Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle

Micro Trends

Auckland Safari

Auckland is a city experiencing an exciting period of transformation driven by a rising population, an optimistic business climate and a growing ...

Micro Trends

Bare-it-all Branding

The underwear market is moving away from overly sexualised imagery and ‘perfect’ definitions of beauty and taking an honest, bare-it-all approach.

Underwear : The Athena Woman : Anti-authenticity Marketing

Micro Trends

The New Commune

Co-living is now seen as an extension of co-working, where community and convenience are on your doorstep.

Co-living : Co-working : WeWork

Micro Trends

Righteous Retail

In defiance of Black Friday pandemonium, some retailers are withdrawing discounts and urging consumers to be more thoughtful in their consumption.

Black Friday : Discounting : Zady

Micro Trends

London 2015 Safari

In a perpetual battle to be considered the best city in the world, London shone brightly in 2015 with a range of new retail, hospitality and well...

London 2015 Safari : The Convergence Economy : The Optimised Self

Micro Trends

Text Commerce

Brands are scaling back their omnichannel efforts and getting direct and personal with customers via text.

SMS : Text Commerce : Brand Communication

Micro Trends

Transperiences

Brands that once offered transparent narratives are now creating transparent experiences.

Transparency : Everlane : Patagonia

Micro Trends

Thought-leadership Travel

A new wave of holidays aimed at entrepreneurs, creatives and Silicon Valley types blend cultural experiences with dialogue and debate.

Bleisure : Cultural Tourism : Thought Leadership

Micro Trends

New Sport Heroes

Brands are celebrating the real aspect of sports, showing why it is not the winning but the taking part that counts.

Wieden + Kennedy Portland : Advertising : Marketing

Micro Trends

Post-language Typography

The design world is drawing inspiration from bilingual environments to propose alphabets that transcend traditional type.

Typography : Langugae : Graphics

Micro Trends

Explorium Retail

Brands are using the physical store as a place of learning and inspiration, even if this means slowing the journey to purchase.

Bricks And Mortar : Revelation Brands : Discovery

Micro Trends

Tipsy Tea

Brands are combining alcohol and tea to add an extra layer of complex flavour and a healthy twist to the drinking experience.

Tea : Alcohol : Alco-Health

Micro Trends

Ritualistic Beauty

Beauty brands are bringing another dimension into skincare rituals by developing products that connect cosmetics and spirituality.

Ceremonial : Wellness : Rituals

Micro Trends

Rio de Janeiro Safari

Natural beauty and a colourful past have always made Rio de Janeiro an attraction, but as the host of the 2016 Olympic Games, the city is keen to...

Rio De Janeiro : Rio : Neo-Tasting Menus

Micro Trends

Geo Quests

Campaigns that can only be accessed in particular places enable a form of digital magic not accessible through the click of a mouse.

Magic Hour : Peak Performance : Geotagging

Micro Trends

Power Provenance

More dependent on technology than ever before and used to exercising freedom of choice, people are demanding more say on where their energy comes...

Solar : Sunplug : Whole-system Thinking

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