Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle

Micro Trends

Future Forecast 2024: Travel & Hospitality

2023 was a remarkable year for travel. The post-pandemic ‘revenge travel’ phenomenon shot to new heights as global travellers spent unprecedented a...

Travel : Hospitality : Luxury

Micro Trends

Future Forecast 2024: Pop Culture & Media

A saturated media environment has left consumers tired of old news formats. Instead, they want new forms of stimulation and entertainment that can ...

Media : Pop Culture : Entertainment

Micro Trends

Future Forecast 2024: Retail

Retail is settling into a post-Covid landscape in which consumers frequently welcome brands into their homes, exploring products, consuming content...

Retail : Luxury : Fashion

Micro Trends

Future Forecast 2024: Health & Wellness

The sector will benefit from accelerating innovations in sleep enhancement, nutrition and wellbeing in the hope of achieving longer and healthier l...

Health : Wellness : Future Forecast

Micro Trends

Future Forecast 2024: Fashion

Consumer demand for a sustainable fashion industry is peaking, pushing companies to find innovations in technology, garment care and more.

Fashion : Future Forecast : Reports

Micro Trends

Future Forecast 2024: Design

From elastic agencies responding to changing B2B requirements to designers creating adaptable furniture suited to our post-pandemic lifestyles, des...

Design : Architecture : Branding

Micro Trends

Future Forecast 2024: Beauty

Trends in the beauty sector are being turbocharged by TikTok, creating a large pool of consumers for whom the line between their real and filtered ...

Beauty : Future Forecast : Reports

Micro Trends

Future Forecast 2024: Technology

Rapid advances in technology are creating a new pool of consumers who are happy to leave the social, economic and political crises of the real worl...

Technology : Health & Wellness : Society

Micro Trends

Future Five: Mobility

As part of our Future Five 2024 report, we explore three key trends developing in the Mobility sector.

Mobility : Automotive : Technology

Micro Trends

Future Five: Identities

As part of our Future Five 2024 report, we explore the shifts in identity that are all-important in understanding the consumer of tomorrow.

Identities : Future Five : Topics

Micro Trends

Future Five: Home & Family

As part of our Future Five 2024 report, we explore the rising challenges and opportunities in relation to our family and home lives.

Future Five : Home & Family : Topics

Micro Trends

Future Five: Sustainability

As part of our Future Five 2024 report, we explore three directions brands and business should heed as we strive for a more sustainable future.

Sustainability : Technology : Fashion

Micro Trends

Future Five: Artificial Intelligence

As part of our Future Five 2024 report, we explore the impact of AI on the year ahead.

Technology : AI : Design

Micro Trends

Gen Z Activism

As polarisation deepens in the US, Gen Z are using their voice online, and in office, to create change.

Society : Youth : US

Micro Trends

Hype Bakes

From exclusive drops to A-lister endorsements and cult social media followings, bakeries have entered their hype bake era.

Food : Fashion : Hypebakes

Micro Trends

Cultured Waste

As consumers tire of separating authentic sustainability claims from greenwashing, designers are using culture and heritage to cut through the noise.

Design : Sustainability : Culture

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