Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Virtual Reality Arcades

Micro Trends

Virtual Reality Arcades

The key to virtual reality’s success may lie in the renaissance of the video game arcade.
Technology : Media : Design
The Vagina Reconsidered

Micro Trends

The Vagina Reconsidered

A wave of straight-talking, chemical-free and design-savvy brands are challenging the taboo around feminine hygiene.
Beauty : Wellness : Branding
American Values Marketing

Micro Trends

American Values Marketing

Growing income disparity in the US has left a large segment of the American population turning inwards, holding on to local ties and valu...
Advertising : Marketing : Branding
Honest Products

Micro Trends

Honest Products

In today’s beauty landscape, where consumers can Google the benefits of any ingredient in seconds, a new hyper-educated shopper is emerging.
Beauty : Skincare : Cosmetics
Veritas Media

Micro Trends

Veritas Media

With the rise of fake news, post-truth politics and alternative facts, consumers are hungry for media content they can trust.
Civic Brands : Media : Fake News
Friend Bots

Micro Trends

Friend Bots

Brands are combining artificial intelligence with anthropomorphic design to create robots that offer friendship on demand.
Neo-Kinship : Kuri : Gatebox 
Courtship Crisis

Micro Trends

Courtship Crisis

As online dating becomes the norm, consumers are looking for services to augment their failing courtship skills.
Tinder : Neo-Kinship : Social Anxiety
Civic Placemakers

Micro Trends

Civic Placemakers

Brands are taking a more proactive role in shaping their cities by leading urban regeneration initiatives and investing in the development of publi...
Civic Brands : Placemaking : Brandstanding
Work Zones

Micro Trends

Work Zones

Concentration is the new concern for designers of open-plan offices, as playful features and vibrant décor are vetoed in favour of modest int...
Workplace Futures : Focus : Co-working
Brand Parents

Micro Trends

Brand Parents

Parents are looking for technology to help them achieve a better balance between the stresses of work and family life.
Parenting : Snoo : Future Family
Post-ownership Products

Micro Trends

Post-ownership Products

Brands are responding to the continued growth of collaborative consumption by designing products that appeal to multiple temporary users rather tha...
Civic Brands : Collaborative Consumption : MINI
Affirmative Fractions

Micro Trends

Affirmative Fractions

Brands are using price segmentation to make high-quality products and services available at a fair price.
Civic Brands : The Just Nots : Retail
Sleep Eats

Micro Trends

Sleep Eats

Sleep is the new frontier in wellness, and brands are developing new foods, drinks and supplements that calm the mind, aid sleep and restore c...
Functional Foods : Sleep : Wellness
Telepresence Tech

Micro Trends

Telepresence Tech

The Skype generation is coming of age as people across the world connect via telepresence technology.
Technology : Neo-Kinship : Family
Intelligent Gaming

Micro Trends

Intelligent Gaming

Content creators are looking to different forms of media as a way to contextualise and intellectualise video games.
Gaming : Ubisoft : Video Games
Fast Fabrication

Micro Trends

Fast Fabrication

A burgeoning revolution in robotics is enabling apparel and footwear brands to adopt automated manufacturing systems that have proven difficult to ...
Adidas : Automation : Workplace Futures
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