Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

What’s New on LS:N Global?

From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Heritage Brand-umentaries

Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.

Micro Trends

Sober Social Fix

As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportunities for hospitality and nightlife brands.

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.

Micro Trends

Bauhaus Boom

Bauhaus is hard to characterise – put simply, it was an art school. But more than an art school it was a philosophy for artists who were searching ...

Bauhaus : Catherine Ince : Bauhaus: Art As Life

Micro Trends

Bush Babes

This has been declared the Year of the Bush, but has the zeitgeist really swung from bare to fully there?

Cameron Diaz : Body Hair : Sex And The City

Micro Trends

Growable Futures

Bacteria cultures, lactose proteins and biopolymers may read like science textbook terminology, but they are rapidly becoming essential design tool...

Bacteria Cultures : Lactose Proteins : Biopolymers

Micro Trends

Paris Safari

Paris has a rich past, but it continually strives to be a city of the future.

The Lab Store : Nano By Ora-ïto : Huygens

Micro Trends

Raw Beauty

The beauty sector has long followed trends in the food and drink industry. First it was natural, then organic and now raw.

Raw Beauty : Natural : Detox

Micro Trends

Gym Talk

Faced with a proliferation of pop-up movements and mass participation classes, gyms are changing how they speak about fitness, becoming more pers...

Gym : Fittness : IBISWorld

Micro Trends

Beacon Retail

Retailers are using new technology to track their customers step by step. Can location-based Beacons bridge the gap between digital and physical sh...

Location Based : Smartphone : GPS

Micro Trends

Hyper-Provenance

County of origin labels are no longer enough for those who want to get up close and personal with the food that they eat. Members of this new bre...

Marks And Spencers : Meet Your Farms : Sustainable Food

Micro Trends

Bio-ID

As new technologies identify people by their physical characteristics, is it time to wave goodbye to passwords, PINs and photographs?

CES : PulseWallet : Aimann Rasheed

Micro Trends

Uncorked Wine

For many people, choosing a wine is anything but black and white. A new variety of wine branding is working to change that.

Wine : Labels : Connoisseurs

Micro Trends

Transmedia Music Videos

Here’s some news – MTV is no longer a useful measure of the youth zeitgeist. Musicians now use the internet to connect with fans, using technology ...

Music : Video : Experiential

Micro Trends

Beauty Temples

High-end fashion brands are looking to highlight their beauty offer with boutiques devoted solely to make-up and fragrance.

Make-up : Cosmetics : Fragrance

Micro Trends

Fly-and-Flop Philanthropy

Traditionally, luxury travel has been about comfort and indulgence, but no longer.

International Travel Luxury Market : Iltm : Banyan Tree Hotels & Resorts

Micro Trends

Los Angeles Safari

Beyond the sun and celebrity, Los Angeles supports a diverse creative economy.

Re-Con Man : Geo Luxe : Convivial

Micro Trends

Luxe Locale

Earlier this year, LS:N Global tracked how retail design was drawing on local nuances and materials in our Crafted Locale design direction. In the ...

Crafted Locale : Architecture : Luxury

Micro Trends

Home-From-Home Hospitality

Time-strapped, world-weary travellers are seeking the comforts of home with the amenities of a hotel. Welcome to a new vision of hospitality.

Hotel : The Apartment : Gorki Apartments

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