Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Beyond Product Placement

Micro Trends

Beyond Product Placement

From offering creative control to bypassing consumer skip culture, music videos are offering brands new opportunities for product placement.
Branding : Fashion : Media
Healthy Baby Bites

Micro Trends

Healthy Baby Bites

The baby food aisle now reflects wider eating shifts towards healthy options.
Food : Wellness : Baby Food
Chat Fiction

Micro Trends

Chat Fiction

Our smartphone addiction is informing a new way of reading.
Digital : Youth : Media
Sustainable Spending

Micro Trends

Sustainable Spending

New digital tools are helping shoppers evaluate the sustainability of their purchases and providing more ethically viable options.
Finance : Retail : Sustainability
Automated Commerce

Micro Trends

Automated Commerce

In the age of convenience, Automated Commerce is re-inventing grocery shopping.
Food : Retail : Technology
Downtime On Demand

Micro Trends

Downtime On Demand

As people spend more time in transit, there is a growing need for on-demand spaces in cities that enable workers to rest and re-energise.
Hospitality : Workplace : Travel
Adulting Ads

Micro Trends

Adulting Ads

Notions of luxury have evolved beyond traditional status symbols, with brands creating new narratives that speak frankly to the emotionally driven ...
Advertising : Luxury : Millennials
Smartphone Therapies

Micro Trends

Smartphone Therapies

Why consumers are swapping synthetic drugs for smartphone-based treatments.
Health : Digital : Wellness
Serene Hospitality

Micro Trends

Serene Hospitality

Silence is emerging as a new signifier of luxury in high-end hospitality.
Hospitality : Luxury : Travel
Terroir Spirits

Micro Trends

Terroir Spirits

As the spirits market becomes increasingly crowded, new launches are moving away from traditional terroir and ingredients.
Drinks : Spirits : Alcohol
Virtual Sanctuaries

Micro Trends

Virtual Sanctuaries

The growth of the wellness industry can probably be linked to our increasingly digital lives. But while many of us feel that our wellbeing depends ...
Virtual Sancturies : Digital Wellness : Wellness
Safety in Sound

Micro Trends

Safety in Sound

From installing safety sound capabilities in electric cars to detecting anomalies in heavy machinery, brands are exploring the potential of sound t...
Auto : Product Design : Technology
Conscious Aftercare

Micro Trends

Conscious Aftercare

In a bid to address the widespread use of dated and damaging laundry habits, eco-conscious luxury brands are educating their customers on the benef...
Sustainability : Luxury : Fashion
Upstream Eating

Micro Trends

Upstream Eating

Fuelled by the backlash against clean eating, digitally adept consumers are turning to reputable, medically assured sources to help them make more ...
Food : Wellness : Healthcare
At-home Analysis

Micro Trends

At-home Analysis

Beauty brands are looking beyond tools that provide a one-off diagnosis to those that offer ongoing analysis.
At-home Analysis : Beauty : Tech
Self-care Spaces

Micro Trends

Self-care Spaces

New community and co-working spaces are emerging that provide a nuanced approach to self-care.
Wellness : Workplace : Community
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