Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Micro Trends

Flâneur Zines

A new set of publications are reconnecting readers with the everyday in cities by promoting chance and serendipity.

Flâneur : Magazine : Serendipity

Virtual Opulence

Micro Trends

Virtual Opulence

In the digital world, we are used to thinking about three channels: physical, desktop and mobile. Now a range of virtual technologies is creating n...

Virtual Reality : Samsung Gear VR : Luxurians

Boutique Altruism

Micro Trends

Boutique Altruism

Philanthropy has quietly been undergoing a makeover. Say goodbye to the tokenistic tropes of charity, a new wave of brands is using altruism as a c...

Philanthropy : Ethical : Transparency

Micro Trends

Alco-health

Healthy hedonism is on the rise as consumers seek new ways to have a good time without avoiding alcohol altogether, and new spaces are opening to...

Neo-Detox : Alcohol : The Springs

Personal Appsistants

Micro Trends

Personal Appsistants

After years of automated customer service, the personal approach is making a comeback.

Customer Service : Apps : Personal Commerce

Mimicry Marketing

Micro Trends

Mimicry Marketing

Marketers are mimicking digital behaviour in a bid to capture the attention of those online viewers who see ads as a nuisance to be skipped – or ev...

YouTube : Pre-roll Advertising : D&AD

Micro Trends

Mumbai Safari

Mumbai is at the epicentre of change in India. The city is brimming with people, ideas and businesses, all of which are set to prosper in an enga...

Mumbai : Whole-system Thinking : Raising The Bar

Seasonless Style

Micro Trends

Seasonless Style

Relentless seasonal cycles have become untenable and the luxury industry is re-inventing products and services that can cut across seasons, generat...

The Row : Faye Toogood : Bowndling

Micro Trends

Milking It

As the consumer’s search for sources of optimisation gathers momentum, brands are re-evaluating the potential of dietary staples.

Milk : Milk Factory : Optimisation

Micro Trends

Run Stations

Tokyo’s running stations are evolving beyond basic shower and locker rooms as brands respond to the Body Temples desire for convivial fitness.

Tokyo : Body Temples : Community Retail

Micro Trends

Mission Media

Media companies are committing to potentially polarised beliefs without fear of alienating subsets of society.

Refinery29 : Independent Magazine : Germany

Micro Trends

Milan Safari

Known as an industrial city with a flair for fashion, Milan is beginning to blend age-old tradition with modern innovation.

Milan : The Convergence Economy : Luxury

Ancient Appetites

Micro Trends

Ancient Appetites

Brands and consumers are re-adopting our ancestral eating habits – from the thousand-year-old recipes of Hindu India to the primal diets of our Pa...

Ancient Appetites : Ayurveda : Paleo

London Beauty Safari

Micro Trends

London Beauty Safari

To celebrate the publication of LS:N Global’s Beauty Futures Report 2015, we wandered the streets of London to discover the most interesting beau...

Covent Garden : Shoreditch : Mayfair

Micro Trends

Altruvation

Big brands are mixing altruism and innovation by throwing open their doors to enable anyone to become a collaborator.

Whole-system Thinking : Whole Chain Thinking : Kering Group

Perspiration Power

Micro Trends

Perspiration Power

Fitness brands are going one step further to help customers push their limits, discover new places and even earn them money with every push-up.

Motivation : Marketing : Fitness

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