Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

The New Creatorverse

Content creators are evolving into multimedia powerhouses, building immersive IP eco-systems, retail ventures and employee-driven content to secure longevity and bypass tech gatekeepers in a saturated market.

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance.

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.

Micro Trends

Life-Tickers

The latest range of watches and clocks challenge our perception of time by turning the conventional forward motion of minutes and seconds into an...

Micro Trends

Bauhaus Boom

Bauhaus is hard to characterise – put simply, it was an art school. But more than an art school it was a philosophy for artists who were searching ...

Bauhaus : Catherine Ince : Bauhaus: Art As Life

Micro Trends

Bush Babes

This has been declared the Year of the Bush, but has the zeitgeist really swung from bare to fully there?

Cameron Diaz : Body Hair : Sex And The City

Micro Trends

Growable Futures

Bacteria cultures, lactose proteins and biopolymers may read like science textbook terminology, but they are rapidly becoming essential design tool...

Bacteria Cultures : Lactose Proteins : Biopolymers

Micro Trends

Paris Safari

Paris has a rich past, but it continually strives to be a city of the future.

The Lab Store : Nano By Ora-ïto : Huygens

Micro Trends

Raw Beauty

The beauty sector has long followed trends in the food and drink industry. First it was natural, then organic and now raw.

Raw Beauty : Natural : Detox

Micro Trends

Gym Talk

Faced with a proliferation of pop-up movements and mass participation classes, gyms are changing how they speak about fitness, becoming more pers...

Gym : Fittness : IBISWorld

Micro Trends

Beacon Retail

Retailers are using new technology to track their customers step by step. Can location-based Beacons bridge the gap between digital and physical sh...

Location Based : Smartphone : GPS

Micro Trends

Hyper-Provenance

County of origin labels are no longer enough for those who want to get up close and personal with the food that they eat. Members of this new bre...

Marks And Spencers : Meet Your Farms : Sustainable Food

Micro Trends

Bio-ID

As new technologies identify people by their physical characteristics, is it time to wave goodbye to passwords, PINs and photographs?

CES : PulseWallet : Aimann Rasheed

Micro Trends

Uncorked Wine

For many people, choosing a wine is anything but black and white. A new variety of wine branding is working to change that.

Wine : Labels : Connoisseurs

Micro Trends

Transmedia Music Videos

Here’s some news – MTV is no longer a useful measure of the youth zeitgeist. Musicians now use the internet to connect with fans, using technology ...

Music : Video : Experiential

Micro Trends

Beauty Temples

High-end fashion brands are looking to highlight their beauty offer with boutiques devoted solely to make-up and fragrance.

Make-up : Cosmetics : Fragrance

Micro Trends

Fly-and-Flop Philanthropy

Traditionally, luxury travel has been about comfort and indulgence, but no longer.

International Travel Luxury Market : Iltm : Banyan Tree Hotels & Resorts

Micro Trends

Los Angeles Safari

Beyond the sun and celebrity, Los Angeles supports a diverse creative economy.

Re-Con Man : Geo Luxe : Convivial

Micro Trends

Luxe Locale

Earlier this year, LS:N Global tracked how retail design was drawing on local nuances and materials in our Crafted Locale design direction. In the ...

Crafted Locale : Architecture : Luxury

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