Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Band Brands

Micro Trends

Band Brands

Once band merchandise was the preserve of kids who like heavy metal, but now it has become a booming industry that has expanded well beyond its roo...
Merchandise : Fashion : Anti-Authenticity
Anti-choice Architecture

Micro Trends

Anti-choice Architecture

Turned off by the model of mass-consumption, a new wave of luxury brands are removing excessive choice from the buying process in favour of a more ...
Stuffocation : Anti-Choice : Minimalism
Brand Educators

Micro Trends

Brand Educators

Higher education is the next frontier for brands wanting to act as life-long partners to consumers.
Immortal Brand : Luxury : Education
Culinary Diplomacy

Micro Trends

Culinary Diplomacy

Welcome to a new wave of Culinary Diplomacy, where food is used to forge closer relationships with consumers.
Chefs-in-residence : The E-motional Economy : In Situ
Seeing Sound

Micro Trends

Seeing Sound

Podcasts are adapting to a visual-first culture.
Podcasts : Transmedia Futures : Audio
Pro-formance Training

Micro Trends

Pro-formance Training

Performance technology is growing up.
Wearable Tech : Self Quants : The Optimised Self
Airbnb Backlash

Micro Trends

Airbnb Backlash

The peer-to-peer home rental service's growth is causing friction with both local communities and the hotel industry.
Airbnb : The Sharing Economy : Hospitality
Highly Sensitive

Micro Trends

Highly Sensitive

For consumers, skin sensitivity is the new anti-ageing.
Sensitive Skin : Pollution : Skincare
Motherhood Bites

Micro Trends

Motherhood Bites

New restaurants, food events and delivery services are feeding parents and their children while respecting their individual identities.
Motherhood : Parenting : Restaurants
Gateway Garments

Micro Trends

Gateway Garments

Electronics brands are developing technology that has the potential to disrupt the fashion supply chain by turning our clothes into smart interfaces.
Connected : Smart Fabric : Big Data
Neutral Beauty

Micro Trends

Neutral Beauty

The beauty industry is reflecting a shift in mindset with products that present a neutral aesthetic.
Neutral Culture : Fragrance : Makeup
Sort by Serendipity

Micro Trends

Sort by Serendipity

Brands are creating new sorting systems that foster discovery over obvious organisation.
Revelation Brands : Visual Merchandising : Serendipity
Gastronomy Fetish

Micro Trends

Gastronomy Fetish

Just when we thought we couldn’t stomach any more food porn, creative industries are raising their game with a new blend of erotic exploration and ...
Culinary Culture : Sensory : ASMR
Generation D Recruitment

Micro Trends

Generation D Recruitment

Brands are waking up to the fact that graduate fairs and recruitment websites are no longer relevant as platforms for recruiting Generation D talent.
Recruitment : Gen Viz : Workplace Futures
Arcane Skincare

Micro Trends

Arcane Skincare

In a bid to connect with consumers on an emotional level, beauty brands are embracing the New Age and creating products that feature mystical symbo...
Spirituality : Skincare : Shamanism
Delivery-only Restaurants

Micro Trends

Delivery-only Restaurants

Delivery-only Restaurants that use fresh ingredients and have chef credentials are offering a dinner time alternative.
Delivery : David Chang : Food Delivery
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