Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relationship with nature.

Micro Trends

Heritage Brand-umentaries

Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.

Micro Trends

Sober Social Fix

As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportunities for hospitality and nightlife brands.

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance.

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.

Micro Trends

Value-mentoring

As value has become more important for consumers hit hard by the recession, a few smart retailers are helping customers get the most for their money.

Value-nomics : Savvy : Price-Comparison

Micro Trends

Blogtailing

Blogs : Websites : Editorial

Micro Trends

Magtailing

Looking for new income streams, publishers are becoming e-tailers and e-tailers are launching magazines.

Magazines : Brandzines : Content

Micro Trends

Private label rising

Own-label : Own-brand : White-Label

Micro Trends

The return of salon culture

The art of conversation is experiencing a global renaissance. In response to an overly digital world, emerging communities, private clubs and innov...

Conversation : Salon : Debate

Micro Trends

A new guise for beer connoisseurs

Who said beer culture only meant big bellies, smelly pubs and drunken men? We’re seeing a new, sophisticated scene emerging around beer. This...

Craft Beer : Recipes : Connoisseurs

Micro Trends

Kidult spaces

Children : Education : Play

Micro Trends

The new network television

Tv : Entertainment : Online

Micro Trends

Luxury Social Networking

E-commerce : Online : Social-media

Micro Trends

Brandzines

Branded : Magazines : Content

Micro Trends

Upmarket Vending

A host of high-end vending devices is opening up storefronts into luxurious yet automated experiences, allowing brands to sell at any time, without...

Vending Machines : Automated : Pop-up

Micro Trends

Experiential spaces

Stores : Workshops : Community

Micro Trends

Untethered Retail

As brands anchor themselves online and physical stores become costly, fixed retail spaces are increasingly threatened with redundancy. A new set of...

Pop-up : Transient : Stores

Micro Trends

Abandoned spaces and unfinished interiors

The recession has resulted in many empty or abandoned spaces and industrial units; as the economy recovers, savvy retailers and hospitality service...

Empty : Disused : Reclaimed

Micro Trends

Revamped utilities

The next decade is set to see design re-address forgotten utility spaces; a new wave of experiential designs for banks, dentists and clinics is cat...

Civic : Utlity : Experiential

Micro Trends

Webtailing 3.0

A new group of webpreneurs is taking inspiration from the experiences of physical retailing, presenting these on-screen in 2D, and creating a new s...

Webpreneurs : Mag-tailing : Phy-gital

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