Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle

Micro Trends

Cryptocurrencies

Bitcoin. Millions of us are aware of it. Most of us have no idea how it operates, or what its purpose is.

Bitcoin : V-Currencies : Cashless Futures

Micro Trends

Cosmetics Cocktailing

From perfume to mascara, cosmetics are getting a home-made, tailor–made touch. Beauty consumers – or beauty junkies as the cosmetics industry call...

Beauty : Customisation : Cosmetics

Micro Trends

Shanghai Safari

As one of China’s Tier 1 cities, Shanghai holds a special place in the story of the country’s extraordinary rise.

Lujiazui : Huangpu River : The Bund

Micro Trends

Scare Marketing

Brands are turning to fearful themes in advertising and marketing campaigns,showing that they can lead people safely through the Polarity Paradox.

Sonja Lyubomirsky : FMCG : Unilever

Micro Trends

Flat Age Design

Limitations on strength, sight and agility don’t need to take the beauty out of life.

OXO : Sam Farber : Our Roots

Micro Trends

Chasm Culture

As the shackles of austerity loosen and people begin to readjust their eyes to a post-recessionary world, artists, designers and writers are trying...

The Hunger Games : Divergent : Beth Bentley

Micro Trends

Life-Tickers

The latest range of watches and clocks challenge our perception of time by turning the conventional forward motion of minutes and seconds into an...

Tikker : Fredrik Colting : Bereavement

Micro Trends

Bauhaus Boom

Bauhaus is hard to characterise – put simply, it was an art school. But more than an art school it was a philosophy for artists who were searching ...

Bauhaus : Catherine Ince : Bauhaus: Art As Life

Micro Trends

Bush Babes

This has been declared the Year of the Bush, but has the zeitgeist really swung from bare to fully there?

Cameron Diaz : Body Hair : Sex And The City

Micro Trends

Growable Futures

Bacteria cultures, lactose proteins and biopolymers may read like science textbook terminology, but they are rapidly becoming essential design tool...

Bacteria Cultures : Lactose Proteins : Biopolymers

Micro Trends

Paris Safari

Paris has a rich past, but it continually strives to be a city of the future.

The Lab Store : Nano By Ora-ïto : Huygens

Micro Trends

Raw Beauty

The beauty sector has long followed trends in the food and drink industry. First it was natural, then organic and now raw.

Raw Beauty : Natural : Detox

Micro Trends

Gym Talk

Faced with a proliferation of pop-up movements and mass participation classes, gyms are changing how they speak about fitness, becoming more pers...

Gym : Fittness : IBISWorld

Micro Trends

Beacon Retail

Retailers are using new technology to track their customers step by step. Can location-based Beacons bridge the gap between digital and physical sh...

Location Based : Smartphone : GPS

Micro Trends

Hyper-Provenance

County of origin labels are no longer enough for those who want to get up close and personal with the food that they eat. Members of this new bre...

Marks And Spencers : Meet Your Farms : Sustainable Food

Micro Trends

Bio-ID

As new technologies identify people by their physical characteristics, is it time to wave goodbye to passwords, PINs and photographs?

CES : PulseWallet : Aimann Rasheed

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