Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle

Micro Trends

Fan Power

More bands and musicians are partially handing over creative control to fans, giving them a greater sense of ownership over the material, and makin...

Music : Ambassador : Sound

Micro Trends

Video-sharing

A growing number of digital start-ups are creating new apps that provide consumers with easy ways to film, edit and share videos using their smartp...

Apps : Video Content : Smartphones

Micro Trends

New Football

Changing attitudes in British football are being reflected in the language, tone and content that brands are using to target sport fans. Companies ...

Sport : Premier League : Journals

Micro Trends

Supersize shopping

The average retail space is increasing in size as brands shift from a model of fewer, but more impressive, flagship stores.

Flagships : Shopping : Malls

Micro Trends

User Curated Retail

Scrapbooking social media networks have created a new wave of curator consumers who are becoming a powerful commercial force thanks to their daily ...

Scrapbooking : Social Media : Curation

Micro Trends

Packaged Interiors

Retailers are giving packaging a new creative role in the selling experience. As well as providing the take-away brand experience, packaging is bec...

Packaging : Interiors : Visual Merchandising

Micro Trends

Personality Brands

Brands, retailers and marketers are embracing fictional characters and personae to sell brands and help them better connect with consumers.

Faction Marketing : Interiors : Storytelling

Micro Trends

Melbourne Safari

A vibrant hub of arts and culture, Melbourne is one of the world’s most creative cities.

Melbourne : Lost & Found Hotel Room : Roberts & Hassett

Micro Trends

Different Design every time

In a continually evolving digital world, the traditional rules of branding and design no longer apply. Companies are creating website designs and b...

Web Design : Brand Identity : MIT

Micro Trends

Synaesthetic Selling Update

Smart brands have long used sensory stimulation to steer consumer behaviour. Now, a few are going further. Based on the principle of synaesthesia, ...

Synaesthesia : Senses : Experience

Micro Trends

Fest-vertorials

Magazines and newspapers are launching festivals in a bid to engage their readers, add depth to their brand and reinforce their credentials as thou...

Festivals : Editorial : Magazines

Micro Trends

Millennial Hotels

Young, affluent Millennials are becoming an increasingly dominant group in the travel market: travel spending by Millennials rose by 20% in 2010, a...

Boutique : Social : Entertainment

Micro Trends

App Travel

The way consumers plan and book their holidays has transformed over the past few years. Over half of all travellers now carry a smartphone on their...

Travel Arrangements : Reservations : Flying

Micro Trends

New Sublimity Tourism

Since one in three people feel overwhelmed by communications technology, more consumers are looking for ways to disconnect from their digital lives...

Switch Off : Contemplation : Quiet

Micro Trends

At The Source

The supply chain is increasingly coming into focus as consumers seek greater transparency and demand ethical behaviour from brands at every stage o...

Supply Chain : Transparency : Ethical

Micro Trends

On/Off Retail

US online retailer Gilt Groupe recently teamed up with GQ magazine to open a pop-up version of its men’s store Park & Bond in New York. For its Chr...

Website : Physical Stores : Online Retail

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