Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Bed and Beverages

Micro Trends

Bed and Beverages

A new type of hotel is emerging where alcohol is not confined to the bar, but is at the core of the hospitality experience.
Travel : Hospitality : Drinks
The Modern Apothecary

Micro Trends

The Modern Apothecary

With an emphasis on community and education, the next generation of supplement brands are re-imagining the high street store format.
Health : Wellness : Retail
App-surance

Micro Trends

App-surance

A new wave of insurance brands are creating digitally powered products that fit with Millennials’ lifestyles.
Digital : FinTech : Travel
Brand Redemption

Micro Trends

Brand Redemption

In the wake of moral recklessness, there is growing consensus that ethically dubious industries should account for their wrongdoings and atone for ...
Digital : Food : Technology
Bundled Buys

Micro Trends

Bundled Buys

From helping consumers navigate a seasonless fashion model to combating the resale market, luxury fashion brands are exploring the benefits of sell...
Luxury : Apparel : Retail
Edible Incubators

Micro Trends

Edible Incubators

The food and drink sector is drawing inspiration from Silicon Valley, with new incubators opening that foster collaboration and creativity for ne...
Food : Drink : Retail
Industrial Garments

Micro Trends

Industrial Garments

By applying the same processes to clothing as they would to object design, industrial designers are bringing their specialism to the field of fas...
Fashion : Apparel : Technology
Cyclical beauty

Micro Trends

Cyclical beauty

Beauty brands are taking inspiration from the wellness industry and creating products aligned with natural human cycles and chronobiology.
Beauty : Cyclical : Hormones
Room Service Revitalised

Micro Trends

Room Service Revitalised

To win over today’s travellers and compete with Airbnb, hotels are re-assessing the functionality, flavours and frills of their room se...
Hospitality : Travel : Food
Extreme Therapies

Micro Trends

Extreme Therapies

As consumers continue to look for new ways to optimise their fitness routines, boutique gyms are introducing previously inaccessible technologies t...
Health And Wellness : Gyms : Fitness
Dental Rework

Micro Trends

Dental Rework

New dental care brands are transforming our everyday, mundane routines into high-end and accessible products and experiences.
Wellness : Health : Dental
Click and Connect

Micro Trends

Click and Connect

With 40% of global shoppers now preferring to purchase clothing and footwear online, brands are exploring new ways to push the buying power of th...
Retail : Apparel : Fashion
Stripped-back Hospitality

Micro Trends

Stripped-back Hospitality

Luxury hotels are paring back superfluous services and features in the hope of offering a more streamlined experience.
Luxury : Hospitality : Travel
Reclaiming Braids

Micro Trends

Reclaiming Braids

Young black women coming of age are turning away from chemical relaxers and celebrating their identity and heritage through braiding, a hai...
Beauty : Youth : Hair
Connected Kitchens

Micro Trends

Connected Kitchens

Kitchen appliance manufacturers are using voice assistants, recipe integration and computer vision to turn the kitchen into a hub of connectivity.
Technology : Food : Cooking
Fresh Frozen

Micro Trends

Fresh Frozen

With the rise of plant-based eating, new brands are rethinking frozen food to appeal to more health-conscious consumers.
Food : Convenience : Packaging
VIEW MORE
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN