Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Spirited Synthesis

Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle

Micro Trends

Men at Work

Bravado and competitiveness are becoming outdated traits in the workplace, as businesses turn their attention to improving male emotional intellige...

Micro Trends

Cultivating Flavour

Traditionally, fruit and vegetables have been cultivated for hardiness, but a number of innovators are choosing to grow them from a different start...

Food : Flavour : Fruit

Micro Trends

Soft Masculinity

In a world of toxic masculinity, a softer, more delicate and visibly feminine way to be a man is gaining prominence in East Asia and the West.

Youth : Beauty : New Masculinity

Micro Trends

Girlswear for Boys

The genderless children’s clothing sector has typically featured girls borrowing from the boys. Now, brands and organisations are flipping the narr...

Fashion : Youth : Retail

Micro Trends

Bed and Beverages

A new type of hotel is emerging where alcohol is not confined to the bar, but is at the core of the hospitality experience.

Travel : Hospitality : Drinks

Micro Trends

The Modern Apothecary

With an emphasis on community and education, the next generation of supplement brands are re-imagining the high street store format.

Health : Wellness : Retail

Micro Trends

App-surance

A new wave of insurance brands are creating digitally powered products that fit with Millennials’ lifestyles.

Digital : FinTech : Travel

Micro Trends

Brand Redemption

In the wake of moral recklessness, there is growing consensus that ethically dubious industries should account for their wrongdoings and atone for ...

Digital : Food : Technology

Micro Trends

Bundled Buys

From helping consumers navigate a seasonless fashion model to combating the resale market, luxury fashion brands are exploring the benefits of sell...

Luxury : Apparel : Retail

Micro Trends

Edible Incubators

The food and drink sector is drawing inspiration from Silicon Valley, with new incubators opening that foster collaboration and creativity for ne...

Food : Drink : Retail

Micro Trends

Industrial Garments

By applying the same processes to clothing as they would to object design, industrial designers are bringing their specialism to the field of fas...

Fashion : Apparel : Technology

Micro Trends

Cyclical beauty

Beauty brands are taking inspiration from the wellness industry and creating products aligned with natural human cycles and chronobiology.

Beauty : Cyclical : Hormones

Micro Trends

Room Service Revitalised

To win over today’s travellers and compete with Airbnb, hotels are re-assessing the functionality, flavours and frills of their room se...

Hospitality : Travel : Food

Micro Trends

Extreme Therapies

As consumers continue to look for new ways to optimise their fitness routines, boutique gyms are introducing previously inaccessible technologies t...

Health And Wellness : Gyms : Fitness

Micro Trends

Dental Rework

New dental care brands are transforming our everyday, mundane routines into high-end and accessible products and experiences.

Wellness : Health : Dental

Micro Trends

Click and Connect

With 40% of global shoppers now preferring to purchase clothing and footwear online, brands are exploring new ways to push the buying power of th...

Retail : Apparel : Fashion

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