Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Micro Trends

Generation D Recruitment

Brands are waking up to the fact that graduate fairs and recruitment websites are no longer relevant as platforms for recruiting Generation D talent.

Recruitment : Gen Viz : Workplace Futures

Micro Trends

Arcane Skincare

In a bid to connect with consumers on an emotional level, beauty brands are embracing the New Age and creating products that feature mystical symbo...

Spirituality : Skincare : Shamanism

Micro Trends

Delivery-only Restaurants

Delivery-only Restaurants that use fresh ingredients and have chef credentials are offering a dinner time alternative.

Delivery : David Chang : Food Delivery

Micro Trends

Virtual Empathy

Brands are creating virtual reality experiences that maximise audiences’ empathy for the subject matter.

Virtual Reality : Gen Viz : E-motional Economy

Micro Trends

Fresh-batch Beauty

Beauty brands are embracing the philosophy that fresh, small-batch production methods yield quality products.

Natural Beauty : Organic Beauty : Customisation

Micro Trends

Countertop Connoisseurs

Technology is enabling drinks consumers to explore their palates in the comfort of their own home.

Connoisseurship : Beverages : Somm

Micro Trends

Community TV

Digital technology is enabling a new wave of start-ups to curate and build video content around communities of like-minded individuals.

Gen Viz : Revelation Brands : Mega-Systems

Micro Trends

Social Wellness

Exclusive wellness clubs and apps are facilitating social interactions and redefining what it means to meet, mingle and be well.

Social Wellness : Social Clubs : Apps

Micro Trends

Digital Disorders

When it comes to looking after our skin, we must combat our digital habits.

Skincare : Protective : HEV Rays

Micro Trends

The New Letter

Publishers are rethinking newsletters to keep younger audiences engaged.

Newsletters : Email : Opt-in Culture

Micro Trends

Mobile Money

Digital-first banks optimised for mobile and with a focus on user experience and convenience could spell the end of retail banking as we know it.

Mobile Banking : Financial Services : Digital-natives

Micro Trends

Snapshot News

Global – As their audiences move to mobile, news outlets are streamlining their content to fit smaller contexts and shorter attention spans.

Mobile News : Quartz : Refinery29

Micro Trends

Aloha Raw

Move over sushi, step aside ceviche, poke is the hottest (coldest) new raw fish dish in town.

Hawaii : Los Angeles : Hawaiian Food

Micro Trends

Visual ASMR

Can slow motion make your heart beat faster? Digital creatives are drawing on sensory phenomena such as ASMR to develop a new type of visual fetish...

The E-motional Economy : ASMR : Tactility

Micro Trends

Data Designers

Data is the latest design tool in town and it is being used to shape better decisions on product development and marketing.

Data : Advertising : Lyst

Micro Trends

Regenerative Consumption

Ecological consciousness is inspiring new products that feed back to their sources in a cycle of regeneration.

Whole System Thinking : Radical Transparency : Sustainability Futures

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