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Micro Trends
Specific shifts in consumer behaviour that are changing the business environment in the short term.
Webinars
What’s New on LS:N Global?
From shifting definitions of value to TikTok-fuelled commerce and hormone health retreats, our analysts unpack what’s new and next on LS:N Global.
Micro Trends
Resilience Branding
As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.
Micro Trends
Symbiotic Signals
Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relationship with nature.
Micro Trends
Sober Social Fix
As the sober-curious movement strengthens in the US, younger generations are redefining how to enjoy going out with friends, opening up opportunities for hospitality and nightlife brands.
Micro Trends
Pre-teen Protein
The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance.
Micro Trends
Band Brands
Once band merchandise was the preserve of kids who like heavy metal, but now it has become a booming industry that has expanded well beyond its roo...
Merchandise
:
Fashion
:
Anti-Authenticity
Micro Trends
Anti-choice Architecture
Turned off by the model of mass-consumption, a new wave of luxury brands are removing excessive choice from the buying process in favour of a more ...
Stuffocation
:
Anti-Choice
:
Minimalism
Micro Trends
Brand Educators
Higher education is the next frontier for brands wanting to act as life-long partners to consumers.
Immortal Brand
:
Luxury
:
Education
Micro Trends
Culinary Diplomacy
Welcome to a new wave of Culinary Diplomacy, where food is used to forge closer relationships with consumers.
Chefs-in-residence
:
The E-motional Economy
:
In Situ
Micro Trends
Seeing Sound
Podcasts are adapting to a visual-first culture.
Podcasts
:
Transmedia Futures
:
Audio
Micro Trends
Pro-formance Training
Performance technology is growing up.
Wearable Tech
:
Self Quants
:
The Optimised Self
Micro Trends
Airbnb Backlash
The peer-to-peer home rental service's growth is causing friction with both local communities and the hotel industry.
Airbnb
:
The Sharing Economy
:
Hospitality
Micro Trends
Highly Sensitive
For consumers, skin sensitivity is the new anti-ageing.
Sensitive Skin
:
Pollution
:
Skincare
Micro Trends
Motherhood Bites
New restaurants, food events and delivery services are feeding parents and their children while respecting their individual identities.
Motherhood
:
Parenting
:
Restaurants
Micro Trends
Gateway Garments
Electronics brands are developing technology that has the potential to disrupt the fashion supply chain by turning our clothes into smart interfaces.
Connected
:
Smart Fabric
:
Big Data
Micro Trends
Neutral Beauty
The beauty industry is reflecting a shift in mindset with products that present a neutral aesthetic.
Neutral Culture
:
Fragrance
:
Makeup
Micro Trends
Sort by Serendipity
Brands are creating new sorting systems that foster discovery over obvious organisation.
Revelation Brands
:
Visual Merchandising
:
Serendipity
Micro Trends
Gastronomy Fetish
Just when we thought we couldn’t stomach any more food porn, creative industries are raising their game with a new blend of erotic exploration and ...
Culinary Culture
:
Sensory
:
ASMR
Micro Trends
Generation D Recruitment
Brands are waking up to the fact that graduate fairs and recruitment websites are no longer relevant as platforms for recruiting Generation D talent.
Recruitment
:
Gen Viz
:
Workplace Futures
Micro Trends
Arcane Skincare
In a bid to connect with consumers on an emotional level, beauty brands are embracing the New Age and creating products that feature mystical symbo...
Spirituality
:
Skincare
:
Shamanism
Micro Trends
Delivery-only Restaurants
Delivery-only Restaurants that use fresh ingredients and have chef credentials are offering a dinner time alternative.
Delivery
:
David Chang
:
Food Delivery
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