Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

Micro Trends

Heritage Brand-umentaries

Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance.

Micro Trends

Intoxivation

As demand slows in Western Europe and North America, the world’s leading beverage companies are increasingly looking to Africa’s New Emerging Afflu...

African : Innovation : Alcohol

Micro Trends

Art-dustrial Revolution

In step with the symbiosis movement, unexpected partnerships are emerging as artisans and designers collaborate with professionals from heavy indus...

Production : Industrial : Symbiosis

Micro Trends

Brand-jacking

Small brands are hijacking the logos and names of more established brands to increase their influence. Often using the same visual cues and names, ...

Branding : Highjacking : Fairy

Micro Trends

Brandalism

Smart brands are using the expectations of one brand to convey the values of another in acts of Brandalism. These Brandalists are crashing competit...

Branding : Vandalism : Competition

Micro Trends

Symbiotic Architecture

A group of architects and designers are adopting the principles of Symbiotic Branding and translating them to the built environment.

Symbiosis : Building : Environment

Micro Trends

Bruise Control

The Bruise make-up trend seems unusual on first encounters, yet in fact it reflects a mood that is permeating the current fashion collections. It h...

Bruising : Catwalk : Utilitarian

Micro Trends

Micro-retail

Multinational brands that are used to shipping their goods in bulk to established and often big-box retailers are in for a shock. Formal retail is ...

New Emerging Affluents : Martin Sorrell : Jaideep Prabhu

Micro Trends

São Paulo Safari

The most important city in the largest country in Latin America is buzzing with energy.

São Paulo : Butcher's Market : Lions Nightclub

Micro Trends

My Story Apps

Consumers are increasingly using social media platforms to project an enhanced, edited and celebrity version of themselves. Now, a new host of bran...

Storytelling : Apps : Social Media

Micro Trends

Shoppable Videos

International – Fashion brands and retailers are buying into the shoppable video format as v-commerce becomes more popular, and looks set to become...

V-Commerce : Video Sharing : Future Media

Micro Trends

Sydney Safari

Sydney is Australia’s most international and populous city, with more than 4m inhabitants.

Show Your Working : The Balmain Boat Company : Sydney Sustainable Markets

Micro Trends

Mavant-Garde

Inviting a big-name avant-garde designer or architect to design your store is a well-trodden path for luxury brands keen to impress their cultured ...

Avant-garde : Masstige : Design

Micro Trends

Stakeholder Brands

Lifestyle brands, restaurants and fashion retailers are inviting their biggest fans and consumers to become stakeholders, through bonds and click-t...

Bonds : Shares : Investment

Micro Trends

Yard Shares

A small but growing number of US families are sharing larger back yards, gardens and gardening responsibilities with neighbouring families, and enj...

Gardening : Sharing : Community

Micro Trends

Small-box retail

What’s in the box this month? Subscription-based e-tail – where consumers pay a fee to have a selection of products regularly delivered to them – h...

E-tail : E-commerce : Subscription

Micro Trends

Tokyo Safari

In Japan's ever-changing capital, young creators experiment with the old and the new.

Aoyama : Revivalism : The Tomorrow Store

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