Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle

Micro Trends

Stripped-back Hospitality

Luxury hotels are paring back superfluous services and features in the hope of offering a more streamlined experience.

Luxury : Hospitality : Travel

Micro Trends

Reclaiming Braids

Young black women coming of age are turning away from chemical relaxers and celebrating their identity and heritage through braiding, a hai...

Beauty : Youth : Hair

Micro Trends

Connected Kitchens

Kitchen appliance manufacturers are using voice assistants, recipe integration and computer vision to turn the kitchen into a hub of connectivity.

Technology : Food : Cooking

Micro Trends

Fresh Frozen

With the rise of plant-based eating, new brands are rethinking frozen food to appeal to more health-conscious consumers.

Food : Convenience : Packaging

Micro Trends

Digital Fit

With product returns costing US retailers a staggering £254bn ($351bn, €287bn) in lost sales every year, according to a National Retail Federatio...

Fashion : Retail : Digital

Micro Trends

Multisensory Beauty

From embracing new technology to encouraging ritualised applications, brands are offering new sensory touchpoints for the beauty consumer.

Beauty : Technology : Haircare

Micro Trends

Liberal Leisure Havens

As political divides widen and people increasingly vote with their wallets, a new wave of liberal hoteliers are offering hospitality ventures with ...

Hospitality : Travel : Politics

Micro Trends

AI Advisors

Tired of nutritional tracking apps that collate data but fail to provide valuable, bespoke insight, consumers are turning to food advisors driven b...

Wellness : Digital : Technology

Micro Trends

Modern Male Medicare

New pharmaceutical brands are launching online platforms that help to destigmatise men’s health problems.

Health : Wellness : New Masculinity

Micro Trends

Grocery AI-sles

With 44% of jobs in the UK retail sector expected to be at risk of automation by the early 2030s, according to PwC, grocery brands are increasingly...

Retail : Digital : Technology

Micro Trends

Augmented Retail

As augmented and virtual reality continues to grow towards an expected market value of £80.3bn ($108bn, €91.3bn) by 2021, brands are using the tec...

Retail : Digital : Fashion

Micro Trends

Crypto-affluence

The rise of cryptocurrencies is making luxury more accessible by creating new models of purchasing and investing in high-value items.

Luxury : Finance : Blockchain

Micro Trends

Luxury Cars On Demand

High-end car manufacturers are adopting subscription-based services in order to offer levels of convenience that stretch beyond traditional forms o...

Automotive : Luxury : Digital

Micro Trends

Brandlords

As our relationships with brands become increasingly intimate, future-facing businesses will expand their luxury services by offering branded homes...

Luxury : Hospitality : Architecture

Micro Trends

Digital Fabric

As new technologies help to facilitate fashion-buying in digital spaces, brands are exploring how they can translate the tactility of materials int...

Fashion : Retail : Digital

Micro Trends

Space-age Materials

Although the idea of space travel has long influenced fashion, a new wave of designers is looking beyond our planet as a way of solving problems cl...

Fashion : Retail : Technology

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