Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle

Micro Trends

Sydney Safari

Sydney is Australia’s most international and populous city, with more than 4m inhabitants.

Micro Trends

Mavant-Garde

Inviting a big-name avant-garde designer or architect to design your store is a well-trodden path for luxury brands keen to impress their cultured ...

Avant-garde : Masstige : Design

Micro Trends

Stakeholder Brands

Lifestyle brands, restaurants and fashion retailers are inviting their biggest fans and consumers to become stakeholders, through bonds and click-t...

Bonds : Shares : Investment

Micro Trends

Yard Shares

A small but growing number of US families are sharing larger back yards, gardens and gardening responsibilities with neighbouring families, and enj...

Gardening : Sharing : Community

Micro Trends

Small-box retail

What’s in the box this month? Subscription-based e-tail – where consumers pay a fee to have a selection of products regularly delivered to them – h...

E-tail : E-commerce : Subscription

Micro Trends

Tokyo Safari

In Japan's ever-changing capital, young creators experiment with the old and the new.

Aoyama : Revivalism : The Tomorrow Store

Micro Trends

Electro Luxe Motors

In a bid to appeal to upmarket commuters seeking quicker, cleaner and more efficient congestion-beating transport, a few carmakers are diversifying...

Efficiency : Green : Sustainable

Micro Trends

Point to Purchase

Interruption advertising and brash product placement are being supplanted by content-rich buying platforms that do not jar with viewer or customer ...

Video : V-Commerce : Content

Micro Trends

Car Homes

As the car industry edges towards engine electrification, forward-thinking manufacturers such as Volvo and Toyota are seeking better integration of...

Symbiotic Branding : Symbiotic Architecture : Electric Vehicles

Micro Trends

Crowdsource Luxe

Luxury brands and retailers are opening their product inspiration, design and collection-buying to the masses via crowdsourcing – and in increasing...

Luxury : Crowdsourcing : Scrapbooking

Micro Trends

Paris Safari

Paris is home to a new generation re-inventing the French way of life.

Paris : Le Carmen : Brunch Bazar

Micro Trends

Faction films

As transmedia storytelling becomes the norm, content creators are heightening the sense of reality behind narratives by blurring the lines between ...

Transmedia : Storytelling : Social Networking

Micro Trends

Sounds of the City

Near-silent motion was initially seen as a wholly positive attribute of the new wave of electric vehicles (EVs) in lessening the aural impact of tr...

Electric Vehicles : Cars : Transport

Micro Trends

You, the editor

Media is no longer about bottom-down communication, but about bottom-up collaborations. Smart brands are handing over creative control to their aud...

Social Media : Publications : Media

Micro Trends

Tandem Transport

In a bid to find more efficient ways to transport people while using less road space, car manufacturers are radically rethinking the shape of their...

Vehicles : Travel : Cars

Micro Trends

Digi-tactile

As music becomes increasingly digitised, consumers are beginning to miss the tactile experiences associated with buying it in its physical form.

Music : Experience : Albums

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