Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Micro Trends

Olfactive Menus

The worlds of fragrance and hospitality are colliding as chefs and mixologists craft new menus inspired by the perfumer’s lab.

Fragrance : Cocktail : Berlin

Micro Trends

Backwards Forecasts

Artists and designers are exploring the way we live now by thinking from the perspective of the future.

The Future Chronicles : The Extrapolation Factory : Behavioural Psychology

Micro Trends

Energetic Architecture

A new wave of architects is breaking down the walls and rethinking the relationship between energy and built environments.

Energy : Studio Roosegaarde : Whole-system Thinking

Micro Trends

Algorithm Tourism

Re-igniting the thrill of booking a trip, the travel industry is transforming Big Data and algorithms into playful and stylised destination solutions

Algorithms : Tourism : Big Friendly Data

Micro Trends

High-low Dining

High-end chefs are lending their palates and demand for quality to fast food options, while fast food chains are looking to elevate their offers. T...

Fast Food : Starbucks : Loco'l

Micro Trends

Growth Products

Designers are developing modular products that can be adjusted to grow along with you.

Lapka : Project Ara : The Shoe That Grows

Micro Trends

Beirut Safari

Beirut is building on its status as the cultural capital of the Middle East with an explosion of new arts institutions, design happenings and hos...

Beirut : Conviviality Culture : The Convergence Economy

Micro Trends

Sleeping Beauty

Beauty brands are promoting the power of a good night’s sleep by rolling out products that nourish customers on the outside and the inside after ...

Supermood : Time Effiecient : Sleeping

Micro Trends

Trash-to-Table

Beyond the farm-to-table concept, restaurateurs are overhauling the dining out experience that reflects the whole agricultural system.

Brothl : WastED : Nutrients

Micro Trends

Sad Dads

Advertising has taken a decidedly sombre tone when it comes to fatherhood.

Dads 2.0 : Re-Con Man : Advertising

Micro Trends

New Biodisruptors

Silicon Valley investors are pouring money into biotechnology as the sector moves beyond medicine into consumer and lifestyle applications.

Biotech : Startups : Indie.Bio

Micro Trends

DNA Me

Beauty consumers increasingly want personalisation, which means that more and more of them are willing to hand over their DNA in exchange for produ...

DNA : Geneu : U+

Micro Trends

Playing Patience

Brands are making consumers wait, to enhance the pleasure in unveiling.

Delta Airlines : Frustration Marketing : Marina Abramovic

Micro Trends

Zoned-out Spaces

Consumers are seeking sensory ambient environments to awaken their dulled senses.

Sepia-stalgia : Ace Hotel : The Optimised Self

Micro Trends

Catalogue Comeback

The printed shopping catalogue is enjoying a surprising renaissance.

Print : Catalogues : Catalogs

Micro Trends

Choose Your Own Adventure

The expectations of interactivity and personalised content from mobile-savvy consumers, coupled with the advancing capabilities of media production...

Non Linear : Digital Storytelling : Digital Natives

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