Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle

Micro Trends

Momentary Make-up

Brands are packaging up bold beauty looks in convenient applications, allowing for rapid changes in identity without commitment or expertise.

Beauty : Cosmetics : Wellness

Micro Trends

Data-driven Escapes

Designing expertly tailored experiences for travellers, media and technology brands are harnessing their consumer insights to power the tourism sec...

Travel : Travel And Hospitality : Technology

Micro Trends

Sideline Studios

With the Creator Economy booming, broadcast studios are becoming an essential element in future residential, hospitality and leisure developments.

Media : Media And Entertainment : Technology

Micro Trends

Flower Therapy

With consumers turning to the natural world as a wellbeing resource, brands are exploring the benefits of one of its key elements – flowers.

Health : Wellness : Beauty

Micro Trends

Alco pop-ups

Retailers are driving customers to bricks-and-mortar locations through alcohol and nightlife partnerships that capitalise on the experiential boom.

Retail : Drink : Alcohol

Micro Trends

Eco-motional Fashion

As climate anxieties abound, a new wave of change-makers are paving the way for a more positive, human-centric approach to sustainable and ethical ...

Fashion : Sustainability : Sustainability Futures

Micro Trends

Curator Kids

As young people navigate an age of information overload, they are revolting against the relentless creation of content – and choosing to curate it ...

Youth : Media : Alternet Economies

Micro Trends

Climate Newsrooms

Global news organisations are launching dedicated climate crisis verticals, as the media recognises its role in being part of positive environmenta...

Media : Society : Climate Crisis

Micro Trends

Expat Experiences

As people swap short-term holidays for long-term relocations, travel brands are shifting their focus from tourists to an upcoming influx of expats.

Travel : Hospitality : Workplace

Micro Trends

Crypto-cliques

Amid a big tech backlash, cyber-savvy consumers are gathering in decentralised social spaces that use blockchain to unlock elite communities.

Media : Technology : Social Media

Micro Trends

Bio-based Activewear

Performance apparel and exercise accessories are going plant-based as the need for sustainable, non-toxic alternatives to synthetic materials becom...

Athleisure : Sustainability : Material Innovation

Micro Trends

Contemplative Stores

Taking cues from places of tranquillity and contemplation, retailers around the world are altering interiors to re-introduce shoppers to bricks-an...

Retail : Health & Wellness : Covid-19

Micro Trends

Sportive Affluents

With active pursuits growing among luxurians, traditional sports are surging in popularity as brands refresh and revive sportswear for younger audi...

Luxury : Sport & Leisure : Wellness

Micro Trends

Alternative Vintners

Next-generation winemakers are experimenting with low- and no-alcohol innovations, creating flavourful fusions that hint at wine’s post-category fu...

Wine : Health : Sober-curious

Micro Trends

Coterie Consumerism

As e-commerce booms, Generation Z fashion brands are turning our digital habits into physical activations to make the shopping experience social ag...

Fashion : Retail : Youth

Micro Trends

Wanderlust Beauty

With consumers itching for escape, the sectors of beauty and travel are intersecting in new ways, tapping into our sunny holiday fantasies.

Travel : Beauty : Marketing

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