Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relationship with nature.

Micro Trends

Sober Social Fix

As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportunities for hospitality and nightlife brands.

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.

Micro Trends

Positive Patriotism

The positive emotion of patriotism and pro-local can turn into the negative anger of protectionism, anti-globalism and nationalism. Brands who walk...

Patriotic : Turbulent Teens : Stone Island

Micro Trends

UPDATE: Infosthetics

We first reported on the Infosthetics trend when we noticed that designers, scientists and artists were creating visually innovative ways of presen...

Digital : Culturomics : Google Labs

Micro Trends

Revivalist Food Brands

Just as smaller, nimbler food retailers are responding to Revivalism, so, too, are major brands. Many are revisiting and resurrecting loved, but lo...

Coca-Cola : Cadbury's : Doritoz

Micro Trends

Game Systems

Recognising the coming era of Ubiquitous Gaming Culture, a few pioneers are not only adding a gaming layer to the everyday, they are completely re-...

School : Hyperglance : Software

Micro Trends

Sustainable Sushi

Sushi, the artful Japanese dish, is edging higher up the critical list every day. In response to the alarming consequences on the marine environmen...

Organic : Fishing : Eco-conscious

Micro Trends

F-Commerce

Online retailers are opening store fronts on Facebook, enabling visitors to buy, like and share items with friends. Brands are using the social fea...

Gaming : Exchange : Store Credits

Micro Trends

Mexican Micro-Breweries

A craft beer breakthrough is bubbling in Mexico as social media-savvy consumers and rebel brewers challenge the old guard.

Craft : El Deposito : Dos Equis

Micro Trends

Open Brands

In an open-source world, brands are now creating platforms for consumers to behave as producers. With these new platforms, people can invent their ...

Open-source : PŒl Rodenius : Quirky.com

Micro Trends

Patriot Purchasing

In this turbulent age, consumers around the world are becoming more interested in where things are from – and, especially, whether they are made in...

Heritage : I Love Soweto : Pro-Mao

Micro Trends

Simpler Experiences

As well as seeking simpler products, consumers, overwhelmed by information and choices, want simpler experiences.

Tesco : Click N Collect : Boarding Pass

Micro Trends

Gamified World

Businesses, organisations and institutions are increasingly using game mechanics to transform everyday tasks, leading to a gamified world.

Gaming : Points : Challenges

Micro Trends

Brandstanding

In the Anarconomy Decade, with revolution in the air, people increasingly want direction and leadership. Brands are responding with more engaging s...

Google : Wael Ghonim : Comment

Micro Trends

Hobbyism

Revivalists spend their leisure time learning old crafts and skills, and then using those skills to produce objects that combine beauty and utility.

Craftsmanship : Angling : Birdwatching

Micro Trends

Food-finding apps

A new wave of smartphones is helping consumers to find gourmet food trucks, word-of-mouth restaurants and lesser-known real-ale pubs with location-...

Gourmet : Apps : Geo-location

Micro Trends

Choice Architecture

People struggling with information overload need help in making decisions. Even a nudge in the right direction is appreciated. Brands, products and...

Information : Advise : Guidance

Micro Trends

3DIY Culture

With free access to information, and a new norm of open-sourcing, a new type of DIY culture is on the rise. This is 3DIY – Design/Download/Do-It-Yo...

Design : Puma Creative Factory : Thing-O-Matic

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