Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Check-in commerce

Micro Trends

Check-in commerce

Consumers can now shop simply by being in a store with their smartphone in their hand. Predicted in the 2002 film Minority Report, the use of check...

Check-in : App : Loyalty

Micro Trends

Designer bunks

Hostel : Budget : Boutique

Istanbul Safari

Micro Trends

Istanbul Safari

Istanbul’s Betapreneurs are mining the city’s past to create a Revivalist future.

Building : Armaggan : 333 Km

Micro Trends

Smart Vending

Vending machines used to be dumb, transactional units. You put money in and products came out. Now brands are taking the concept and enriching it w...

Vending Machines : Transactions : Coca-Cola

Unaged White Whiskies

Micro Trends

Unaged White Whiskies

White Dog, light whiskey and moonshine – a growing number of producers are launching these unaged white whiskies to cater for cocktail-loving consu...

Whisky : Aged : Cocktail

New York Safari

Micro Trends

New York Safari

This most global of US cities thrives on cultural and commercial energy.

Men Science : The Well And The Wick : Reynard

Micro Trends

Viva Mexico

Mexican restaurants once conjured up an image of sombreros, cacti, maracas and moustachioed waiters singing mariachi songs. But now a new wave of r...

Mexican : Mezcal : Artisanal

Exquisite Corpse

Micro Trends

Exquisite Corpse

The surrealist game of Exquisite Corpse is back in vogue as designers increasingly use crowdsourcing to make disjointed objects that represent the ...

Crowdsourcing : Collaboration : Serendipity

Chameleon brands

Micro Trends

Chameleon brands

Smart brands are feeding on the aesthetics of their local areas, and opportunistically adopting the themes and design cues of their surroundings to...

Chameleonic : Independent : Boutique

Taste-graph commerce

Micro Trends

Taste-graph commerce

Consumers are inserting online shopping links into their social media feeds as a way to share tastes and get paid by retailers. Since LS:N Global r...

Social Selling : User Curated Retail : S-Commerce

Micro Trends

Lab Talk

Call it the technological revolution. Silicon Valley and London’s Silicon roundabout have made guerrilla businesses, collaborative research and dev...

Laboratory : Innovation : Research

Micro Trends

Thriftstalgia

In the wake of the global financial crisis, a selection of new advertising campaigns and services are being launched that revive traditional saving...

Saving : Layaway : Pre-pay

Thinking Positive

Micro Trends

Thinking Positive

The language that beauty brands use to describe their products is changing – brands are dispensing with negative fear-based sales pitches and subst...

Language : Cosmetics : Advertising

Micro Trends

Medicars

Do you struggle to squeeze a doctor’s appointment into your day? If so, your car might soon be able to help. A growing number of automotive brands ...

Medical : Cars : Automotive

The internet of (living) things

Micro Trends

The internet of (living) things

As more of our tools and possessions become nodes in the connected world, LS:N Global has observed a new direction in this shift, where animals and...

Internet Of Things : Nature : Devices

Micro Trends

Autotels

Switched-on luxury car-makers are seeking more meaningful alliances with the hotel and leisure industries in a bid to connect with their customers ...

Cars : Hotels : Collaboration

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