Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle

Micro Trends

Sports Rebranded

Sporting bodies and brands are cementing appeal among Gen Z with rebranding campaigns that celebrate inclusivity and the joy of participation.

Micro Trends

Gated Retail

As the race to court very important clients (VICs) heats up, luxury brands are opening private boutiques for their top-spending customers.

Luxury : Retail : Fashion

Micro Trends

Grotesque Grub

Chefs and food brands are exploring the darker side of dining with uglier takes on food and drink.

Food : Drink : Design

Micro Trends

Crypto-tels

In a bid to bolster loyalty, appeal to a new demographic and extend market opportunity, hoteliers are diversifying their operations to engage with ...

Hotels : Travel & Hospitality : NFTs

Micro Trends

Fractional Art Ownership

A new breed of start-up is aiming to democratise access to art ownership, allowing everyday investors to purchase fractions of high-value paintings.

Luxury : Art : Technology

Micro Trends

Membership Retail

A wave of apparel brands are shunning mass selling in favour of membership models, in turn reducing product waste and cultivating stronger communit...

Retail : Memberships : Loyalty

Micro Trends

Care Collectives

With collectivism on the rise, new spaces informed by traditional ideals of kinship are turning care into the next pillar of wellbeing.

Society : Health & Wellness : Beauty

Micro Trends

Psychophysical Identities

A new wave of designers are exploring how familiar physical feelings can be translated into visual sensations and mood-lifting branding.

Design : Culture : Branding

Micro Trends

Digitised Favelas

A symbol of economic inequality in Brazil, the favelas are becoming the focus of technology projects that aim to minimise stigma and boost opportun...

Technology : Brazil : Favelas

Micro Trends

Betterverse Bites

Restaurants and chefs are leaning into Betterverse values, using virtual realms as positive places to provide access to and education about food.

Food And Drink : Metaverse : Betterverse

Micro Trends

Pet Hospitality

After the pandemic pet boom, new owners are ready to travel again and looking for animal-friendly spaces to ease their pet-ernal anxiety.

Pets : Hospitality : Retail

Micro Trends

Budget Bots

With consumers financially challenged due to global inflation they are turning to financial apps and services that automatically streamline their s...

Finance : Technology : Retail

Micro Trends

Neo-wealth Wears

Luxury brands are setting their sights on the crypto elite, designing accessories that allow people to flaunt their riches in the offline world.

Luxury : Cryptocurrency : Web3

Micro Trends

Synaesthesia Scents

Olfactory-meets-auditory experiences are providing people with physical and psychological grounding as an antidote to hyper-connectivity.

Beauty : Fragrance : Wellness

Micro Trends

Auto Entertainment

The car sector is drawing from virtual platforms, extended reality and even cryptocurrencies to create immersive and entertaining in-vehicle experi...

Mobility : Entertainment : Technology

Micro Trends

Retail Therapy

Stores and retail experiences are leaning into mental healthcare in order to de-stigmatise, elevate and boost the accessibility of conversations an...

Retail : Health & Wellness : Society

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