Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Heritage Brand-umentaries

Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.

Micro Trends

Sober Social Fix

As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportunities for hospitality and nightlife brands.

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage.

Micro Trends

Virtual Empathy

Brands are creating virtual reality experiences that maximise audiences’ empathy for the subject matter.

Virtual Reality : Gen Viz : E-motional Economy

Micro Trends

Fresh-batch Beauty

Beauty brands are embracing the philosophy that fresh, small-batch production methods yield quality products.

Natural Beauty : Organic Beauty : Customisation

Micro Trends

Countertop Connoisseurs

Technology is enabling drinks consumers to explore their palates in the comfort of their own home.

Connoisseurship : Beverages : Somm

Micro Trends

Community TV

Digital technology is enabling a new wave of start-ups to curate and build video content around communities of like-minded individuals.

Gen Viz : Revelation Brands : Mega-Systems

Micro Trends

Social Wellness

Exclusive wellness clubs and apps are facilitating social interactions and redefining what it means to meet, mingle and be well.

Social Wellness : Social Clubs : Apps

Micro Trends

Digital Disorders

When it comes to looking after our skin, we must combat our digital habits.

Skincare : Protective : HEV Rays

Micro Trends

The New Letter

Publishers are rethinking newsletters to keep younger audiences engaged.

Newsletters : Email : Opt-in Culture

Micro Trends

Mobile Money

Digital-first banks optimised for mobile and with a focus on user experience and convenience could spell the end of retail banking as we know it.

Mobile Banking : Financial Services : Digital-natives

Micro Trends

Snapshot News

Global – As their audiences move to mobile, news outlets are streamlining their content to fit smaller contexts and shorter attention spans.

Mobile News : Quartz : Refinery29

Micro Trends

Aloha Raw

Move over sushi, step aside ceviche, poke is the hottest (coldest) new raw fish dish in town.

Hawaii : Los Angeles : Hawaiian Food

Micro Trends

Visual ASMR

Can slow motion make your heart beat faster? Digital creatives are drawing on sensory phenomena such as ASMR to develop a new type of visual fetish...

The E-motional Economy : ASMR : Tactility

Micro Trends

Data Designers

Data is the latest design tool in town and it is being used to shape better decisions on product development and marketing.

Data : Advertising : Lyst

Micro Trends

Regenerative Consumption

Ecological consciousness is inspiring new products that feed back to their sources in a cycle of regeneration.

Whole System Thinking : Radical Transparency : Sustainability Futures

Micro Trends

Mood Retail

The act of browsing has been given a new twist as retailers tailor their offers to people’s personal moods.

Uniqlo : Mood : Bentley

Micro Trends

Anti-diet Mentality

Brands are ditching the word ‘diet’ and focusing on achievable personal improvement over perfection.

Anti-diet : Weight Loss : Wellbeing

Micro Trends

Drop-in Mindfulness

New studios are forgoing languid spiritual retreats in favour of affordable, drop-in classes that offer a way for busy urbanites to unplug and unwind.

Mindfulness : Meditation : Spirtuality

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