Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Micro Trends

Warsaw Safari

Twenty-five years after the fall of communism, Warsaw is bubbling with entrepreneurial ambition, demonstrated by Google’s decision to open its th...

Heavy Industry : Fort Sokolnickiego : Koneser Warsaw Vodka Distillery

Micro Trends

Tolkien Tipples

The fantasy boom in pop culture is inspiring the drinks sector, informing the tastes of consumers.

Fantasy : Storytelling : Neo-Tolkienism

Micro Trends

Life-saving Campaigns

Who says advertising can't save the world?

DDB North America : Leo Burnett : WATERisLife

Micro Trends

MyBiome

New products reflect a growing awareness of the positive influence of bacteria on human health, part of a larger cultural shift towards replicati...

Microbiome : L'Oreal Research & Inovation : Bacteria

Micro Trends

Art-spitality

In the post-Airbnb economy, artists are engaging with evolving ideas of home and temporary lodging, using hospitality itself as a medium.

AirBnB : Venice Biennale : Art

Micro Trends

Wowtels

As we seemingly grow tired of what is on the Earth, will we look inside it?

Groundscrapers : Undersea Hotels : Dubai

Micro Trends

Print Me

New platforms are reducing the time between online inspiration and physical production, empowering digital natives to become product designers.

Curation : To.Be : Print All Over Me

Micro Trends

Elemental Beauty

As consumers abandon the middle ground and live in temporary extremes in The Polarity Paradox, beauty brands are launching products that har...

Elemental : Weather : Seasonal

Micro Trends

Escapist E-journals

As consumers seek more meaningful travel experiences and personal fulfilment from the comfort of their armchairs, a range of new contemplative mu...

Travel Journalism : This Place : The Instrument

Micro Trends

San Francisco Safari

Rapid wealth creation in the young and male-dominated technology sector has made San Francisco a testing ground for lifestyle innovations targete...

Men : Affluent : Silicon Valley

Micro Trends

Tasteful Waste

Fast food, fast fashion and mass consumption are signs of the times. But the tide is turning as consumers become increasingly aware of the ris...

Waste Redux : Food Waste : Sustainability

Micro Trends

Creative Phygital

In-store digital technology is no longer simply a clever tool for seamlessly managing sales and stock control. Imaginative retailers and designer...

Phy-gital : Technology : Ars Electronica Solutions

Micro Trends

Grey Matters

Nearly five years ago, a handful of young women who frequented Bleach hair salon in Dalston decided to colour their hair a particular shade of ‘o...

Grey : Hair : Style

Micro Trends

Home-tail

As digital brands begin to lay down physical roots, their new bricks-and-mortar incarnations are coming to resemble homes and apartments. They ar...

Home : Apartment : The Line

Micro Trends

Art-to-go

Artists are exploring a new and closer critical engagement with mass-market consumerism, while retailers are forging ties with the international ...

Art : New York : Miami

Micro Trends

Invasivores

A growing group of foodies and entrepreneurs is making use of invasive species to create new dining experiences.

Invasivores : Ethical Consumption : Ecosystem

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