Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Mood-matching Fashion

Emotionally attuned styling and shopping tools are reshaping fashion discovery, helping consumers to move away from keyword and product searches to intuitive, feelings-led journeys.

Micro Trends

Luxury Listening Rooms

Luxury brands are staging listening experiences that resonate on an emotional, sensorial and cultural level. These sonic activations operate as community hubs, emotional coders and temporal expressions of brand DNA.

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.

Micro Trends

Homestead Traceability

As the US economy scrapes the bottom of the downturn, a new group of consumers is connecting directly with farmers in search of affordable, locally...

Farming : Organic : Local

Micro Trends

Revived Grandeur

Grand : Belle Epoque : Art Deco

Micro Trends

Dining 2.0

A new breed of high-tech, high-gloss immersive dining spaces is appearing on the scene. Dining 2.0 describes this new generation of bars, clubs and...

Restaurant : Technology : Web 2.0

Micro Trends

Spiritual Retreats

Hotel : Spa : Retreat

Micro Trends

Blingamalism

Bling : Stores : Design

Micro Trends

Printed Blogs

Blogs : Magazines : Print

Micro Trends

Rough Luxe Spaces

Rough Luxe Hotel : Robin Huge : Dover Street Market

Micro Trends

Philanthropic Retail

Merci : Community : Philanthropic

Micro Trends

Desk-bound

Desk : Office : Design

Micro Trends

Escape into horror

Films : Horror : Entertainment

Micro Trends

Immersive Finance

words : Alison Bishop

Banking : Immersive : Money

Micro Trends

Glamavanning

As the recession bites, more and more consumers are turning to dreams of escape and travel. And what better way to do it than in a super modern pod...

Glamping : Caravans : Festivals

Micro Trends

Mono dining

Choice is off the menu as restaurant chains offer just one dish.

Restaurants : Dining : McDonalds

Micro Trends

Utility workwear

Revival : Workwear : Utility

Micro Trends

Adaptability by Design

As consumers become increasingly aware of the social and environmental impact of global sourcing, small-scale manufacturers are developing more per...

Global Sourcing : Small-scale Manufacturers : Design

Micro Trends

New value aesthetic

Value-nomics : Own-brand : Pared-down Aesthetic

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