Micro Trends

Specific shifts in consumer behaviour that are changing the business environment in the short term.

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appearance

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seamless commerce opportunities than ever

Micro Trends

Matrescence

The concept of matrescence highlights the profound physical, emotional and neurological shifts experienced by new mothers, presenting brands with a unique chance to engage and support parents during this transformative life stage

Micro Trends

Scent Retail Futures

Luxury fragrance retail is turning to AI and immersive experiences to provide bricks-and-mortar customers with curated and personalised scent discovery

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mother Nature in a bottle

Micro Trends

Debt-protectors

Spurred on by consumers’ economic insecurity, fintech firms are creating new financial tools that help people become more astute spenders and savers.

Fintech : Visa : Technology

Micro Trends

New Fragrance Frontiers

With the niche fragrance sector growing exponentially, brands are having to push the boundaries of scent in order to stand out from the crowd.

Beauty : Fragrance : Retail

Micro Trends

Hype Beauty

Beauty brands are subverting the traditional codes of beauty partnerships by aligning with new cultural communities that tap into music influencers...

Beauty : Retail : Fashion

Micro Trends

Connecting Clubs

In an age of peripatetic living, digital nomads are seeking meaningful experiences and co-living spaces that foster real-life connection...

Travel : Hospitality : Luxury

Micro Trends

Alternative Energy Drinks

Growing concern about the negative health impact of high-sugar and caffeine energy drinks is prompting the development of less harmful alternative...

Food And Drink : Wellness : Retail

Micro Trends

Pregnancy Wellbeing

As Millennial women start their own families, brands are creating pregnancy products and services that reflect their tastes while still catering fo...

Pregnancy : Wellness : Wellbeing

Micro Trends

Off-demand Entertainment

A new type of television, rooted in nostalgia for scheduled programmes, is disrupting our excessive on-demand culture.

Media : Entertainment : Digital

Micro Trends

Responsive Wayfinding

Retailers are harnessing digital tools to bring the speed and convenience of navigating an online store to the physical bricks-and-mortar setting.

Storefront Salvation : Retail : Placemaking

Micro Trends

Convenience Stores 2.0

Corner stores are moving away from sugary snacks to offer fresh, organic and vegan alternatives, accessible to all 24/7.

Convenience : Retail : Vegan

Micro Trends

Relationship Games

Players and developers are exploring gaming’s potential to build positive, meaningful relationships between boys and men.

New Masculinity : Media : Entertainment

Micro Trends

EQ Toys for Boys

Shifting attitudes among parents are driving a movement for boys’ toys that inspire emotional intelligence above raucous play.

New Masculinity : Youth : Family

Micro Trends

Street Sport Rebels

Women across the world are taking to the streets and engaging in urban sports as a means of activism and self-empowerment.

Youth : Wellness : Female Futures

Micro Trends

Top-tier Terminals

Companies are embedding luxury services into airports to ease the limbo of waiting for flights.

Luxury : Travel : Hospitality

Micro Trends

Body-positive Men

With men still portrayed by advertisers as overwhelmingly slim, tall and muscular, there is an increasing desire to see new representations...

New Masculinity : Wellness : Branding

Micro Trends

Redefining Strength

Testosterone-centric gym culture is increasingly out of step with a new generation of men who want to become physically and mentally strong, with...

Health And Wellness : Branding : New Masculinity

Micro Trends

Lessons in Manhood

A new awareness is emerging of the need for media and brands to provide examples of manhood that go beyond restrictive and outdated st...

New Masculinity : Media : Wellness

You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

BECOME A MEMBER