Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

Micro Trends

Sober Social Fix

As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportunities for hospitality and nightlife brands.

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.

Micro Trends

Algorithm Tourism

Re-igniting the thrill of booking a trip, the travel industry is transforming Big Data and algorithms into playful and stylised destination solutions

Algorithms : Tourism : Big Friendly Data

Micro Trends

High-low Dining

High-end chefs are lending their palates and demand for quality to fast food options, while fast food chains are looking to elevate their offers. T...

Fast Food : Starbucks : Loco'l

Micro Trends

Growth Products

Designers are developing modular products that can be adjusted to grow along with you.

Lapka : Project Ara : The Shoe That Grows

Micro Trends

Beirut Safari

Beirut is building on its status as the cultural capital of the Middle East with an explosion of new arts institutions, design happenings and hos...

Beirut : Conviviality Culture : The Convergence Economy

Micro Trends

Sleeping Beauty

Beauty brands are promoting the power of a good night’s sleep by rolling out products that nourish customers on the outside and the inside after ...

Supermood : Time Effiecient : Sleeping

Micro Trends

Trash-to-Table

Beyond the farm-to-table concept, restaurateurs are overhauling the dining out experience that reflects the whole agricultural system.

Brothl : WastED : Nutrients

Micro Trends

Sad Dads

Advertising has taken a decidedly sombre tone when it comes to fatherhood.

Dads 2.0 : Re-Con Man : Advertising

Micro Trends

New Biodisruptors

Silicon Valley investors are pouring money into biotechnology as the sector moves beyond medicine into consumer and lifestyle applications.

Biotech : Startups : Indie.Bio

Micro Trends

DNA Me

Beauty consumers increasingly want personalisation, which means that more and more of them are willing to hand over their DNA in exchange for produ...

DNA : Geneu : U+

Micro Trends

Playing Patience

Brands are making consumers wait, to enhance the pleasure in unveiling.

Delta Airlines : Frustration Marketing : Marina Abramovic

Micro Trends

Zoned-out Spaces

Consumers are seeking sensory ambient environments to awaken their dulled senses.

Sepia-stalgia : Ace Hotel : The Optimised Self

Micro Trends

Catalogue Comeback

The printed shopping catalogue is enjoying a surprising renaissance.

Print : Catalogues : Catalogs

Micro Trends

Choose Your Own Adventure

The expectations of interactivity and personalised content from mobile-savvy consumers, coupled with the advancing capabilities of media production...

Non Linear : Digital Storytelling : Digital Natives

Micro Trends

Chefs-in-Residence

Consumers are used to pop-up restaurants showing up in their neighbourhood for a day or a week, but now there is a new pop-up in town: the pop...

Pop-up : Chefs : New York City

Micro Trends

Boston Safari

It might not be Paris, New York or London, but Boston is still one of the most recognisable cities in the world, and is beginning to come into it...

Boston : Re-Con Man : The Convergence Economy

Micro Trends

Real Talk

A beauty movement is under way, one that celebrates beauty in its natural form but equally embraces that wearing make-up isn’t a frivolous or silly...

Glossier : Sali Hughes : Pretty Honest

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