Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to inclusion by adopting new language rather than retreating from their efforts.

Micro Trends

Fitness Fan Clubs

Celebrity-led running events are picking up speed across the US, encouraging a culture of fitness inclusivity while taking fandom forward.

Micro Trends

Symbiotic Signals

Designers are using technology to bridge the communication gap between human and non-human life, nurturing a more harmonious and symbiotic relationship with nature.

Micro Trends

Heritage Brand-umentaries

Legacy brands are turning to cinematic documentaries and long-form storytelling to showcase their history, craftsmanship and cultural roots.

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever.

Micro Trends

Precision Running

As consumers look for ways to engage their body and mind beyond the yoga mat, brands are re-evaluating the function of running as a holistic wellbe...

Running : Fitness : Health And Wellness

Micro Trends

Data ID Stores

Future-facing bricks-and-mortar brands are personalising the store experience through the use of consumer data profiles.

Retail : Fashion : Food And Drink

Micro Trends

Office Stores

Through new technological and physical touchpoints, FMCG brands are exploring the workplace as a profitable retail opportunity.

Retail : Convenience : Co-working

Micro Trends

The New Casino

Casinos have long relied on symbols of ostentatious wealth. But to win over the younger generation, they are rethinking gambling formats and abando...

Luxury : Hospitality : Travel

Micro Trends

Acne Positivity

As #bodypositivity continues to expand, young people are leading a movement towards the acceptance of acne – a skin condition that has l...

Youth : Beauty : Wellness

Micro Trends

Low-proof Drinkers

Consumers are eschewing the extremes of binge-drinking and abstinence in favour of a more considered relationship with alcohol.

Hospitality : Drinks : Wellness

Micro Trends

Colour Refresh

At-home hair colour is getting an uplift from brands that are launching kits with salon-quality dyes and precision application tools.

Beauty : Hair Care

Micro Trends

Blockchain Fashion

While blockchain’s use in fashion has typically been for transparency, a new wave of brands are recognising its potential to empower both creatives...

Fashion : Blockchain : Design

Micro Trends

Fast (Conscious) Fashion

With convenience often outweighing consciousness, a series of new apps are making it easier to integrate sustainable fashion choices into consumers...

Fast Fashion : Sustainability : Upcycling

Micro Trends

Debt-protectors

Spurred on by consumers’ economic insecurity, fintech firms are creating new financial tools that help people become more astute spenders and savers.

Fintech : Visa : Technology

Micro Trends

New Fragrance Frontiers

With the niche fragrance sector growing exponentially, brands are having to push the boundaries of scent in order to stand out from the crowd.

Beauty : Fragrance : Retail

Micro Trends

Hype Beauty

Beauty brands are subverting the traditional codes of beauty partnerships by aligning with new cultural communities that tap into music influencers...

Beauty : Retail : Fashion

Micro Trends

Connecting Clubs

In an age of peripatetic living, digital nomads are seeking meaningful experiences and co-living spaces that foster real-life connection...

Travel : Hospitality : Luxury

Micro Trends

Alternative Energy Drinks

Growing concern about the negative health impact of high-sugar and caffeine energy drinks is prompting the development of less harmful alternative...

Food And Drink : Wellness : Retail

Micro Trends

Pregnancy Wellbeing

As Millennial women start their own families, brands are creating pregnancy products and services that reflect their tastes while still catering fo...

Pregnancy : Wellness : Wellbeing

Micro Trends

Off-demand Entertainment

A new type of television, rooted in nostalgia for scheduled programmes, is disrupting our excessive on-demand culture.

Media : Entertainment : Digital

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