Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle

Micro Trends

Feminist luxury

Luxury brands are tailoring their products and services, not only to meet the needs of today’s affluent female consumers, but also to promote femal...

Female : Women : Empowerment

Micro Trends

Online Scent Concierge Services

In the Personal Information Economy, brands are able to provide consumers with bespoke products and services by analysing their online data. Beauty...

Fragrance : Perfume : Cologne

Micro Trends

Emotional Technology

As technology infiltrates every aspect of our personal lives people are looking for interfaces that feel less robotic and more human. Software and ...

Technology : Emotion : Human

Micro Trends

Screen-agers

Screens used to be things we watched. Then they became the interface between man and machine. Now, screen interfaces are going beyond pictures unde...

Screens : Swipe : Touchscreen

Micro Trends

I-tail

For Generation I kids, who were born after 2002, retail – if not in their hands or their pockets at all times – will be experiential, immersive and...

Tomorrow Store : Immersive : Experiential

Micro Trends

Coder Culture

A global movement is giving Generation I kids the knowledge they need to refashion the digital world as they want it.

Coding : IT : Digital Natives

Micro Trends

Climb on the Vine

Since its launch in January, Twitter’s free iPhone app Vine has been inspiring brands, artists, retailers and marketers to create short, fun and en...

Vine : Video App : Twitter

Micro Trends

Mega-system Style

As the branding, aesthetics and user experience of each online mega-system become hyper-familiar, designers are growing more experimental in how th...

Digital : Design : Data

Micro Trends

Big Friendly Data

In response to public demand for intuitive graphics and inspiring visuals, brands and organisations are becoming increasingly creative with data re...

Data : Digital : Design

Micro Trends

Sub-system Apps

Apple, Amazon, Google and Facebook are the online mega-systems through which we will live, shop, interact and access information. Not all brands ar...

App : HTML : Functionality

Micro Trends

Space-vertising

Brands and marketers are embracing the current surge of interest in space travel to sell their products and services, and better connect with consu...

Space : Advertising : Marketing

Micro Trends

Rock Star Scientists

As science exerts a stronger influence on popular culture, scientists are stepping out of the lab and into the spotlight. Our Re-Enlightenment Risi...

Science : Lab : Nerd

Micro Trends

Seoul Safari

Seoul boasts a world-leading tech community while celebrating traditional values and national identity.

Tesco : Shin Yeon : Bean Table

Micro Trends

Digital beauty

Beauty brands are introducing a new wave of technology-enabled services that are making products more personal. With facial recognition technologie...

Tech : Facial Recognition : Cosmetics

Micro Trends

Berlin Safari

The German capital is a captivating mix of nostalgia and futuristic innovation.

Berlin : Auguststrasse : Gestalten Space

Micro Trends

The New Science Teachers

Forget the white lab coats and milk bottle specs. A troop of new interdisciplinary educators are giving science a makeover and using creative metho...

Educators : Scientists : Physics

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