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Micro Trends
Specific shifts in consumer behaviour that are changing the business environment in the short term.
Micro Trends
Fine Dining Redefined
A number of new restaurants are transforming fine dining, helping it to shed connotations of exclusivity through community-orientated initiatives.
Food
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Drink
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Luxury
Micro Trends
Chameleon Cosmetics
As our digital identities shape-shift, so too will our beauty regimes, as innovators invent cutting-edge formulas that react to temperature, light ...
Beauty
:
Identity
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Make-up
Micro Trends
Metaverse Architecture
Eminent architects are laying foundations in the metaverse, using the creativity offered by Web3 to create daring digital dwellings and augment eng...
Architecture
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Design
:
Technology
Micro Trends
Open-door HQs
Retailers are opening their HQs to the public, turning them into destinations for storytelling, transparency and deeper customer connections.
Retail
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Transparency
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Hospitality
Micro Trends
Sports Rebranded
Sporting bodies and brands are cementing appeal among Gen Z with rebranding campaigns that celebrate inclusivity and the joy of participation.
Youth
:
Sports & Leisure
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Branding
Micro Trends
Gated Retail
As the race to court very important clients (VICs) heats up, luxury brands are opening private boutiques for their top-spending customers.
Luxury
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Retail
:
Fashion
Micro Trends
Grotesque Grub
Chefs and food brands are exploring the darker side of dining with uglier takes on food and drink.
Food
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Drink
:
Design
Micro Trends
Crypto-tels
In a bid to bolster loyalty, appeal to a new demographic and extend market opportunity, hoteliers are diversifying their operations to engage with ...
Hotels
:
Travel & Hospitality
:
NFTs
Micro Trends
Fractional Art Ownership
A new breed of start-up is aiming to democratise access to art ownership, allowing everyday investors to purchase fractions of high-value paintings.
Luxury
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Art
:
Technology
Micro Trends
Membership Retail
A wave of apparel brands are shunning mass selling in favour of membership models, in turn reducing product waste and cultivating stronger communit...
Retail
:
Memberships
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Loyalty
Micro Trends
Care Collectives
With collectivism on the rise, new spaces informed by traditional ideals of kinship are turning care into the next pillar of wellbeing.
Society
:
Health & Wellness
:
Beauty
Micro Trends
Psychophysical Identities
A new wave of designers are exploring how familiar physical feelings can be translated into visual sensations and mood-lifting branding.
Design
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Culture
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Branding
Micro Trends
Digitised Favelas
A symbol of economic inequality in Brazil, the favelas are becoming the focus of technology projects that aim to minimise stigma and boost opportun...
Technology
:
Brazil
:
Favelas
Micro Trends
Betterverse Bites
Restaurants and chefs are leaning into Betterverse values, using virtual realms as positive places to provide access to and education about food.
Food And Drink
:
Metaverse
:
Betterverse
Micro Trends
Pet Hospitality
After the pandemic pet boom, new owners are ready to travel again and looking for animal-friendly spaces to ease their pet-ernal anxiety.
Pets
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Hospitality
:
Retail
Micro Trends
Budget Bots
With consumers financially challenged due to global inflation they are turning to financial apps and services that automatically streamline their s...
Finance
:
Technology
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Retail
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