Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

London 2015 Safari

Micro Trends

London 2015 Safari

In a perpetual battle to be considered the best city in the world, London shone brightly in 2015 with a range of new retail, hospitality and well...
London 2015 Safari : The Convergence Economy : The Optimised Self
Text Commerce

Micro Trends

Text Commerce

Brands are scaling back their omnichannel efforts and getting direct and personal with customers via text.
SMS : Text Commerce : Brand Communication
Transperiences

Micro Trends

Transperiences

Brands that once offered transparent narratives are now creating transparent experiences.
Transparency : Everlane : Patagonia
Thought-leadership Travel

Micro Trends

Thought-leadership Travel

A new wave of holidays aimed at entrepreneurs, creatives and Silicon Valley types blend cultural experiences with dialogue and debate.
Bleisure : Cultural Tourism : Thought Leadership
New Sport Heroes

Micro Trends

New Sport Heroes

Brands are celebrating the real aspect of sports, showing why it is not the winning but the taking part that counts.
Wieden + Kennedy Portland : Advertising : Marketing
​Post-language Typography

Micro Trends

​Post-language Typography

The design world is drawing inspiration from bilingual environments to propose alphabets that transcend traditional type.
Typography : Langugae : Graphics
Explorium Retail

Micro Trends

Explorium Retail

Brands are using the physical store as a place of learning and inspiration, even if this means slowing the journey to purchase.
Bricks And Mortar : Revelation Brands : Discovery
Tipsy Tea

Micro Trends

Tipsy Tea

Brands are combining alcohol and tea to add an extra layer of complex flavour and a healthy twist to the drinking experience.
Tea : Alcohol : Alco-Health
Ritualistic Beauty

Micro Trends

Ritualistic Beauty

Beauty brands are bringing another dimension into skincare rituals by developing products that connect cosmetics and spirituality.
Ceremonial : Wellness : Rituals
Rio de Janeiro Safari

Micro Trends

Rio de Janeiro Safari

Natural beauty and a colourful past have always made Rio de Janeiro an attraction, but as the host of the 2016 Olympic Games, the city is keen to...
Rio De Janeiro : Rio : Neo-Tasting Menus
Geo Quests

Micro Trends

Geo Quests

Campaigns that can only be accessed in particular places enable a form of digital magic not accessible through the click of a mouse.
Magic Hour : Peak Performance : Geotagging
Power Provenance

Micro Trends

Power Provenance

More dependent on technology than ever before and used to exercising freedom of choice, people are demanding more say on where their energy comes...
Solar : Sunplug : Whole-system Thinking
New Urban Guilds

Micro Trends

New Urban Guilds

Retail districts with a strong sense of place, culture and history are emerging in a luxury bricks-and-mortar fightback.
Shopping Districts : Luxury Consumers : London
Curl Power

Micro Trends

Curl Power

Curls are fast becoming a big focus for the beauty industry as brands increase their range of products for curly hair across the market and show ...
Curls : Inclusive Beauty Market : L'Oréal
Destination Fitness

Micro Trends

Destination Fitness

Across the globe, wellness centres provide a huge range of nutritional advice, equipment and expert support to help people become their better selves.
Gravity Club : Le Nuage : Core Collective
Mega-system Curation

Micro Trends

Mega-system Curation

Apple, Twitter and YouTube have tired of algorithms and fallen in love with human editors.
Apple : Twitter : Google
VIEW MORE
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN