Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance.

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.

Micro Trends

Live Gaming

Against a virtual backdrop of football fields, war scenes and fantasy worlds, millions of video game enthusiasts enter battle and play each other o...

Interactive : Living It Loving It : Call Of Duty

Micro Trends

Real virtual music

With the advent of music downloads and streaming services, buying a cd in a record store could become a thing of the past. But musical artists are ...

Digital : Jed Davis : CD

Micro Trends

UPDATE: Magtailing

We first reported on the magtailing trend when we noticed a number of online stores produce editorial content on their websites. Now the trend has ...

Wallpaper : My-Wardrobe : Elle

Micro Trends

Role-play Retail

Retailers are using theatre, role-play and gaming to create ‘live’ moments offline.

Interactive : Louis Vuitton : Live

Micro Trends

Responsive Architecture

The digital medium is increasingly reaching into the real world, making the static mobile and bringing the inanimate to life. In galleries, on city...

Random International : Interactivity : Static

Micro Trends

Algaeology

Governments are researching which renewable energy to invest in. But the answer could lie somewhere you might not think of: at the bottom of a pond...

Renewable Energy : Stanford University : Burn

Micro Trends

Staging the City

As people increasingly look to revitalise their communities and re-engage with their surroundings, city inhabitants are turning the urban space int...

Urban : Castricum : DUEL

Micro Trends

Pop-up Cinemas

Pop-up : Vintage Mobile Cinema : Abandoned Spaces

Micro Trends

UPDATE: Check-in Culture

First we wrote about Check-In Culture. We noticed that people started checking in at their favourite places on Foursquare and Gowalla. We then noti...

Tracking : Auto Check-in : Nike+

Micro Trends

Russia's Roofers

For a new group of Russian youths, getting high is about altitude rather than drugs. From telephone towers to abandoned Soviet buildings, a new sub...

Urban : Ru_Roofers : Alone

Micro Trends

Betatecture

A new architectural movement is concerned with placing impermanent (or apparently impermanent) structures in interior spaces, suggesting continual ...

Design : A Cabin In A Loft : Muzeum Lodz

Micro Trends

Coffee Unplugged

Never mind the espresso. Brewed coffee is making a comeback. A group of new coffee shops is rediscovering different brewed varieties.

Revivalist : Clever Coffee Dripper : AeroPress

Micro Trends

V-commerce

Move over stock images. Fashion websites now enable people to watch and interact with video catalogues.

Interactive : Tv : Burberry

Micro Trends

Check-in Culture

First, people started checking in at their favourite places on Foursquare and Gowalla. Now they are letting others know when they watch tv on Philo...

Twitter : Bars : Philo

Micro Trends

Aged Cocktails

When today’s sophisticated drinkers buy a drink, they no longer simply want to drink the drink. They want an experience, to know their drink’s stor...

Manhattan : Sardine : Dram

Micro Trends

The new dinner theatre

Dinner theatre used to mean theatregoers tucking into roast chicken as they watched a whodunit. Now, however, as good food becomes the norm and sop...

Marije Vogelzang : Bistroteque : Mart’ Guixé

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