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Micro Trends
Specific shifts in consumer behaviour that are changing the business environment in the short term.
Micro Trends
Neo-wealth Wears
Luxury brands are setting their sights on the crypto elite, designing accessories that allow people to flaunt their riches in the offline world.
Luxury
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Cryptocurrency
:
Web3
Micro Trends
Synaesthesia Scents
Olfactory-meets-auditory experiences are providing people with physical and psychological grounding as an antidote to hyper-connectivity.
Beauty
:
Fragrance
:
Wellness
Micro Trends
Auto Entertainment
The car sector is drawing from virtual platforms, extended reality and even cryptocurrencies to create immersive and entertaining in-vehicle experi...
Mobility
:
Entertainment
:
Technology
Micro Trends
Retail Therapy
Stores and retail experiences are leaning into mental healthcare in order to de-stigmatise, elevate and boost the accessibility of conversations an...
Retail
:
Health & Wellness
:
Society
Micro Trends
Re-engineering Indulgence
Treat foods are being redeveloped – and redefined – by biotech brands who are using science to create better foods without foregoing flavour and pl...
Food
:
Drink
:
Technology
Micro Trends
Social Learning Networks
The edtech industry in Latin America is evolving away from academic structures to align with modern students’ preferred UX interfaces: their social...
Youth
:
Education
:
Technology
Micro Trends
NFT-ainment
The emergence of animated NFT characters is generating profit for owners through entertainment productions that bring their investments to life.
Technology
:
Media & Entertainment
:
Finance
Micro Trends
Biomimicry Hotels
Giving back to the land they have historically taken from, these regenerative hotels are being built by their natural environments – rather than vi...
Sustainability
:
Travel & Hospitality
:
Luxury
Micro Trends
Next-door Commerce
Having re-engaged with their local communities, neighbours are inspiring new retail models based on hyper-local trading and sharing of goods.
Retail
:
Placemaking
:
Local
Micro Trends
Streetwear Brokerages
A series of new platforms are transforming fashion’s resale market into a bona fide investment arena, cementing garments as tradeable assets.
Fashion
:
Finance
:
Streetwear
Micro Trends
Crypto Dining Clubs
Web3 communities are using technologies such as blockchain and DAOs to encourage people to break bread together – both online and offline.
Food
:
Drink
:
Technology
Micro Trends
Squad Subscriptions
From gyms to streaming services, fractionalised subscriptions are allowing people to earn income by converting memberships into tradeable assets.
FinTech
:
Media & Entertainment
:
Society
Micro Trends
Carbon Wears
Emission-to-textile innovators are helping fashion brands to create new products while reducing the environmental impact of both the sector and its...
Fashion
:
Sustainability
:
Carbon
Micro Trends
Haptic Metaverse
Haptic wearables and devices are bringing tactile stimulation to virtual environments, enabling consumers to literally feel the metaverse.
Metaverse
:
Media & Entertainment
:
Technology
Micro Trends
Salon Confidantes
Salon spaces and staff training are evolving the meaning of ‘beauty therapy’ as trust, client safety and their wellbeing become integral to salon s...
Beauty
:
Wellness
:
Community
Micro Trends
Game-Fi Rising
Brands are using game-based finance to create new retail opportunities, rewarding game play loops and building a greater sense of in-game status.
Gaming
:
Finance
:
Technology
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