Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle

Micro Trends

Playing Patience

Brands are making consumers wait, to enhance the pleasure in unveiling.

Delta Airlines : Frustration Marketing : Marina Abramovic

Micro Trends

Zoned-out Spaces

Consumers are seeking sensory ambient environments to awaken their dulled senses.

Sepia-stalgia : Ace Hotel : The Optimised Self

Micro Trends

Catalogue Comeback

The printed shopping catalogue is enjoying a surprising renaissance.

Print : Catalogues : Catalogs

Micro Trends

Choose Your Own Adventure

The expectations of interactivity and personalised content from mobile-savvy consumers, coupled with the advancing capabilities of media production...

Non Linear : Digital Storytelling : Digital Natives

Micro Trends

Chefs-in-Residence

Consumers are used to pop-up restaurants showing up in their neighbourhood for a day or a week, but now there is a new pop-up in town: the pop...

Pop-up : Chefs : New York City

Micro Trends

Boston Safari

It might not be Paris, New York or London, but Boston is still one of the most recognisable cities in the world, and is beginning to come into it...

Boston : Re-Con Man : The Convergence Economy

Micro Trends

Real Talk

A beauty movement is under way, one that celebrates beauty in its natural form but equally embraces that wearing make-up isn’t a frivolous or silly...

Glossier : Sali Hughes : Pretty Honest

Micro Trends

Tap To Earn

Consumers are becoming wise to their online power. No longer will they spend time making content for brands for the retweet fame alone. They want r...

Micropayment : The New Value Economy : Spare5

Micro Trends

Responsive Museums

Museums are changing in response to visitors’ expectations to be engaged, immersed and entertained.

Museum : Dialogue : Participation

Micro Trends

Dirty Detox

Brands are adding activated charcoal and clay to topical beauty treatments and ingestibles, and finding that consumers are interested in counteri...

Activated Charcoal : Clay : Toxins

Micro Trends

Smart Fitting Rooms

Retailers from Rebecca Minkoff to Kohl’s are re-inventing the fitting room, equipping it with technology to bridge the gap between e-commerce and...

Omnichannel Retail : RFID : Fitting Room

Micro Trends

Mood Dining

Some restaurants are making the connection between the food you eat and its effects on the chemicals in your body. In these establishments you eat ...

Body Temples : Serotonin : Mood

Micro Trends

Adelaide Safari

Adelaide renowned as a lifestyle hotspot, is gaining a reputation as the gastro capital of Australia thanks to its flourishing restaurant scene and...

Australia : Adelaide : Sweet Tooth Hospitality

Micro Trends

Fermented Beauty

The beauty industry is now embracing fermented ingredients as the key to a glowing complexion and the answer to everyday problems, from break-out...

Fermentation : Raw Beauty : Asian Beauty Market

Micro Trends

Shop the Show

Internet tv is coming, and advertisers are working out the best way to use it

Scandal : Internet Television : Chromecast

Micro Trends

JOMO

As more of us become exhausted with the notion of managing multiple online personalities, a new counter-opinion to the always-on mentality is emerg...

JOMO : Social Media : The Sharded Self

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