Millennials

Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.

Millennials Now and Next

After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths

Behaviours

Women Futures: Australia

While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity 

Markets

Indian Nuptials Re-imagined

From the rise of wed-tech to eco-conscious ceremonies and higher levels of customisation, consumers are saying ‘I do’ to a new kind of Indian wedding

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles

Micro Trends

Reading Raves

Communal reading events are attracting young consumers for their unique blend of socialising and serenity

Micro Trends

Uptown Downtown

Department store retailers are looking to attract younger audiences by moving location and collaborating with unexpected partners.

Big Ideas

Deciding factor

US – A new study aims to highlight new behaviour in travel and hospitality.

Travel : The Sharing Economy : Sullivan

Markets

Parenting Market

Changing family structures and gender roles, coupled with an increasingly digitally dominant world, are disrupting traditional notions of chi...

Motherhood : Parenting : Family

Markets

Luxury Futures 2016: Part 2

In part 2 of our Luxury Futures Market, we examine why brands need to respond quickly to invest in the best creative talent in digital technolo...

Luxury Futures 2016 : Luxury On Demand : Anti-authenticity Luxury

Micro Trends

Made in China

In the era of third-stage globalisation, the children of Chinese migrants across the world are beginning to re-assess their transnational identity.

Third Culture Kids : Made In China : Mindset

Big Ideas

Forest focus

Taiwan – Forest is an app that lets users plant virtual and real trees in an effort to help people beat their smartphone addiction.

Forest : Productivity : Smartphone Addiction

Markets

Luxury Futures 2016: Part 1

The very concept of luxury is under attack as consumers grow tired of brands talking about heritage and demand a more inspiring vision.

New Luxury Millennials : Emerging Luxury Millennials : Generation Z

Design Directions

Snapbac

Sports brand Snapbac has created a Precovery clothing category designed for those who wish to pursue professional levels of fitness.

Snapbac : The Optimised Self : Precovery

Big Ideas

Resounding remedy

UK – Healthcare start-up Echo has built an app designed to help people manage their long-term prescriptions.

NHS : Healthcare : Personal Appsistants

Big Ideas

We are live

Global – Instagram has launched Instagram Live, a live streaming service that enables users to share ephemeral content in real time.

Instagram : Gen Viz : Live Streaming

Micro Trends

Post-pharmacy brands

New supplement brands are reconsidering everything from branding to transparency, and whether being stocked in pharmacies is necessary.

Vitamins : Soft Aid : Wellness

Big Ideas

Learning to adult

US – The Adulting School helps Millennials to learn the skills needed for adult life.

The Learning Economy : The Adulting School : Millennials

Big Ideas

Decoded Beauty New York 2016: Review

Hyper-personalisation of beauty products and the importance of customised omni-channel content experiences were key talking points

Decoded Beauty : Gen Viz : Hyper-personalisation

Big Ideas

Engineering the future

UK – The Dyson Institute of Technology aims to address the skills gap in engineering.

Dyson : The Learning Economy : Dyson Institute Of Technology

Big Ideas

High performance

Global – The global downturn in sales of fashion goods is not affecting the growth of the athleisure category.

Athleisure : Global Fashion & Style : Womenswear

Design Directions

Lynk & Co

Lynk & Co is a new car brand that puts digital connectivity and sharing at the heart of its design.

Lynk & Co : Volvo : Auto

Big Ideas

Spending soars in China

China – Amid rising house prices and increased costs of living, Chinese Millennials are increasingly choosing to spend their earnings on experienti...

China : Chinese Millennials : Leisure

Micro Trends

Hard Pop

As craft beer flavour profiles veer towards bitter and consumers seek healthier alcohol options, alcoholic soda drinks and fizzy waters are on the ...

Alcohol : Alco-health : Water

Big Ideas

Spin me right round

Global – Boiler Room has teamed up with Inception to create the world’s first virtual reality (VR) music venue.

Boiler Room : Gen Viz : Virtual Reality

Big Ideas

The future of fashion

Beijing – Editorial platform Women’s Wear Daily hosted its Global Fashion Forum earlier this month in partnership with the high-end shopping mall S...

Women's Wear Daily : Asian Market : Buy-It-Now Fashion

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