Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Frankfurt Safari

Micro Trends

Frankfurt Safari

Big finance and grand cultural ambitions are propelling Frankfurt onto the world stage.

Greentopias : Bauhaus Boom : Home From Home Hotels

Perf-hospitality

Micro Trends

Perf-hospitality

As immersive, participatory theatre productions such as those pioneered by Punchdrunk increase in popularity, directors are seeking ways to engag...

Frustration Marketing

Micro Trends

Frustration Marketing

People are no longer satisfied with being placated. In The Polarity Paradox advertisers need to challenge, question and even annoy consumers.

Grant Leboff : Adam Morgan : Seth Godin

Neo-tasting Menus

Micro Trends

Neo-tasting Menus

It is no secret that chefs have big egos, but there has been a renaissance in tasting menus in which the focus is on the diner rather than the chef.

Customisation : Restaurant : Los Angeles

Micro Trends

Exo-protein

In North America, entomophagy, or the eating of insects, is moving from an anthropological oddity to an emerging practice for the health- and eco...

Insects : Food Trends : Paleo

Micro Trends

Downsizing 2.0

For their later years, Flat Agers are often in search of culturally-rich urban environments. Meanwhile, architects are envisioning innovative alte...

Retirement : The Flat Age Society : Vital Tech

Micro Trends

Miami Safari

A city in transition, Miami has roared back from the recession with a re-energised urban core and a diversified economy

Miami : Safari : Wynwood Walls

Micro Trends

Perfect Vision

It used to be that a trip to the opticians was up there with the dentist and doctor but increasingly brands are redesigning the often costly expe...

Opticians : Glasses : Packaging

Turbulent Tourism

Micro Trends

Turbulent Tourism

The Seychelles in the summer, the French Riviera in the spring and Aspen in the winter. Until recently, these have been the kinds of location on ...

Travel : Jungles In Paris : Jungle

Beauty Wearables

Micro Trends

Beauty Wearables

Conductive make-up, programmable fragrance, digitally fabricated nails. Are beauty products the next frontier for wearable technology? Meet the f...

Smart Cosmetics : Beauty Technology : Katia Vega

Micro Trends

Greentopias

Architects, designers and city planners are creating pockets of tranquility and rehumanising built-up areas in cities, making urban density more ...

Tiny Tot Feminism

Micro Trends

Tiny Tot Feminism

Despite the stereotypes, little girls are not just interested in the colour pink and princesses. As this becomes increasingly apparent, more progre...

Feminism : Girls : Gender

Cryptocurrencies

Micro Trends

Cryptocurrencies

Bitcoin. Millions of us are aware of it. Most of us have no idea how it operates, or what its purpose is.

Bitcoin : V-Currencies : Cashless Futures

Cosmetics Cocktailing

Micro Trends

Cosmetics Cocktailing

From perfume to mascara, cosmetics are getting a home-made, tailor–made touch. Beauty consumers – or beauty junkies as the cosmetics industry call...

Beauty : Customisation : Cosmetics

Shanghai Safari

Micro Trends

Shanghai Safari

As one of China’s Tier 1 cities, Shanghai holds a special place in the story of the country’s extraordinary rise.

Lujiazui : Huangpu River : The Bund

Scare Marketing

Micro Trends

Scare Marketing

Brands are turning to fearful themes in advertising and marketing campaigns,showing that they can lead people safely through the Polarity Paradox.

Sonja Lyubomirsky : FMCG : Unilever

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