Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle

Micro Trends

Gateway Garments

Electronics brands are developing technology that has the potential to disrupt the fashion supply chain by turning our clothes into smart interfaces.

Connected : Smart Fabric : Big Data

Micro Trends

Neutral Beauty

The beauty industry is reflecting a shift in mindset with products that present a neutral aesthetic.

Neutral Culture : Fragrance : Makeup

Micro Trends

Sort by Serendipity

Brands are creating new sorting systems that foster discovery over obvious organisation.

Revelation Brands : Visual Merchandising : Serendipity

Micro Trends

Gastronomy Fetish

Just when we thought we couldn’t stomach any more food porn, creative industries are raising their game with a new blend of erotic exploration and ...

Culinary Culture : Sensory : ASMR

Micro Trends

Generation D Recruitment

Brands are waking up to the fact that graduate fairs and recruitment websites are no longer relevant as platforms for recruiting Generation D talent.

Recruitment : Gen Viz : Workplace Futures

Micro Trends

Arcane Skincare

In a bid to connect with consumers on an emotional level, beauty brands are embracing the New Age and creating products that feature mystical symbo...

Spirituality : Skincare : Shamanism

Micro Trends

Delivery-only Restaurants

Delivery-only Restaurants that use fresh ingredients and have chef credentials are offering a dinner time alternative.

Delivery : David Chang : Food Delivery

Micro Trends

Virtual Empathy

Brands are creating virtual reality experiences that maximise audiences’ empathy for the subject matter.

Virtual Reality : Gen Viz : E-motional Economy

Micro Trends

Fresh-batch Beauty

Beauty brands are embracing the philosophy that fresh, small-batch production methods yield quality products.

Natural Beauty : Organic Beauty : Customisation

Micro Trends

Countertop Connoisseurs

Technology is enabling drinks consumers to explore their palates in the comfort of their own home.

Connoisseurship : Beverages : Somm

Micro Trends

Community TV

Digital technology is enabling a new wave of start-ups to curate and build video content around communities of like-minded individuals.

Gen Viz : Revelation Brands : Mega-Systems

Micro Trends

Social Wellness

Exclusive wellness clubs and apps are facilitating social interactions and redefining what it means to meet, mingle and be well.

Social Wellness : Social Clubs : Apps

Micro Trends

Digital Disorders

When it comes to looking after our skin, we must combat our digital habits.

Skincare : Protective : HEV Rays

Micro Trends

The New Letter

Publishers are rethinking newsletters to keep younger audiences engaged.

Newsletters : Email : Opt-in Culture

Micro Trends

Mobile Money

Digital-first banks optimised for mobile and with a focus on user experience and convenience could spell the end of retail banking as we know it.

Mobile Banking : Financial Services : Digital-natives

Micro Trends

Snapshot News

Global – As their audiences move to mobile, news outlets are streamlining their content to fit smaller contexts and shorter attention spans.

Mobile News : Quartz : Refinery29

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