Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Micro Trends

Thinking Positive

The language that beauty brands use to describe their products is changing – brands are dispensing with negative fear-based sales pitches and subst...

Language : Cosmetics : Advertising

Micro Trends

Medicars

Do you struggle to squeeze a doctor’s appointment into your day? If so, your car might soon be able to help. A growing number of automotive brands ...

Medical : Cars : Automotive

Micro Trends

The internet of (living) things

As more of our tools and possessions become nodes in the connected world, LS:N Global has observed a new direction in this shift, where animals and...

Internet Of Things : Nature : Devices

Micro Trends

Autotels

Switched-on luxury car-makers are seeking more meaningful alliances with the hotel and leisure industries in a bid to connect with their customers ...

Cars : Hotels : Collaboration

Micro Trends

Expansionist Brands

At present, a key focus for many multinational brands is working out how they can enter and succeed in emerging markets. Most have yet to consider ...

Emerging Markets : Local Brands : Localism

Micro Trends

Lo-hi Retail: update

Mass-market fast fashion retailers are moving into premium high street territory as they attempt to plug into the value-driven, but aspirational de...

Value : Masstige : Collaboration

Micro Trends

Intoxivation

As demand slows in Western Europe and North America, the world’s leading beverage companies are increasingly looking to Africa’s New Emerging Afflu...

African : Innovation : Alcohol

Micro Trends

Art-dustrial Revolution

In step with the symbiosis movement, unexpected partnerships are emerging as artisans and designers collaborate with professionals from heavy indus...

Production : Industrial : Symbiosis

Micro Trends

Brand-jacking

Small brands are hijacking the logos and names of more established brands to increase their influence. Often using the same visual cues and names, ...

Branding : Highjacking : Fairy

Micro Trends

Brandalism

Smart brands are using the expectations of one brand to convey the values of another in acts of Brandalism. These Brandalists are crashing competit...

Branding : Vandalism : Competition

Micro Trends

Symbiotic Architecture

A group of architects and designers are adopting the principles of Symbiotic Branding and translating them to the built environment.

Symbiosis : Building : Environment

Micro Trends

Bruise Control

The Bruise make-up trend seems unusual on first encounters, yet in fact it reflects a mood that is permeating the current fashion collections. It h...

Bruising : Catwalk : Utilitarian

Micro Trends

Micro-retail

Multinational brands that are used to shipping their goods in bulk to established and often big-box retailers are in for a shock. Formal retail is ...

New Emerging Affluents : Martin Sorrell : Jaideep Prabhu

Micro Trends

São Paulo Safari

The most important city in the largest country in Latin America is buzzing with energy.

São Paulo : Butcher's Market : Lions Nightclub

Micro Trends

My Story Apps

Consumers are increasingly using social media platforms to project an enhanced, edited and celebrity version of themselves. Now, a new host of bran...

Storytelling : Apps : Social Media

Micro Trends

Shoppable Videos

International – Fashion brands and retailers are buying into the shoppable video format as v-commerce becomes more popular, and looks set to become...

V-Commerce : Video Sharing : Future Media

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