Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Heritage Brand-umentaries

Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance.

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.

Micro Trends

Passive Houses

The new voice in sustainable architecture is a passive one. Passive houses, whose design criteria were developed in the 1990s by Professor Wolfgang...

Homes : Eco-design : Building

Micro Trends

Pay-it-your-way dining

In a Brandtocracies era, brands are increasingly realising the need to take a civic stance – to be engaged and involved on a community level. The a...

Dining : Restaurant : DIY

Micro Trends

Coffee Sensoriums

A group of new coffee emporiums is dismantling the Starbucks-led chain format. These ‘caffeine cathedrals’ are dedicated to the study and worship o...

Coffee : Baristas : Café

Micro Trends

Hyperseasonal selling

The concept of cosmetics seasons came, of course, from the catwalk. But as fashion seasons are being challenged, so too is the concept of seasons f...

Seasonal : Trends : Catwalks

Micro Trends

The Russian edutainment revolution

Urban Russians are benefiting from education through entertainment.

Education : Learning : Conference

Micro Trends

P2P business

A new group of peer-to-peer (P2P) businesses are borrowing their modus operandi from illegal file-sharing sites, creating physical networks enablin...

Peer-to-peer : Illegal File-Sharing : Websites

Micro Trends

The Mobility Movement

As LS:N Global witnesses the greatest re-invention of the personal mobility market since the horse gave way to the car, we are now seeing the first...

Mobility : Personal : Cars

Micro Trends

Luxury Maisons

As the global economy recovers and prepares for a new turbulent era, so too are the flagship locations of the top luxury brands. New Maison spaces ...

Flagships : Temples : Experience

Micro Trends

Infosthetics

In today’s Information Age, we can access and transfer data more freely than ever. This sounds ideal, but there is a problem. While computers and t...

Data : Cloud : Storage

Micro Trends

Power Play

In an era of Prohibition Culture, home energy monitors are the new gadgets of choice among green-leaning consumers keen to cut down on waste, reduc...

Energy : Carbon-Footprint : Gadgets

Micro Trends

Social Business

A new socially conscious business theory argues that the energy of profit-making organisations must now be harnessed to fulfill human needs without...

Corporate Responsibility : Social : Conscious

Micro Trends

Gastro-tech

New cooking techniques require a delicate and scientific touch. At Vijante restaurant in east London, part of the Town Hall Hotel development, chef...

Gastronomy : Dining : Theatre

Micro Trends

Wild Things

As iPhones, apps and augmented reality take over the world, a growing band of people are disconnecting from the comforts of consumerist society. We...

Downsizing : Digital Detox : Outdoor

Micro Trends

Smart Living

Mobile applications are about to get intelligent. A new wave of apps for mobile devices is learning our behaviour and assisting us through busy dai...

Smart Devices : Intuitive : Convenience

Micro Trends

Sweden's sourdough men

Tired of ready meals and prepackaged food, a group of Swedish men has turned to the art of baking sourdough bread. This ancient baking technique al...

Sourdough : Bread : Baking

Micro Trends

Cradle-to-cradle production

Being sustainable is not enough. Brands which are serious about the environment are embracing cradle-to-cradle (C2C) production – a concept which t...

Sustainability : Eco-concious : Carbon-Footprint

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