Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Micro Trends

Ancient Appetites

Brands and consumers are re-adopting our ancestral eating habits – from the thousand-year-old recipes of Hindu India to the primal diets of our Pa...

Micro Trends

London Beauty Safari

To celebrate the publication of LS:N Global’s Beauty Futures Report 2015, we wandered the streets of London to discover the most interesting beau...

Covent Garden : Shoreditch : Mayfair

Micro Trends

Altruvation

Big brands are mixing altruism and innovation by throwing open their doors to enable anyone to become a collaborator.

Whole-system Thinking : Whole Chain Thinking : Kering Group

Micro Trends

Perspiration Power

Fitness brands are going one step further to help customers push their limits, discover new places and even earn them money with every push-up.

Motivation : Marketing : Fitness

Micro Trends

Olfactive Menus

The worlds of fragrance and hospitality are colliding as chefs and mixologists craft new menus inspired by the perfumer’s lab.

Fragrance : Cocktail : Berlin

Micro Trends

Backwards Forecasts

Artists and designers are exploring the way we live now by thinking from the perspective of the future.

The Future Chronicles : The Extrapolation Factory : Behavioural Psychology

Micro Trends

Energetic Architecture

A new wave of architects is breaking down the walls and rethinking the relationship between energy and built environments.

Energy : Studio Roosegaarde : Whole-system Thinking

Micro Trends

Algorithm Tourism

Re-igniting the thrill of booking a trip, the travel industry is transforming Big Data and algorithms into playful and stylised destination solutions

Algorithms : Tourism : Big Friendly Data

Micro Trends

High-low Dining

High-end chefs are lending their palates and demand for quality to fast food options, while fast food chains are looking to elevate their offers. T...

Fast Food : Starbucks : Loco'l

Micro Trends

Growth Products

Designers are developing modular products that can be adjusted to grow along with you.

Lapka : Project Ara : The Shoe That Grows

Micro Trends

Beirut Safari

Beirut is building on its status as the cultural capital of the Middle East with an explosion of new arts institutions, design happenings and hos...

Beirut : Conviviality Culture : The Convergence Economy

Micro Trends

Sleeping Beauty

Beauty brands are promoting the power of a good night’s sleep by rolling out products that nourish customers on the outside and the inside after ...

Supermood : Time Effiecient : Sleeping

Micro Trends

Trash-to-Table

Beyond the farm-to-table concept, restaurateurs are overhauling the dining out experience that reflects the whole agricultural system.

Brothl : WastED : Nutrients

Micro Trends

Sad Dads

Advertising has taken a decidedly sombre tone when it comes to fatherhood.

Dads 2.0 : Re-Con Man : Advertising

Micro Trends

New Biodisruptors

Silicon Valley investors are pouring money into biotechnology as the sector moves beyond medicine into consumer and lifestyle applications.

Biotech : Startups : Indie.Bio

Micro Trends

DNA Me

Beauty consumers increasingly want personalisation, which means that more and more of them are willing to hand over their DNA in exchange for produ...

DNA : Geneu : U+

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