Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relationship with nature.

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance.

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.

Micro Trends

Tap To Earn

Consumers are becoming wise to their online power. No longer will they spend time making content for brands for the retweet fame alone. They want r...

Micro Trends

Responsive Museums

Museums are changing in response to visitors’ expectations to be engaged, immersed and entertained.

Museum : Dialogue : Participation

Micro Trends

Dirty Detox

Brands are adding activated charcoal and clay to topical beauty treatments and ingestibles, and finding that consumers are interested in counteri...

Activated Charcoal : Clay : Toxins

Micro Trends

Smart Fitting Rooms

Retailers from Rebecca Minkoff to Kohl’s are re-inventing the fitting room, equipping it with technology to bridge the gap between e-commerce and...

Omnichannel Retail : RFID : Fitting Room

Micro Trends

Mood Dining

Some restaurants are making the connection between the food you eat and its effects on the chemicals in your body. In these establishments you eat ...

Body Temples : Serotonin : Mood

Micro Trends

Adelaide Safari

Adelaide renowned as a lifestyle hotspot, is gaining a reputation as the gastro capital of Australia thanks to its flourishing restaurant scene and...

Australia : Adelaide : Sweet Tooth Hospitality

Micro Trends

Fermented Beauty

The beauty industry is now embracing fermented ingredients as the key to a glowing complexion and the answer to everyday problems, from break-out...

Fermentation : Raw Beauty : Asian Beauty Market

Micro Trends

Shop the Show

Internet tv is coming, and advertisers are working out the best way to use it

Scandal : Internet Television : Chromecast

Micro Trends

JOMO

As more of us become exhausted with the notion of managing multiple online personalities, a new counter-opinion to the always-on mentality is emerg...

JOMO : Social Media : The Sharded Self

Micro Trends

Raising the Bar

When it comes to the cocktail market, there is always the coolest bar, the hippest ingredient or the mixologist of the moment. In a dizzying world ...

Bump Caves : London : Cocktails

Micro Trends

Stranger Liaisons

The arrival of social media has meant we have more ‘friends’ than ever. But although we are happy to connect with people we have never met online, ...

The Sharded Self : Millennials : JOMO

Micro Trends

Domesticity, Inc

The sharing economy encourages us to view our empty rooms and idle possessions as sources of profit – but are we ready to open our homes to stran...

Homedulgence : The New Value Economy : Uber

Micro Trends

Health Goth

A new style tribe is taking fashion’s obsession with haute activewear to macabre extremes.

Subculture : Activewear : Goth

Micro Trends

Whole-chain Thinking

Innovative start-ups are embracing vertical integration as a way of appealing to authenticity-hungry Millennials.

Vertical Integration : Shoes Of Prey : Zady

Micro Trends

Chivsters

In the UK, both ‘chav’ and ‘hipster’ are pejorative terms. Now a new hybrid youth aesthetic and lifestyle are emerging from the tail end of these m...

UK : Hipster : Just Nots

Micro Trends

Virtual Browsing

Traditionally, online shopping has meant speed and convenience, but online stores are borrowing the experiential elements of physical retail, ...

Kenzo : Online : Experience

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