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Micro Trends
Specific shifts in consumer behaviour that are changing the business environment in the short term.
Micro Trends
The New Creatorverse
Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.
Micro Trends
Resilience Branding
As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.
Micro Trends
Fitness Fan Clubs
Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.
Micro Trends
Pre-teen Protein
The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance.
Micro Trends
Matrescence
The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.
Micro Trends
Real virtual music
With the advent of music downloads and streaming services, buying a cd in a record store could become a thing of the past. But musical artists are ...
Digital
:
Jed Davis
:
CD
Micro Trends
UPDATE: Magtailing
We first reported on the magtailing trend when we noticed a number of online stores produce editorial content on their websites. Now the trend has ...
Wallpaper
:
My-Wardrobe
:
Elle
Micro Trends
Role-play Retail
Retailers are using theatre, role-play and gaming to create ‘live’ moments offline.
Interactive
:
Louis Vuitton
:
Live
Micro Trends
Responsive Architecture
The digital medium is increasingly reaching into the real world, making the static mobile and bringing the inanimate to life. In galleries, on city...
Random International
:
Interactivity
:
Static
Micro Trends
Algaeology
Governments are researching which renewable energy to invest in. But the answer could lie somewhere you might not think of: at the bottom of a pond...
Renewable Energy
:
Stanford University
:
Burn
Micro Trends
Staging the City
As people increasingly look to revitalise their communities and re-engage with their surroundings, city inhabitants are turning the urban space int...
Urban
:
Castricum
:
DUEL
Micro Trends
Pop-up Cinemas
Pop-up Cinemas
Pop-up
:
Vintage Mobile Cinema
:
Abandoned Spaces
Micro Trends
UPDATE: Check-in Culture
First we wrote about Check-In Culture. We noticed that people started checking in at their favourite places on Foursquare and Gowalla. We then noti...
Tracking
:
Auto Check-in
:
Nike+
Micro Trends
Russia's Roofers
For a new group of Russian youths, getting high is about altitude rather than drugs. From telephone towers to abandoned Soviet buildings, a new sub...
Urban
:
Ru_Roofers
:
Alone
Micro Trends
Betatecture
A new architectural movement is concerned with placing impermanent (or apparently impermanent) structures in interior spaces, suggesting continual ...
Design
:
A Cabin In A Loft
:
Muzeum Lodz
Micro Trends
Coffee Unplugged
Never mind the espresso. Brewed coffee is making a comeback. A group of new coffee shops is rediscovering different brewed varieties.
Revivalist
:
Clever Coffee Dripper
:
AeroPress
Micro Trends
V-commerce
Move over stock images. Fashion websites now enable people to watch and interact with video catalogues.
Interactive
:
Tv
:
Burberry
Micro Trends
Check-in Culture
First, people started checking in at their favourite places on Foursquare and Gowalla. Now they are letting others know when they watch tv on Philo...
Twitter
:
Bars
:
Philo
Micro Trends
Aged Cocktails
When today’s sophisticated drinkers buy a drink, they no longer simply want to drink the drink. They want an experience, to know their drink’s stor...
Manhattan
:
Sardine
:
Dram
Micro Trends
The new dinner theatre
Dinner theatre used to mean theatregoers tucking into roast chicken as they watched a whodunit. Now, however, as good food becomes the norm and sop...
Marije Vogelzang
:
Bistroteque
:
Mart’ Guixé
Micro Trends
iPad Magazines
As magazines and newspapers scramble to translate their content for the more than 3m iPads that have been sold so far, a number of new titles are l...
Interactive
:
Graphic Designer
:
Maverick
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