Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle

Micro Trends

Neo-Detox

Tired of social schedules that revolve around drinking, consumers are seeking a chance to detox, if only for a day, without facing the threat of so...

Berlin : Tom Silverman : Laura O'Neill

Micro Trends

Microsites+

Brands are increasingly using the pop-up approach in the digital sphere, with microsites that publicise events or fulfill a temporary purpose. Now ...

Interactive : Personlised : Minivegas

Micro Trends

Techanistas

Technology companies are targeting fashionistas and collaborating with designers to give their latest devices added gloss on and off the runway.

Apple : Techanistas : Nina Garcia

Micro Trends

Scholarly scents

The fragrance industry may be well-versed in celebrity endorsements, designer collaborations and romanticised visions of femininity, but intellectu...

Perfume : Perfumery : Palette

Micro Trends

Rail is the New Road

As Americans’ interest in rail travel grows, brands are harnessing the romance of cross-country trains to foster innovation and tell new stories.

Transport : Perfromance : Station To Station

Micro Trends

Hybrid Snacks

A wave of no-boundaries fusion foods has hit the market as producers blend unlikely combinations and consumers want more fun with their food.

Kyoto : Foodpairing : La Pâtisserie Des Rèves

Micro Trends

She comes first

From porn to promiscuity, a new era of thinking on women’s sexuality is here.

Sensory : She Comes First : Lelo

Micro Trends

Mix Masters

Historically, the world of scent has been a secretive one, with mystery enshrouding both ingredients and the noses that create them. As consumers d...

Fragrance : Julia Zangrlli : School Of Scent

Micro Trends

Designer Pharmacies

Beauty and medicine exist in different worlds, but we are beginning to see the two spheres borrowing inspiration from each other. Beauty brands are...

London Beauty Queen : De Los Austrias : VŒrdapoteket

Micro Trends

New Foodscapes

In a culture of over-indulgence, food is no longer seen merely as sustenance, but also as a source of sensory pleasure. This has been raised to the...

AVM Curiosities : Confections : Sense

Micro Trends

City Surf

Urbanites are embracing surfing not just as a seasonal fashion fad, but also as a source of creative inspiration and as the ultimate connoisseur sp...

Barcelona : Newport Beach : Michael Quinones

Micro Trends

Hypersensoria

As technology and screen-based interaction pervade our lives, designers are creating new products for the home that appeal to our heightened intere...

Tactile : Michele Daneluzzo : Ritika Karnani

Micro Trends

Alpha Snacks

A new language is appearing in food, directed at men, that marks a return to alpha male foods. On one side are functional health snacks that enhanc...

Functional : Caffeinated Chocolate Bar : Awake

Micro Trends

New Porn

Porn for men is being re-invented and resentitised for a generation bored by the proliferation of blow-up dolls and ubiquitous access.

Publishing : Psychadelic : Printed Media

Micro Trends

Womazines

Move over Marie Claire. A range of new women-focused media is looking beyond fashion and beauty to make feminist issues accessible for all consumer...

Collaboration : Ladybeard : Feminists

Micro Trends

Superstar Treks

Interest in fitness and experiential luxury is driving the growth of active deluxe travel experiences.

Sport : Sport Travel : Healthy Holiday

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