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Micro Trends
Specific shifts in consumer behaviour that are changing the business environment in the short term.
Micro Trends
Digital Fit
With product returns costing US retailers a staggering £254bn ($351bn, €287bn) in lost sales every year, according to a National Retail Federatio...
Fashion
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Retail
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Digital
Micro Trends
Multisensory Beauty
From embracing new technology to encouraging ritualised applications, brands are offering new sensory touchpoints for the beauty consumer.
Beauty
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Technology
:
Haircare
Micro Trends
Liberal Leisure Havens
As political divides widen and people increasingly vote with their wallets, a new wave of liberal hoteliers are offering hospitality ventures with ...
Hospitality
:
Travel
:
Politics
Micro Trends
AI Advisors
Tired of nutritional tracking apps that collate data but fail to provide valuable, bespoke insight, consumers are turning to food advisors driven b...
Wellness
:
Digital
:
Technology
Micro Trends
Modern Male Medicare
New pharmaceutical brands are launching online platforms that help to destigmatise men’s health problems.
Health
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Wellness
:
New Masculinity
Micro Trends
Grocery AI-sles
With 44% of jobs in the UK retail sector expected to be at risk of automation by the early 2030s, according to PwC, grocery brands are increasingly...
Retail
:
Digital
:
Technology
Micro Trends
Augmented Retail
As augmented and virtual reality continues to grow towards an expected market value of £80.3bn ($108bn, €91.3bn) by 2021, brands are using the tec...
Retail
:
Digital
:
Fashion
Micro Trends
Crypto-affluence
The rise of cryptocurrencies is making luxury more accessible by creating new models of purchasing and investing in high-value items.
Luxury
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Finance
:
Blockchain
Micro Trends
Luxury Cars On Demand
High-end car manufacturers are adopting subscription-based services in order to offer levels of convenience that stretch beyond traditional forms o...
Automotive
:
Luxury
:
Digital
Micro Trends
Brandlords
As our relationships with brands become increasingly intimate, future-facing businesses will expand their luxury services by offering branded homes...
Luxury
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Hospitality
:
Architecture
Micro Trends
Digital Fabric
As new technologies help to facilitate fashion-buying in digital spaces, brands are exploring how they can translate the tactility of materials int...
Fashion
:
Retail
:
Digital
Micro Trends
Space-age Materials
Although the idea of space travel has long influenced fashion, a new wave of designers is looking beyond our planet as a way of solving problems cl...
Fashion
:
Retail
:
Technology
Micro Trends
Avatar Influence
From their role as brand ambassadors to their impact on consumers’ interactions in fashion, digital avatars are opening up new opportunities for ...
Fashion
:
Digital
:
Retail
Micro Trends
Activism Dining
Food is now being used not only as a way to understand other cultures, but as a form of resistance against a backdrop of political unrest.
Food
:
Drinks
:
Activism
Micro Trends
The Make-up Movement
In response to online make-up shaming, beauty brands are challenging industry misconceptions and redefining what it means to wear make-up.
Beauty
:
Youth
:
Makeup
Micro Trends
Rethinking Bodycare
Inspired by innovations in facial skincare, brands offering bodycare products are developing more efficacious formulas and highlighting the benefit...
Beauty
:
Branding
:
Packaging
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