Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Micro Trends

Grey Matters

Nearly five years ago, a handful of young women who frequented Bleach hair salon in Dalston decided to colour their hair a particular shade of ‘o...

Grey : Hair : Style

Micro Trends

Home-tail

As digital brands begin to lay down physical roots, their new bricks-and-mortar incarnations are coming to resemble homes and apartments. They ar...

Home : Apartment : The Line

Micro Trends

Art-to-go

Artists are exploring a new and closer critical engagement with mass-market consumerism, while retailers are forging ties with the international ...

Art : New York : Miami

Micro Trends

Invasivores

A growing group of foodies and entrepreneurs is making use of invasive species to create new dining experiences.

Invasivores : Ethical Consumption : Ecosystem

Micro Trends

Frankfurt Safari

Big finance and grand cultural ambitions are propelling Frankfurt onto the world stage.

Greentopias : Bauhaus Boom : Home From Home Hotels

Micro Trends

Perf-hospitality

As immersive, participatory theatre productions such as those pioneered by Punchdrunk increase in popularity, directors are seeking ways to engag...

Micro Trends

Frustration Marketing

People are no longer satisfied with being placated. In The Polarity Paradox advertisers need to challenge, question and even annoy consumers.

Grant Leboff : Adam Morgan : Seth Godin

Micro Trends

Neo-tasting Menus

It is no secret that chefs have big egos, but there has been a renaissance in tasting menus in which the focus is on the diner rather than the chef.

Customisation : Restaurant : Los Angeles

Micro Trends

Exo-protein

In North America, entomophagy, or the eating of insects, is moving from an anthropological oddity to an emerging practice for the health- and eco...

Insects : Food Trends : Paleo

Micro Trends

Downsizing 2.0

For their later years, Flat Agers are often in search of culturally-rich urban environments. Meanwhile, architects are envisioning innovative alte...

Retirement : The Flat Age Society : Vital Tech

Micro Trends

Miami Safari

A city in transition, Miami has roared back from the recession with a re-energised urban core and a diversified economy

Miami : Safari : Wynwood Walls

Micro Trends

Perfect Vision

It used to be that a trip to the opticians was up there with the dentist and doctor but increasingly brands are redesigning the often costly expe...

Opticians : Glasses : Packaging

Micro Trends

Turbulent Tourism

The Seychelles in the summer, the French Riviera in the spring and Aspen in the winter. Until recently, these have been the kinds of location on ...

Travel : Jungles In Paris : Jungle

Micro Trends

Beauty Wearables

Conductive make-up, programmable fragrance, digitally fabricated nails. Are beauty products the next frontier for wearable technology? Meet the f...

Smart Cosmetics : Beauty Technology : Katia Vega

Micro Trends

Greentopias

Architects, designers and city planners are creating pockets of tranquility and rehumanising built-up areas in cities, making urban density more ...

Micro Trends

Tiny Tot Feminism

Despite the stereotypes, little girls are not just interested in the colour pink and princesses. As this becomes increasingly apparent, more progre...

Feminism : Girls : Gender

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