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Micro Trends
Specific shifts in consumer behaviour that are changing the business environment in the short term.
Micro Trends
Crypto-and-Mortar
With more consumers investing in virtual assets, bricks-and-mortar retailers are exploring ways to market and sell NFTs in physical shopping spaces.
Retail
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Media
:
NFTs
Micro Trends
Humanity Hospitality
Alternative hospitality networks that prioritise care over profit are emerging in response to the corporatisation of home-sharing models.
Travel
:
Hospitality
:
Hotel
Micro Trends
Confessional Clubs
Generation Z are turning from identity-driven social media platforms to safe, anonymous and judgement-free spaces that are rooted in emotional hone...
Youth
:
Social Media
:
Society
Micro Trends
Savoury Sips
To combat a market saturated with sweet, pinkified spirits and wines, drinks brands are experimenting with savoury and herbaceous flavour profiles.
Drinks
:
Alcohol
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Food
Micro Trends
Repurposed Roadwear
Car brands are combining fashion and material innovation to promote sustainable practices in mobility’s green age – without sacrificing brand statu...
Mobility
:
Fashion
:
Sustainability
Micro Trends
Digital Fragrances
Our sense of smell, once impossible to translate via the internet, is now aligning with our digital habits, thanks to a new wave of phygital perfum...
Fragrance
:
Beauty
:
Technology
Micro Trends
Crowdsourced Companions
Digital apps are reviving physical meetings, helping despondent members of Generation Z to expand their social groups in safe and meaningful ways.
Youth
:
Media
:
Digital
Micro Trends
Decadence Hotels
Hedonism is creeping into the hospitality space, as hotels expose the sense of debauchery and self-indulgence that their private hideaways can offer.
Travel
:
Hospitality
:
Wellness
Micro Trends
Provocation Platforms
A societal resilience has led people to step out of their comfort zones in favour of dissenting perspectives. Now, this search for discomfort is fi...
Social Media
:
Media & Entertainment
:
Technology
Micro Trends
Play-tail
Retailers are targeting families with interiors dedicated to children’s play and engagement that help to ease shopper pain points and foster commun...
Retail
:
Architecture
:
Design
Micro Trends
Erotic Eating
Consumers’ hunger is growing for niche ingredients, sensorial shopping experiences and communal eating events centred on touch and indulgence.
Food
:
Drink
:
Health And Wellness
Micro Trends
Pop Culture Jewels
Jewellery and music are converging, as brands and pop stars use their clout to drive identity-first directions in marketing and collection developm...
Luxury
:
Identity
:
Society
Micro Trends
Momentary Make-up
Brands are packaging up bold beauty looks in convenient applications, allowing for rapid changes in identity without commitment or expertise.
Beauty
:
Cosmetics
:
Wellness
Micro Trends
Data-driven Escapes
Designing expertly tailored experiences for travellers, media and technology brands are harnessing their consumer insights to power the tourism sec...
Travel
:
Travel And Hospitality
:
Technology
Micro Trends
Sideline Studios
With the Creator Economy booming, broadcast studios are becoming an essential element in future residential, hospitality and leisure developments.
Media
:
Media And Entertainment
:
Technology
Micro Trends
Flower Therapy
With consumers turning to the natural world as a wellbeing resource, brands are exploring the benefits of one of its key elements – flowers.
Health
:
Wellness
:
Beauty
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