Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle

Micro Trends

Anti-intuitive Cooking

New packaged food products and at-home appliances are making it easier to cook gourmet food at home.

Food : Technology : Convenience

Micro Trends

Pollution Apparel

Leading creatives are using water pollution as a resource to highlight unsustainable production practices in the fashion industry and offer alterna...

Fashion : Apparel : Sustainability

Micro Trends

Countering Counterfeits

As fashion counterfeiters become smarter and more relentless in their approach, brands and consumers are looking to digital tools and technology in...

Fashion : Apparel : Technology

Micro Trends

Immersive Interfaces

New phygital interfaces are reshaping branded spaces and our personal environments.

Technology : Design : Retail

Micro Trends

Beyond Product Placement

From offering creative control to bypassing consumer skip culture, music videos are offering brands new opportunities for product placement.

Branding : Fashion : Media

Micro Trends

Healthy Baby Bites

The baby food aisle now reflects wider eating shifts towards healthy options.

Food : Wellness : Baby Food

Micro Trends

Chat Fiction

Our smartphone addiction is informing a new way of reading.

Digital : Youth : Media

Micro Trends

Sustainable Spending

New digital tools are helping shoppers evaluate the sustainability of their purchases and providing more ethically viable options.

Finance : Retail : Sustainability

Micro Trends

Automated Commerce

In the age of convenience, Automated Commerce is re-inventing grocery shopping.

Food : Retail : Technology

Micro Trends

Downtime On Demand

As people spend more time in transit, there is a growing need for on-demand spaces in cities that enable workers to rest and re-energise.

Hospitality : Workplace : Travel

Micro Trends

Adulting Ads

Notions of luxury have evolved beyond traditional status symbols, with brands creating new narratives that speak frankly to the emotionally driven ...

Advertising : Luxury : Millennials

Micro Trends

Smartphone Therapies

Why consumers are swapping synthetic drugs for smartphone-based treatments.

Health : Digital : Wellness

Micro Trends

Serene Hospitality

Silence is emerging as a new signifier of luxury in high-end hospitality.

Hospitality : Luxury : Travel

Micro Trends

Terroir Spirits

As the spirits market becomes increasingly crowded, new launches are moving away from traditional terroir and ingredients.

Drinks : Spirits : Alcohol

Micro Trends

Virtual Sanctuaries

The growth of the wellness industry can probably be linked to our increasingly digital lives. But while many of us feel that our wellbeing depends ...

Virtual Sancturies : Digital Wellness : Wellness

Micro Trends

Safety in Sound

From installing safety sound capabilities in electric cars to detecting anomalies in heavy machinery, brands are exploring the potential of sound t...

Auto : Product Design : Technology

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