Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Wild Things

Micro Trends

Wild Things

As iPhones, apps and augmented reality take over the world, a growing band of people are disconnecting from the comforts of consumerist society. We...
Downsizing : Digital Detox : Outdoor
Smart Living

Micro Trends

Smart Living

Mobile applications are about to get intelligent. A new wave of apps for mobile devices is learning our behaviour and assisting us through busy dai...
Smart Devices : Intuitive : Convenience
Sweden's sourdough men

Micro Trends

Sweden's sourdough men

Tired of ready meals and prepackaged food, a group of Swedish men has turned to the art of baking sourdough bread. This ancient baking technique al...
Sourdough : Bread : Baking
Cradle-to-cradle production

Micro Trends

Cradle-to-cradle production

Being sustainable is not enough. Brands which are serious about the environment are embracing cradle-to-cradle (C2C) production – a concept which t...
Sustainability : Eco-concious : Carbon-Footprint
Value-mentoring

Micro Trends

Value-mentoring

As value has become more important for consumers hit hard by the recession, a few smart retailers are helping customers get the most for their money.
Value-nomics : Savvy : Price-Comparison
Blogtailing

Micro Trends

Blogtailing

Blogtailing
Blogs : Websites : Editorial
Magtailing

Micro Trends

Magtailing

Looking for new income streams, publishers are becoming e-tailers and e-tailers are launching magazines.
Magazines : Brandzines : Content
Private label rising

Micro Trends

Private label rising

Private label rising
Own-label : Own-brand : White-Label
The return of salon culture

Micro Trends

The return of salon culture

The art of conversation is experiencing a global renaissance. In response to an overly digital world, emerging communities, private clubs and innov...
Conversation : Salon : Debate
A new guise for beer connoisseurs

Micro Trends

A new guise for beer connoisseurs

Who said beer culture only meant big bellies, smelly pubs and drunken men? We’re seeing a new, sophisticated scene emerging around beer. This...
Craft Beer : Recipes : Connoisseurs
Kidult spaces

Micro Trends

Kidult spaces

Kidult spaces
Children : Education : Play
The new network television

Micro Trends

The new network television

The new network television
Tv : Entertainment : Online
Luxury Social Networking

Micro Trends

Luxury Social Networking

Luxury Social Networking
E-commerce : Online : Social-media
Brandzines

Micro Trends

Brandzines

Brandzines
Branded : Magazines : Content
Upmarket Vending

Micro Trends

Upmarket Vending

A host of high-end vending devices is opening up storefronts into luxurious yet automated experiences, allowing brands to sell at any time, without...
Vending Machines : Automated : Pop-up
Experiential spaces

Micro Trends

Experiential spaces

Experiential spaces
Stores : Workshops : Community
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