Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle

Micro Trends

Aloha Raw

Move over sushi, step aside ceviche, poke is the hottest (coldest) new raw fish dish in town.

Hawaii : Los Angeles : Hawaiian Food

Micro Trends

Visual ASMR

Can slow motion make your heart beat faster? Digital creatives are drawing on sensory phenomena such as ASMR to develop a new type of visual fetish...

The E-motional Economy : ASMR : Tactility

Micro Trends

Data Designers

Data is the latest design tool in town and it is being used to shape better decisions on product development and marketing.

Data : Advertising : Lyst

Micro Trends

Regenerative Consumption

Ecological consciousness is inspiring new products that feed back to their sources in a cycle of regeneration.

Whole System Thinking : Radical Transparency : Sustainability Futures

Micro Trends

Mood Retail

The act of browsing has been given a new twist as retailers tailor their offers to people’s personal moods.

Uniqlo : Mood : Bentley

Micro Trends

Anti-diet Mentality

Brands are ditching the word ‘diet’ and focusing on achievable personal improvement over perfection.

Anti-diet : Weight Loss : Wellbeing

Micro Trends

Drop-in Mindfulness

New studios are forgoing languid spiritual retreats in favour of affordable, drop-in classes that offer a way for busy urbanites to unplug and unwind.

Mindfulness : Meditation : Spirtuality

Micro Trends

The XXX Factor

Sex is back in fashion, but this time it’s about getting the metrics, irony and humour bang on.

Diesel : Vivienne Westwood : JW Anderson

Micro Trends

Melbourne Food and Drink Safari

At the centre of the Australian creative industry, Melbourne’s food and drink sector celebrates wellbeing, community and social enterprise.

Melbourne : Australia : Safari

Micro Trends

Male Positivity

New cultural initiatives are re-examining masculinity by focusing on mental health, body image and depression.

Re-con Man : Masculinity : Mental Health

Micro Trends

Smart Search

Global – Introducing artificial intelligence in retail is enabling brands to create smarter searches.

IBM Watson : Artificial Intelligence : Predictive Retail

Micro Trends

Room Service Retail

High street brands are collaborating with the hospitality sector to enable customers to shop without leaving their hotel room.

Hotel Retail : Room Service : Millennial Mindset

Micro Trends

Blockchain Consumerism

Still in its infancy, the blockchain has the potential to cut out financial institutions and third parties in the selling of goods and services.

Blockchain : Provenance : Trust

Micro Trends

Boutique Boxing

Boxing is typically associated with brutal training regimens and testosterone-fuelled fights, but boutique studios are changing the rules of the ga...

Boutique Boxing : Fight Club : Empowered

Micro Trends

Recycling Rebranded

Fashion retailers are finding ways to negotiate the desire for sustainability by creating a new aesthetic around recycling.

Recycling : Closed-loop : H&M

Micro Trends

The Art of Sipping

The idea of slowly sipping and savouring straight liquor is making a comeback.

Sipsmith : Bacardi : Alcohol

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