Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Big Ideas

Virtual etiquette

US – A series of experiments by Daydream Labs examine how to mitigate the potential for rude or abusive behaviour in virtual reality.

Big Ideas

Beauty data trail

Seoul – South Korean beauty start-up Memebox is using data analytics to become the world’s fastest growing beauty brand.

Memebox : South Korean Beauty : Data Analytics

Big Ideas

House Vision 2016

A series of cross-industry collaborations and talks at Tokyo’s second House Vision exhibition examined the future of the home and the nature of the...

House Vision : Tokyo : Urbanism

Viewpoints

Brexit: Partisan Brands

While it's unavoidable for modern brands to take a political position, best leave the placards at home.

Brexit : Brandstanding : New Bricolage Living

Big Ideas

Social emotions

Global – E-commerce website The Outnet has analysed the content of social media posts that relate to ‘thrill’ and ‘joy’ to examine what these emoti...

The Outnet : The Emotional Economy : Pulsar

Viewpoints

Brexit: Bricolage versus Backlash

The decision to leave the EU was partly the result of friction between two opposed consumer mindsets.

Brexit : Consumer Mindset : Globalisation

Big Ideas

Dirty dishes

Global – About 50% of consumers believe that eating can be as pleasurable as sex, according to a report by Havas Worldwide.

Foodporn : Havas Worldwide : Instagram

Big Ideas

Angel investors

Europe – Taxi app Hailo has sold 60% of its company to German car maker Daimler.

Ride-share : Hailo : Daimler

Big Ideas

Sing along

US – Apple has purchased the Car Pool Karaoke segment of CBS’ The Late Late Show to drive audience engagement on Apple Music.

Apple : Gen Viz : Internet TV

Big Ideas

Beauty hotline

Global – Beauty brand Birchbox has introduced a Snapchat customer service offer that emphasises human connection.

Birchbox : Revelation Brands : Personal Appsistants

Viewpoints

Urban Outfitters: Rework

How inverting the design process can revolutionise high street fashion.

Urban Outfitters : Fast Fashion : Upcycled Clothes

Viewpoints

Steven Lammertink: Cirqle

How brands can connect with influencers and extend their reach among a target audience.

Steven Lammertink : Influencer Marketing : Cirqle

Markets

Festival Market

Traditional music-focused festivals, dominated by Millennials, are now exploring new formats and content to connect more deeply with consumers.

Conviviality Culture : Festival : Branding

Big Ideas

Run for it

London – Virgin Active is tapping into the popularity of Pokémon Go with a fun run that takes in local Pokéstops and Pokégyms.

Pokémon Go : Geo Quests : Virgin Active

Big Ideas

Cross-border luxury

Global – A new study by Contactlab and Exane BNP Paribas shows that some consumers spend more on luxury goods when they travel than at home.

Luxury : Luxury Retail : Travel

Big Ideas

The app factor

US – Apple is launching a reality tv show to reveal the world of apps and the people that develop them.

Apple : Mega-systems : Planet Of The Apps

Big Ideas

Let’s connect

London – Bumble is launching BumbleBizz, a new feature that enables users to search for business contacts nearby.

BumbleBIZZ : Revelation Brands : Bleisure Generation

Viewpoints

Amin El-Maghraby: Magrabi

How the business is evolving its retail experience to reposition itself as a lifestyle brand.

Eyewear : Smart Store : Retail Experience

Big Ideas

Back to school

Seattle – Amazon has built on its presence in education with new resource-sharing platform Inspire.

Amazon : The Dawn Of The Mega-systems : Education

Big Ideas

Armchair racing

Global – GT Sport, the latest version of console driving game Gran Turismo, due for release in November, will include two championships recognised ...

Gran Turismo : Videogames : ESports

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