Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

I-tail

Micro Trends

I-tail

For Generation I kids, who were born after 2002, retail – if not in their hands or their pockets at all times – will be experiential, immersive and...
Tomorrow Store : Immersive : Experiential
Coder Culture

Micro Trends

Coder Culture

A global movement is giving Generation I kids the knowledge they need to refashion the digital world as they want it.
Coding : IT : Digital Natives
Climb on the Vine

Micro Trends

Climb on the Vine

Since its launch in January, Twitter’s free iPhone app Vine has been inspiring brands, artists, retailers and marketers to create short, fun and en...
Vine : Video App : Twitter
Mega-system Style

Micro Trends

Mega-system Style

As the branding, aesthetics and user experience of each online mega-system become hyper-familiar, designers are growing more experimental in how th...
Digital : Design : Data
Big Friendly Data

Micro Trends

Big Friendly Data

In response to public demand for intuitive graphics and inspiring visuals, brands and organisations are becoming increasingly creative with data re...
Data : Digital : Design
Sub-system Apps

Micro Trends

Sub-system Apps

Apple, Amazon, Google and Facebook are the online mega-systems through which we will live, shop, interact and access information. Not all brands ar...
App : HTML : Functionality
Space-vertising

Micro Trends

Space-vertising

Brands and marketers are embracing the current surge of interest in space travel to sell their products and services, and better connect with consu...
Space : Advertising : Marketing
Rock Star Scientists

Micro Trends

Rock Star Scientists

As science exerts a stronger influence on popular culture, scientists are stepping out of the lab and into the spotlight. Our Re-Enlightenment Risi...
Science : Lab : Nerd
Seoul Safari

Micro Trends

Seoul Safari

Seoul boasts a world-leading tech community while celebrating traditional values and national identity.
Tesco : Shin Yeon : Bean Table
Digital beauty

Micro Trends

Digital beauty

Beauty brands are introducing a new wave of technology-enabled services that are making products more personal. With facial recognition technologie...
Tech : Facial Recognition : Cosmetics
Berlin Safari

Micro Trends

Berlin Safari

The German capital is a captivating mix of nostalgia and futuristic innovation.
Berlin : Auguststrasse : Gestalten Space
The New Science Teachers

Micro Trends

The New Science Teachers

Forget the white lab coats and milk bottle specs. A troop of new interdisciplinary educators are giving science a makeover and using creative metho...
Educators : Scientists : Physics
Hot-desk Hotels

Micro Trends

Hot-desk Hotels

Hotels are opening up their lobbies and unoccupied rooms, inviting people to work in communal areas to encourage more flexible working practices in...
Hotels : Flexible Spaces : Bleisure
Town Rebranding

Micro Trends

Town Rebranding

Cities and towns are working with branding agencies and graphic designers to re-invent themselves with strong identities that emphasise ‘style’ mor...
City : Town : Identity
Twitter Currency

Micro Trends

Twitter Currency

Brands are offering consumers a new way to pay for goods that is virtually free. Tweeting about products to create topical content, then claiming t...
Virtual Payment : Gamification : Tweet
Moscow Safari

Micro Trends

Moscow Safari

In Moscow, consumer demand for glitz is giving way to a desire for more meaningful experiences.
Bar : Moscow : Chop-Chop
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