Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Micro Trends

Alco pop-ups

Retailers are driving customers to bricks-and-mortar locations through alcohol and nightlife partnerships that capitalise on the experiential boom.

Retail : Drink : Alcohol

Micro Trends

Eco-motional Fashion

As climate anxieties abound, a new wave of change-makers are paving the way for a more positive, human-centric approach to sustainable and ethical ...

Fashion : Sustainability : Sustainability Futures

Micro Trends

Curator Kids

As young people navigate an age of information overload, they are revolting against the relentless creation of content – and choosing to curate it ...

Youth : Media : Alternet Economies

Micro Trends

Climate Newsrooms

Global news organisations are launching dedicated climate crisis verticals, as the media recognises its role in being part of positive environmenta...

Media : Society : Climate Crisis

Micro Trends

Expat Experiences

As people swap short-term holidays for long-term relocations, travel brands are shifting their focus from tourists to an upcoming influx of expats.

Travel : Hospitality : Workplace

Micro Trends

Crypto-cliques

Amid a big tech backlash, cyber-savvy consumers are gathering in decentralised social spaces that use blockchain to unlock elite communities.

Media : Technology : Social Media

Micro Trends

Bio-based Activewear

Performance apparel and exercise accessories are going plant-based as the need for sustainable, non-toxic alternatives to synthetic materials becom...

Athleisure : Sustainability : Material Innovation

Micro Trends

Contemplative Stores

Taking cues from places of tranquillity and contemplation, retailers around the world are altering interiors to re-introduce shoppers to bricks-an...

Retail : Health & Wellness : Covid-19

Micro Trends

Sportive Affluents

With active pursuits growing among luxurians, traditional sports are surging in popularity as brands refresh and revive sportswear for younger audi...

Luxury : Sport & Leisure : Wellness

Micro Trends

Alternative Vintners

Next-generation winemakers are experimenting with low- and no-alcohol innovations, creating flavourful fusions that hint at wine’s post-category fu...

Wine : Health : Sober-curious

Micro Trends

Coterie Consumerism

As e-commerce booms, Generation Z fashion brands are turning our digital habits into physical activations to make the shopping experience social ag...

Fashion : Retail : Youth

Micro Trends

Wanderlust Beauty

With consumers itching for escape, the sectors of beauty and travel are intersecting in new ways, tapping into our sunny holiday fantasies.

Travel : Beauty : Marketing

Micro Trends

Barter Brands

Inter-Covid, bartering is gathering pace, giving retail brands a chance to explore systems where customers trade items for access to their goods or...

Retail : Society : Payments

Micro Trends

Anti-aspirational Beauty

For years, people have been sold an idealised version of beauty. But as attitudes to appearance become more inclusive and carefree, brand language ...

Beauty : Marketing : Branding

Micro Trends

New Sportswomen Media

With mainstream sports platforms largely unrepresentative, there is growing demand for online networks and reportage focused on women athletes.

Health And Wellness : Sports : Women's Health

Micro Trends

Criteria Retail

From groceries to homeware, retail brands are communicating their social and eco-values to customers by setting strict criteria for products they s...

Retail : Society : Sustainability

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