Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relationship with nature.

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance.

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.

Micro Trends

Future of Spas

Landscape and local experts, ingredients and healing traditions will be a key part of the future spa experience, as practitioners move away from th...

Treatments : Spa : Wellness

Micro Trends

Footprint Futures

In the 00s, people learned the importance of reducing their carbon footprints. We are now seeing a fuller picture of the environmental and social i...

Carbon Footprint : Environment : Sustainability

Micro Trends

Curated Travel & Hospitality

Luxury travellers value their independence and like to assemble bespoke packages that deliver memories of a lifetime. But to do so they need hyper-...

Bespoke : Hyper Local : Localism

Micro Trends

Coffee Futures

A dedicated band of global innovators are experimenting with concepts of community and convenience to create fascinating new ways and places to dri...

Café : Convivial : Community

Micro Trends

Synaesthetic Selling

Smart brands have long used sensory stimulation to steer consumer behaviour. Now, a few are going further. Based on the principle of synaesthesia, ...

Synaesthesia : Senses : Sensory

Micro Trends

Cape Town Safari

Cape Town’s creatives are giving the world even more reason to visit the city.

Furniture : The Test Kitchen : Union Made Showrooms

Micro Trends

Conscience Commerce

In these austere times, as some brands take an ethical stand through Brandstanding, so many are helping consumers with a conscience express their c...

BOGOA : Buy One Give One Away : Donation

Micro Trends

Collaborative Selling

Today’s participatory consumers will become tomorrow’s collaborative consumers, producers and co-sellers. Social media and online forums provide pl...

Collaboration : We Commerce : Participatory

Micro Trends

Village Brands

‘The inroads made by own labels as a direct result of the Just Not brand choices will fundamentally alter many market sectors,’ says trends analyst...

Austerity : We Commerce : Community

Micro Trends

Worker Theatre

By treating the process behind the product as the stage and the workers as actors, smart brands are creating Worker Theatre.

Show Your Working : Workers : Artisan

Micro Trends

Second-hand shoppers

Thanks to the recession, Just Nots are seeking value through buying second-hand. The rise of auction sites such as penny auction site MadBid, CowBo...

Recession : Vintage : Thrift

Micro Trends

Stockholm Safari

Stockholm may have fewer than a million inhabitants, but it makes up for its size with a wealth of ideas.

Stockholm : Djuret : Restaurant AG

Micro Trends

Co-Commerce

As squeezed consumers try to get more from every dollar, euro and pound they spend, so a few retailers are trying to help them. One of the key deve...

Collaborative Consumption : Community : Customer Power

Micro Trends

Polarised brands

The new hourglass shape of the labour market has made for a polarised society, with a squeezed middle and growing numbers at the top and bottom. Th...

Polarisation : Squeezed Middle : FMCG

Micro Trends

The return of conspicuous consumption

Frustrated and isolated, the Just Nots are making themselves feel better through something that the rest of us thought had had its day: conspicuous...

Spending : Austerity : Recession

Micro Trends

Brandstalking

As share-it-all consumers make increasing amounts of personal information publicly available online, brands are responding by targeting individuals...

PIE : Share It All : Data

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