Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Micro Trends

Expansionist Brands

At present, a key focus for many multinational brands is working out how they can enter and succeed in emerging markets. Most have yet to consider ...

Micro Trends

Lo-hi Retail: update

Mass-market fast fashion retailers are moving into premium high street territory as they attempt to plug into the value-driven, but aspirational de...

Value : Masstige : Collaboration

Micro Trends

Intoxivation

As demand slows in Western Europe and North America, the world’s leading beverage companies are increasingly looking to Africa’s New Emerging Afflu...

African : Innovation : Alcohol

Micro Trends

Art-dustrial Revolution

In step with the symbiosis movement, unexpected partnerships are emerging as artisans and designers collaborate with professionals from heavy indus...

Production : Industrial : Symbiosis

Micro Trends

Brand-jacking

Small brands are hijacking the logos and names of more established brands to increase their influence. Often using the same visual cues and names, ...

Branding : Highjacking : Fairy

Micro Trends

Brandalism

Smart brands are using the expectations of one brand to convey the values of another in acts of Brandalism. These Brandalists are crashing competit...

Branding : Vandalism : Competition

Micro Trends

Symbiotic Architecture

A group of architects and designers are adopting the principles of Symbiotic Branding and translating them to the built environment.

Symbiosis : Building : Environment

Micro Trends

Bruise Control

The Bruise make-up trend seems unusual on first encounters, yet in fact it reflects a mood that is permeating the current fashion collections. It h...

Bruising : Catwalk : Utilitarian

Micro Trends

Micro-retail

Multinational brands that are used to shipping their goods in bulk to established and often big-box retailers are in for a shock. Formal retail is ...

New Emerging Affluents : Martin Sorrell : Jaideep Prabhu

Micro Trends

São Paulo Safari

The most important city in the largest country in Latin America is buzzing with energy.

São Paulo : Butcher's Market : Lions Nightclub

Micro Trends

My Story Apps

Consumers are increasingly using social media platforms to project an enhanced, edited and celebrity version of themselves. Now, a new host of bran...

Storytelling : Apps : Social Media

Micro Trends

Shoppable Videos

International – Fashion brands and retailers are buying into the shoppable video format as v-commerce becomes more popular, and looks set to become...

V-Commerce : Video Sharing : Future Media

Micro Trends

Sydney Safari

Sydney is Australia’s most international and populous city, with more than 4m inhabitants.

Show Your Working : The Balmain Boat Company : Sydney Sustainable Markets

Micro Trends

Mavant-Garde

Inviting a big-name avant-garde designer or architect to design your store is a well-trodden path for luxury brands keen to impress their cultured ...

Avant-garde : Masstige : Design

Micro Trends

Stakeholder Brands

Lifestyle brands, restaurants and fashion retailers are inviting their biggest fans and consumers to become stakeholders, through bonds and click-t...

Bonds : Shares : Investment

Micro Trends

Yard Shares

A small but growing number of US families are sharing larger back yards, gardens and gardening responsibilities with neighbouring families, and enj...

Gardening : Sharing : Community

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