Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Lean Luxury Tech

Micro Trends

Lean Luxury Tech

The luxury technology market is toning down its ostentation. Today’s high-end gadgets are lean, smart and simple.
NTT Docomo : LaCie : Luxe
Local hotels

Micro Trends

Local hotels

Local hotels
Louis Vuitton : Tourism : Service
Live Gaming

Micro Trends

Live Gaming

Against a virtual backdrop of football fields, war scenes and fantasy worlds, millions of video game enthusiasts enter battle and play each other o...
Interactive : Living It Loving It : Call Of Duty
Real virtual music

Micro Trends

Real virtual music

With the advent of music downloads and streaming services, buying a cd in a record store could become a thing of the past. But musical artists are ...
Digital : Jed Davis : CD
UPDATE: Magtailing

Micro Trends

UPDATE: Magtailing

We first reported on the magtailing trend when we noticed a number of online stores produce editorial content on their websites. Now the trend has ...
Wallpaper : My-Wardrobe : Elle
Role-play Retail

Micro Trends

Role-play Retail

Retailers are using theatre, role-play and gaming to create ‘live’ moments offline.
Interactive : Louis Vuitton : Live
Responsive Architecture

Micro Trends

Responsive Architecture

The digital medium is increasingly reaching into the real world, making the static mobile and bringing the inanimate to life. In galleries, on city...
Random International : Interactivity : Static
Algaeology

Micro Trends

Algaeology

Governments are researching which renewable energy to invest in. But the answer could lie somewhere you might not think of: at the bottom of a pond...
Renewable Energy : Stanford University : Burn
Staging the City

Micro Trends

Staging the City

As people increasingly look to revitalise their communities and re-engage with their surroundings, city inhabitants are turning the urban space int...
Urban : Castricum : DUEL
Pop-up Cinemas

Micro Trends

Pop-up Cinemas

Pop-up Cinemas
Pop-up : Vintage Mobile Cinema : Abandoned Spaces
UPDATE: Check-in Culture

Micro Trends

UPDATE: Check-in Culture

First we wrote about Check-In Culture. We noticed that people started checking in at their favourite places on Foursquare and Gowalla. We then noti...
Tracking : Auto Check-in : Nike+
Russia's Roofers

Micro Trends

Russia's Roofers

For a new group of Russian youths, getting high is about altitude rather than drugs. From telephone towers to abandoned Soviet buildings, a new sub...
Urban : Ru_Roofers : Alone
Betatecture

Micro Trends

Betatecture

A new architectural movement is concerned with placing impermanent (or apparently impermanent) structures in interior spaces, suggesting continual ...
Design : A Cabin In A Loft : Muzeum Lodz
Coffee Unplugged

Micro Trends

Coffee Unplugged

Never mind the espresso. Brewed coffee is making a comeback. A group of new coffee shops is rediscovering different brewed varieties.
Revivalist : Clever Coffee Dripper : AeroPress
V-commerce

Micro Trends

V-commerce

Move over stock images. Fashion websites now enable people to watch and interact with video catalogues.
Interactive : Tv : Burberry
Check-in Culture

Micro Trends

Check-in Culture

First, people started checking in at their favourite places on Foursquare and Gowalla. Now they are letting others know when they watch tv on Philo...
Twitter : Bars : Philo
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