Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Small-box retail

Micro Trends

Small-box retail

What’s in the box this month? Subscription-based e-tail – where consumers pay a fee to have a selection of products regularly delivered to them – h...

E-tail : E-commerce : Subscription

Micro Trends

Tokyo Safari

In Japan's ever-changing capital, young creators experiment with the old and the new.

Aoyama : Revivalism : The Tomorrow Store

Electro Luxe Motors

Micro Trends

Electro Luxe Motors

In a bid to appeal to upmarket commuters seeking quicker, cleaner and more efficient congestion-beating transport, a few carmakers are diversifying...

Efficiency : Green : Sustainable

Point to Purchase

Micro Trends

Point to Purchase

Interruption advertising and brash product placement are being supplanted by content-rich buying platforms that do not jar with viewer or customer ...

Video : V-Commerce : Content

Micro Trends

Car Homes

As the car industry edges towards engine electrification, forward-thinking manufacturers such as Volvo and Toyota are seeking better integration of...

Symbiotic Branding : Symbiotic Architecture : Electric Vehicles

Crowdsource Luxe

Micro Trends

Crowdsource Luxe

Luxury brands and retailers are opening their product inspiration, design and collection-buying to the masses via crowdsourcing – and in increasing...

Luxury : Crowdsourcing : Scrapbooking

Micro Trends

Paris Safari

Paris is home to a new generation re-inventing the French way of life.

Paris : Le Carmen : Brunch Bazar

Micro Trends

Faction films

As transmedia storytelling becomes the norm, content creators are heightening the sense of reality behind narratives by blurring the lines between ...

Transmedia : Storytelling : Social Networking

Sounds of the City

Micro Trends

Sounds of the City

Near-silent motion was initially seen as a wholly positive attribute of the new wave of electric vehicles (EVs) in lessening the aural impact of tr...

Electric Vehicles : Cars : Transport

You, the editor

Micro Trends

You, the editor

Media is no longer about bottom-down communication, but about bottom-up collaborations. Smart brands are handing over creative control to their aud...

Social Media : Publications : Media

Tandem Transport

Micro Trends

Tandem Transport

In a bid to find more efficient ways to transport people while using less road space, car manufacturers are radically rethinking the shape of their...

Vehicles : Travel : Cars

Micro Trends

Digi-tactile

As music becomes increasingly digitised, consumers are beginning to miss the tactile experiences associated with buying it in its physical form.

Music : Experience : Albums

Micro Trends

Fan Power

More bands and musicians are partially handing over creative control to fans, giving them a greater sense of ownership over the material, and makin...

Music : Ambassador : Sound

Micro Trends

Video-sharing

A growing number of digital start-ups are creating new apps that provide consumers with easy ways to film, edit and share videos using their smartp...

Apps : Video Content : Smartphones

Micro Trends

New Football

Changing attitudes in British football are being reflected in the language, tone and content that brands are using to target sport fans. Companies ...

Sport : Premier League : Journals

Supersize shopping

Micro Trends

Supersize shopping

The average retail space is increasing in size as brands shift from a model of fewer, but more impressive, flagship stores.

Flagships : Shopping : Malls

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