The fashion industry is increasingly championing revelation, curation and social retail in order to win long-term customer loyalty.

Decoded Fashion London : Revelation Brands : Gen Viz

Viewpoints

Bad Taste, Merch and Fakes

Why a new tribe of style-forward consumers is seeking out bootleg clothing.

Bad Taste : Anti-materialism : Anti-Authenticity

Big Ideas

Circle of trust

US – Social media users are almost as likely to trust influencers as they are their friends, according to a new study.

Twitter : Influencer Marketing : Gen Viz

Design Directions

The Estée Edit

Estée Lauder aims to attract a younger market with its new social media-inspired beauty range.

Estée Lauder : Sephora : Skincare

Big Ideas

Sextual health

Global – Durex is petitioning the Unicode Consortium to create a condom emoji to raise awareness about safe sex.

Durex : Volker Sydow : Unicode

Viewpoints

Kramer and Denfeld: Data Diners

The founders of the Center for Genomic Gastronomy on making our food system more resilient.

Center For Genomic Gastronomy : Recombinatorial Cuisine : Cathrine Kramer

Big Ideas

Unwise investments

Global – PayPal’s latest user agreement no longer protects consumers who buy products through crowdfunding websites.

PayPal : Crowdfunding : Kickstarter

Markets

Retail Market 2016: Part 1

In 2016, global retail will continue to defy contrasting economic headwinds to post startlingly healthy levels of growth.

Retail Market : Generation Z : Mobile Payments

Big Ideas

A working reality

UK – Barclays has launched a work experience programme that uses virtual reality to teach transferable skills to young people.

Barclays : Recruitment : Virtual Reality

Viewpoints

Leyla Tahir: Tate Collective London

How to collaborate with young adults to build a fun, sustainable audience strategy.

Tate Collective : Gen Viz : Museum 2.0

Big Ideas

Plain english

Global – Mars Foods is to add recommendations to its packaging suggesting how frequently products should be consumed.

Mars Foods : Dolmio : Product Labelling

Big Ideas

Power to the people

Global – Playmoss is a new music service that places fans at the heart of the user experience.

Playmoss : Megasystem Curation : New Media Landscape

Big Ideas

Milan Salone 2016: Top Five Concepts

The focus of the Salone Internazionale del Mobile continues to shift away from traditional furniture design towards future scenarios and systems.

Milan Salone 2016 : Concept Design : Explorium Retail

Viewpoints

Suzie Wokabi: SuzieBeauty

How to appeal to Africa’s burgeoning beauty consumers.

Suzie Wokabi : Suzie Beauty : Kenya

Big Ideas

Fast and curious

Global – Rightspeed is a new app that enables users to process audio at a faster rate.

Rightspeed : Radio Renaissance : Podcasts

Big Ideas

FashTech London Summit 2016: Review

The biggest names in fashion and technology came together earlier this month to discuss how to drive sustainability and create a seamless customer...

FashTech London Summit : Seamless Technology : Whole-system Thinking

Viewpoints

Paulo Barcelos: Kids Hack Day

Why adults need to embrace the idea of play in their work and daily lives.

Kids Hack Day : Gen Viz : Internet Age Media

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