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Micro Trends
Specific shifts in consumer behaviour that are changing the business environment in the short term.
Webinars
What’s New on LS:N Global?
From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.
Micro Trends
Resilience Branding
As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.
Micro Trends
Symbiotic Signals
Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relationship with nature.
Micro Trends
Heritage Brand-umentaries
Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.
Micro Trends
Pre-teen Protein
The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance.
Micro Trends
Personal Data Curation
Consumers are using new tools to marshal their personal data, present it in new ways, and discover how much of their information is publicly availa...
PIE
:
Data
:
Privacy
Micro Trends
The Filter Bubble
Brands are streamlining their services based on users’ personal information. Recommendation engine Hunch.com, for example, links to users’ social m...
PIE
:
Data
:
Privacy
Micro Trends
You, the Product
‘People have a growing awareness that their personal information has value, and that others are capturing it,’ Shane Green, CEO of personal data cu...
PIE
:
Data
:
Social Profiling
Micro Trends
New Mobile Commerce
Keen to connect with today’s consumers, brands are trying out a new form of mobile commerce, where they take their brand experiences, often in cont...
Pop-up
:
Containers
:
Tour
Micro Trends
Augmented retail
As reported in Always-on Living in the Trend Drivers section of the Tomorrow Store consumers now shop on, with and through their devices – even in ...
Always-on
:
Ar
:
Augmented Reality
Micro Trends
We-Commerce
As environmental concerns have become more important to consumers, LS:N Global has tracked the shifts, through trends such as the Cradle-to-Cradle ...
Cradle To Cradle
:
C2C
:
Brandstanding
Micro Trends
Food and Beverage Pairings
Move over wine: today’s chefs are pairing food with beer, coffee and even soda.
Menu
:
Restaurant
:
Beer
Micro Trends
Revivalist Recipes
In turbulent times consumers who long nostalgically for the certainties of the past are turning to brands and innovators who rediscover and revive ...
Turbulent Teens
:
Nostalgia
:
Revival
Micro Trends
Foraging Futures
Once seen as a means of survival for the thrifty and impoverished, food-foraging is driving sophisticated diners wild.
Forage
:
Wild
:
Seasonal
Micro Trends
Form Follows Ritual
Designers are using new food rituals as their starting point for cutlery and crockery concepts. They are using design to create an emotional connec...
Ritual
:
Cutlery
:
Crockery
Micro Trends
Gourmet Junk: Drinks
Driven by nostalgia, today’s urban consumers demand upscale versions of junk food and drink.
Junk Food
:
Nostalgia
:
Milkshakes
Micro Trends
Food Raves and Rodeos
Forget rock and roll music and psychedelic drugs, the latest rebellion of choice comes in the form of stir-fried pork belly and home-made flax crac...
DIY Culture
:
Entertainment
:
Festivals
Micro Trends
Co-opetition
Forward-thinking drinks brands are starting to cooperate as well as compete, helping to grow their respective categories and their own businesses. ...
Cooperation
:
Competition
:
Common
Micro Trends
Gourmet Junk
A new wave of independent and small-scale restaurants and retailers are creating premium upscale versions of fast food classics for reformed junk f...
Fast Food
:
Burgers
:
Nostalgia
Micro Trends
Hometelligence
Staying at home is the new going out in the wake of the global recession. Consumers’ perceptions and expectations of domestic spaces have changed a...
Staying In
:
Recession
:
Domesticity
Micro Trends
London Safari
Innovations and experiments abound in Europe’s global capital.
London
:
New North Press
:
Topman General Store
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